Account Executive, Public Relations (PR) Salary
|Salary||$33,039 - $62,053|
|Bonus||$491.32 - $5,087|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$32,738 - $62,656|
|Hourly Rate||$10.24 - $39.15|
|Bonus||$491.32 - $5,087|
|Total Pay (||$32,738 - $62,656|
Job Description for Account Executive, Public Relations (PR)
Public relations account executives facilitate and maintain client relationships, as well as increase brand value for their company. They are responsible for keeping existing business accounts, generating new accounts, attending staff meetings, and proofreading materials to ensure consistency with company values. They also participate in internal training sessions that implement core values such as ethical behaviors and business conduct. One of these executives' main duties is to manage projects with staff and vendors. Most of the time, public relations account executives also engage in developing and supporting public relations programs that will generate recognition for their organization products or services. They may also handle social media obligations. Generally, these executives work in an office environment and report their progress to the president in their public relations department.Read More...
To be successful in their position, public relations account executives must have an advanced understanding of public engagement, as they contribute to proposals and preparation related to media relations. They must also work well in a team environment, have a positive attitude, and have strong interpersonal abilities that help facilitate communication with clients and presentations to supervisors. They must have advanced writing and interpersonal communication skills, problem-solve effectively, and be able to multitask in a high-stress environment.
A bachelor's degree in marketing, business, or a related field is needed for this position. In addition, experience in a similar public relations and accounts-handling capacity may be preferred
Account Executive, Public Relations (PR) Tasks
- Manage multiple public relations accounts and develop quarterly public relations plans and budgets
- Manage and maintain media relationships and make regular pitches to editors.
- Develop public relations content such as articles, papers, case studies, and press releases.
- Conduct marketing promotions and consumer outreach programs to grow sales.
Common Career Paths for Account Executive, Public Relations (PR)
Public Relations Account Executives who transition into a Public Relations Director role may receive large pay increases as the latter position pays an average $68K per year. A common career progression for a Public Relations Account Executive is to become a Public Relations Manager or a Public Relations Supervisor. Compared to Public Relations Account Executives, the first group earns $12K more on average, and the second group earns $16K more.
Account Executive, Public Relations (PR) Job Listings
Popular Skills for Account Executive, Public Relations (PR)
Survey results suggest that Public Relations Account Executives use a fairly large toolkit of professional skills. Most notably, skills in Project Management, Media / Public Relations, Client Interaction, and Social Media Marketing are correlated to pay that is above average. Those listing Advertising as a skill should be prepared for drastically lower pay. Copywriting and Technical Writing also typically command lower compensation. Most people who know Media / Public Relations also know Client Interaction.
Pay by Experience Level for Account Executive, Public Relations (PR)
Pay by Experience for an Account Executive, Public Relations (PR) has a positive trend. An entry-level Account Executive, Public Relations (PR) with less than 5 years of experience can expect to earn an average total compensation of $45,000 based on 248 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. An Account Executive, Public Relations (PR) with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $56,000 based on 51 salaries. An experienced Account Executive, Public Relations (PR) which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $62,000 based on 14 salaries. An Account Executive, Public Relations (PR) with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $64,000 based on 6 salaries.
Pay Difference by Location
Surpassing the national average by 21 percent, Public Relations Account Executives in Boston receive some of the highest pay in the country. Public Relations Account Executives will also find cushy salaries in Minneapolis (+15 percent), San Francisco (+10 percent), Seattle (+9 percent), and New York (+3 percent). Location is a huge contributor to overall pay, with Public Relations Account Executives in Miami earning a whopping 23 percent below the national average. Two other places where employers offer below-median salaries are Philadelphia (22 percent less) and Cleveland (20 percent less).
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Key Stats for Account Executive, Public Relations (PR)
Rated 5 out of 5
based on 40 votes.