East Aurora, New York United States
manufacturing and distribution
Fisher-Price, Inc. is a world-renowned manufacturer of toys for infants and children. Headquartered in East Aurora, New York, the company is a wholly owned subsidiary of Mattel. Fisher-Price was founded in 1930, and the first toy ever sold was Dr. Doodle in 1931. Since then, the company has developed 5,000 different toys. It began to trade publicly in 1991 and recently started selling infant care products and electronic toys for preschoolers.