Account Executive, Advertising Salary
Job Description for Account Executive, Advertising
An account executive’s role varies widely across industries. An account executive at an advertising firm is focused on client relations and acquisition. At larger advertising firms, an advertising account executive may hold only one of two roles, acquisition of new clients or maintenance of existing clients; however, at a smaller company, a single executive may perform all functions. The account executive serves as the direct link between the agency and the existing (or potential) client. Thus, strong interpersonal skills are required, since customer service and satisfaction is used to determine the success of an executive. Other job functions may include contract negotiation and interfacing with distributors and media outlets for advertisement placement.Read More...
Many account executives work in an office setting but this job requires travel to potential clients. Account executives are assigned client accounts, and executives generally travel to the clients' places of business regularly. When in the office, an account executive usually has one or two assistants to handle logistics and administrative tasks. As a contractor for a client, an account executive may be required to work on call and after normal business hours to meet a deadline or client request. An account executive generally reports to a supervisor or field director.
Individuals in these positions are generally more experienced account executives who have successfully retained past clients and signed up many new clients. A bachelor's degree in business, marketing, or a related field is typically required for this position. However, some companies may accept experience in lieu of a degree.
Account Executive, Advertising Tasks
- Develop and maintain contact with clients, promote products and services, and coordinating documentation and referrals.
- Submit and analyze pricing requests, and adhere to standard operating procedures.
- Participate in meetings, events, and activities for strategy and sales.
- Achieve individual sales goals, and document client contact and reviews.
Common Career Paths for Account Executive, Advertising
Advertising Account Executives sometimes assume positions such as Account Directors. That role pays $97K per year on average. Advertising Account Executives typically move into roles as Advertising Account Supervisors or Senior Account Executives, and those positions pay $21K more and $15K more, respectively.
Account Executive, Advertising Job Listings
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Popular Skills for Account Executive, Advertising
Survey results show that Advertising Account Executives use a fair number of skills. Most notably, skills in Project Management, Account Management, Client Interaction, and Marketing Communications are correlated to pay that is above average. It is often found that people who know Account Management are also skilled in Advertising.
Pay by Experience Level for Account Executive, Advertising
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Survey participants with less than five years' experience pocket $46K on average, but those with five to 10 years of experience enjoy a much bigger median of $53K. On average, Advertising Account Executives make $56K following one to two decades on the job. Advertising Account Executives who surpass 20 years on the job report pay that isn't higher than those with 10 to 20 years.
Pay Difference by Location
For those looking to make money, Advertising Account Executives in Los Angeles enjoy an exceptional pay rate, 15 percent above the national average. Advertising Account Executives can also look forward to large paychecks in cities like Denver (+12 percent), New York (+11 percent), San Francisco (+7 percent), and Atlanta (+6 percent). Trailing the national average by 15 percent, Austin is the market with the smallest paychecks. Two other places where employers offer below-median salaries are Minneapolis (11 percent less) and Nashville (5 percent less).