National/strategic accounts managers are responsible for managing strategic accounts at the national level for their organization. They are in charge of negotiating terms of trade activity with customers around the country, as well as creating and presenting business proposals based on strategic initiatives. These individuals perform ongoing business analysis and evaluate risks, opportunities, and threats to their organization. One of their main duties includes developing annual business plans.
National/strategic accounts managers must develop strong business relationships with account holders and identify prospective clients. They also use spreadsheet software to keep accurate account information and run calculations. National/strategic accounts managers must create effective forecasts based on accounts activity, field research, and other data. In addition, they travel extensively to build accounts and implement strategic planning. These managers handle customer complaints and follow up with effective solutions in a timely manner. They manage new product launches and build distribution channels as well.
A bachelor's degree in finance, marketing, or a related field is required for this position, as well as previous experience. Industry and leadership certifications may be beneficial. National/strategic accounts managers must work effectively on their own with minimal supervision, as well as in a team setting with colleagues. They need to be organized individuals that pay close attention to detail and are proficient with basic computer programs such as the Microsoft Office suite.
National/Strategic Accounts Manager Tasks
- Participate in new product development through market analysis.
- Secure major new business and manage existing strategic accounts.
- Develop and implement national sales account strategies to meet financial objectives.
- Provide market information such as current trends, sales techniques, application of products in various markets.