Account Executive, Advertising Salary
Job Description for Account Executive, Advertising
An account executive’s role varies widely across industries. An account executive at an advertising firm is focused on client relations and acquisition. At larger advertising firms, an advertising account executive may hold only one of two roles, acquisition of new clients or maintenance of existing clients; however, at a smaller company, a single executive may perform all functions. The account executive serves as the direct link between the agency and the existing (or potential) client. Thus, strong interpersonal skills are required, since customer service and satisfaction is used to determine the success of an executive. Other job functions may include contract negotiation and interfacing with distributors and media outlets for advertisement placement.Read More...
Many account executives work in an office setting but this job requires travel to potential clients. Account executives are assigned client accounts, and executives generally travel to the clients' places of business regularly. When in the office, an account executive usually has one or two assistants to handle logistics and administrative tasks. As a contractor for a client, an account executive may be required to work on call and after normal business hours to meet a deadline or client request. An account executive generally reports to a supervisor or field director.
Individuals in these positions are generally more experienced account executives who have successfully retained past clients and signed up many new clients. A bachelor's degree in business, marketing, or a related field is typically required for this position. However, some companies may accept experience in lieu of a degree.
Account Executive, Advertising Tasks
- Develop and maintain contact with clients, promote products and services, and coordinating documentation and referrals.
- Submit and analyze pricing requests, and adhere to standard operating procedures.
- Participate in meetings, events, and activities for strategy and sales.
- Achieve individual sales goals, and document client contact and reviews.
Common Career Paths for Account Executive, Advertising
Though not the most common occurrence, Advertising Account Executives sometimes become Account Directors, where the average income is $97K per year. Career advancement for the typical Advertising Account Executive often leads to becoming an Advertising Account Supervisor or a Senior Account Executive; median salaries in these positions are $21K higher and $16K higher, respectively.
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Popular Skills for Account Executive, Advertising
Advertising Account Executives report using a diverse set of skills on the job. Most notably, skills in Project Management, Account Management, Client Interaction, and Advertising are correlated to pay that is above average. Most people who know Account Management also know Advertising.
Pay by Experience Level for Account Executive, Advertising
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Although individuals who have less than five years' experience earn $46K on average, people with five to 10 years benefit from a notably larger average of $52K. Advertising Account Executives with one to two decades of relevant experience report an average salary of approximately $57K. Advertising Account Executives who claim more than two decades of experience actually make somewhat smaller average paychecks of $53K.
Pay Difference by Location
Advertising Account Executives will find that Los Angeles offers an impressive pay rate, one which exceeds the national average by 16 percent. Advertising Account Executives will also find cushy salaries in New York (+16 percent), Denver (+12 percent), San Francisco (+7 percent), and Atlanta (+6 percent). Those in the field find the lowest salaries in Austin, 15 percent below the national average. Workers in Minneapolis and Nashville earn salaries that trail the national average for those in this profession (11 percent less and 5 percent less, respectively).
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Key Stats for Account Executive, Advertising
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