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Account Executive, Public Relations (PR) Salary (United States)

Over three-quarters of Public Relations Account Executives report less than five years' experience, making for a field full of relatively fresh workers who earn around $40K per year on average. In the world of Public Relations Account Executives, overall cash allowance can occasionally include more than $4K from bonuses and, in some exceptional cases, $7K from profit sharing, causing incomes to vary widely between $31K and $56K. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to the greater part, and more than half earn dental coverage. The vast majority of Public Relations Account Executives (82 percent) are women. Job satisfaction is high and work is enjoyable for most Public Relations Account Executives. Respondents to the PayScale salary survey provided the data for this report.
Account Executive, Public Relations (PR) Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$31,134 - $53,731
(Median)
31K
40K
46K
54K
MEDIAN: $40,438
10%
50%
75%
90%
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Account Executive, Public Relations (PR) Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$11.21 - $30.30
(Median)
11
16
25
30
MEDIAN: $16.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$19K$38K$57K
Salary
$31,134 - $53,731  
   
Bonus
$0.00 - $3,989  
Profit Sharing
$0.07 - $6,953  
Commission
$5,896 - $19,832  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,830 - $55,725  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 758
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$11.21 - $30.30  
   
Overtime
$12.67 - $39.45  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $3,989  
   
Commission
$5,896 - $19,832  
Profit Sharing
$0.07 - $6,953  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,830 - $55,725  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 45
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Job Description for Account Executive, Public Relations (PR)

Public relations account executives facilitate and maintain client relationships, as well as increase brand value for their company. They are responsible for keeping existing business accounts, generating new accounts, attending staff meetings, and proofreading materials to ensure consistency with company values. They also participate in internal training sessions that implement core values such as ethical behaviors and business conduct. One of these executives' main duties is to manage projects with staff and vendors. Most of the time, public relations account executives also engage in developing and supporting public relations programs that will generate recognition for their organization products or services. They may also handle social media obligations. Generally, these executives work in an office environment and report their progress to the president in their public relations department.
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Account Executive, Public Relations (PR) Tasks
  • Develop public relations content such as articles, papers, case studies, and press releases.
  • Conduct marketing promotions and consumer outreach programs to grow sales.
  • Manage multiple public relations accounts and develop quarterly public relations plans and budgets
  • Manage and maintain media relationships and make regular pitches to editors.

Common Career Paths for Account Executive, Public Relations (PR)

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Public Relations Account Executives sometimes assume positions such as Account Supervisors. That role typically pays $67K per year. Public Relations Account Executives most often move into positions as Public Relations Managers or Public Relations Supervisors; those groups report median salaries that are $16K higher and $20K higher, respectively.

Account Executive, Public Relations (PR) Job Listings

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Popular Skills for Account Executive, Public Relations (PR)

Survey results imply that Public Relations Account Executives put a diverse skill set to use. Most notably, skills in Client Interaction, Social Media Marketing, Media / Public Relations, and Technical Writing are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Advertising and Copywriting. Those familiar with Media / Public Relations also tend to know Client Interaction.

Pay Difference By Location

San Francisco
up arrow 17%
Atlanta
up arrow 4%
New York
up arrow 3%
Seattle
up arrow 3%
Boston
up arrow 2%
Washington
0%
Milwaukee
0%
National Average
$41,000
Los Angeles
up arrow 1%
Chicago
up arrow 1%
Miami
up arrow 4%
Cleveland
up arrow 10%
Philadelphia
up arrow 12%
Larger circles over a city indicate a job is popular in that location.
Public Relations Account Executives will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 17 percent. Other urban areas shelling out big bucks include Atlanta, Seattle, New York, and Boston, where Public Relations Account Executives typically earn around 4 percent, 3 percent, 3 percent, and 2 percent more than usual. The lowest-paying market is Philadelphia, which sits 12 percent below the national average. Employers also pay below the national average in Cleveland (10 percent lower) and Miami (4 percent lower).

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Experience Affects Account Executive, Public Relations (PR) Salaries

Experienced
up arrow 41%
National Average
$41,000

Skills That Affect Account Executive, Public Relations (PR) Salaries

Client Interaction
up arrow 10%
Social Media Marketing
up arrow 2%
Media / Public Relations
up arrow 1%
National Average
$41,000
Technical Writing
up arrow 2%
Copywriting
up arrow 9%
Advertising
up arrow 11%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 224 votes.

Gender

Female
82%
female alumni
 
Male
18%
male alumni

Years of Experience

Less than 1 year
3%
1-4 years
75%
5-9 years
16%
10-19 years
5%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 81% dental benefits Dental: 62%
vision benefits Vision: 44% employee benefits None: 17%