Account Executive, Public Relations (PR) Salary

The average Public Relations Account Executive in the United States can expect to rake in roughly $41K annually. Career duration is the biggest factor affecting pay for this group, followed by geography. Among survey respondents, women are more common than men; 81 percent of Public Relations Account Executives are female. Most report receiving medical coverage from their employers and a majority collect dental insurance. Most workers in this position report high levels of job satisfaction. The figures in this rundown are based on the results of PayScale's salary questionnaire.
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$31,262 - $56,051
(Median)
$31K
$41K
$56K
MEDIAN: $41,224
10%
50%
90%

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$11.06 - $26.36
(Median)
$11
$16
$26
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$20K$40K$60K
Salary
$31,262 - $56,051  
   
Bonus
$0.00 - $3,995  
Profit Sharing
$502 - $5,793  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,997 - $57,959  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 539
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$11.06 - $26.36  
   
Overtime
$15.50 - $40.85  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $3,995  
   
Profit Sharing
$502 - $5,793  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,997 - $57,959  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 27
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Job Description for Account Executive, Public Relations (PR)

Public relations account executives facilitate and maintain client relationships, as well as increase brand value for their company. They are responsible for keeping existing business accounts, generating new accounts, attending staff meetings, and proofreading materials to ensure consistency with company values. They also participate in internal training sessions that implement core values such as ethical behaviors and business conduct. One of these executives' main duties is to manage projects with staff and vendors. Most of the time, public relations account executives also engage in developing and supporting public relations programs that will generate recognition for their organization products or services. They may also handle social media obligations. Generally, these executives work in an office environment and report their progress to the president in their public relations department.

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Account Executive, Public Relations (PR) Tasks

  • Develop public relations content such as articles, papers, case studies, and press releases.
  • Conduct marketing promotions and consumer outreach programs to grow sales.
  • Manage multiple public relations accounts and develop quarterly public relations plans and budgets
  • Manage and maintain media relationships and make regular pitches to editors.

Common Career Paths for Account Executive, Public Relations (PR)


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Though it's uncommon, some Public Relations Account Executives move into roles as Account Supervisors, where pay is an average $67K per year. Public Relations Account Executives typically move into roles as Public Relations Managers or Public Relations Supervisors, and those positions pay $15K more and $20K more, respectively.

Account Executive, Public Relations (PR) Job Listings

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Popular Skills for Account Executive, Public Relations (PR)


Survey results suggest that Public Relations Account Executives use a fairly large toolkit of professional skills. Most notably, skills in Client Interaction, Social Media Marketing, Media / Public Relations, and Technical Writing are correlated to pay that is above average. Skills that seem to negatively impact pay include Advertising, Copywriting, and Technical Writing. For most people, competency in Media / Public Relations indicates knowledge of Client Interaction.

Pay Difference by Location


Surpassing the national average by 18 percent, Public Relations Account Executives in San Francisco receive some of the highest pay in the country. Public Relations Account Executives can also look forward to large paychecks in cities like Des Moines (+8 percent), Boston (+6 percent), New York (+4 percent), and Chicago (+3 percent). In Philadelphia, salaries are 17 percent below the national average and represent the lowest-paying market. Below-median salaries also turn up in Miami and Dallas (13 percent lower).

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Experience Affects Account Executive, Public Relations (PR) Salaries



National Average
$42,000


Skills That Affect Account Executive, Public Relations (PR) Salaries


Social Media Marketing
up arrow 1%

National Average
$42,000

Media / Public Relations
up arrow 1%

Technical Writing
up arrow 4%

Copywriting
up arrow 11%

Advertising
up arrow 13%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 113 votes.

Gender

Female
81 %
Male
19 %

Years of Experience

Less than 1 year
4%
1-4 years
73%
5-9 years
16%
10-19 years
5%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 81% dental benefits Dental: 63%
vision benefits Vision: 46% employee benefits None: 17%
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