Account Director, Advertising Salary
Job Description for Account Director, Advertising
An advertising account director serves as an intermediary between their organization's clients and the various departments involved in creating advertising products. The account director works to understand what is needed to create a successful advertising campaign for their client, conducting discussions with the client and research into the client’s competition. They help the client understand how the director's company can help them achieve success, and they may conduct some marketing, usually with the help of a marketing or sales department, to gain new accounts and exploring new markets.Read More...
The account director also has to follow up with the departments involved in production monitor progress for subsequent reporting to the client. When problems are encountered within production, the account director may be responsible for conducting problem solving to develop solutions. They may also oversee a budget and ensure involved departments are performing tasks in an efficient and timely manner.
A bachelor’s degree in a relevant field such as advertising or public relations is generally required for this role, as is relevant experience. Advertising account directors must have excellent communication and interpersonal skills to work effectively with clients and colleagues within their company. They should work well in a team setting, as well as on their own with minimal supervision.
Account Director, Advertising Tasks
- Develop and manage customer relationships in order to retain existing revenue and attain additional business.
- Develop department budget.
- Contact prospective customers by cold calling, premise visits, networking and customer appointments.
- Approve project timeline and deliverables.
- Develop sales in the designated target market by identifying new sales opportunities.
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Pay by Experience Level for Account Director, Advertising
Median of all compensation (including tips, bonus, and overtime) by years of experience.
In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. People who have worked for fewer than five years earn around $80K, and folks with five to 10 years of experience see a modestly higher median of $83K. People with 10 to 20 years of experience make an average of about $95K in this role. Professionals boasting more than two decades of experience also boast a six-figure median salary of $145K.
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