Account Executive, Public Relations (PR) Salary

Public Relations Account Executives in the United States take home approximately $46K annually on average. Residence is the biggest factor affecting pay for this group, followed by experience level. Medical benefits are awarded to most, and the larger part earn dental coverage. Women make up the vast majority of Public Relations Account Executives (85 percent) who answered the questionnaire. The majority of workers are highly satisfied with their job. This report is based on responses to the PayScale salary survey.
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$32,727 - $62,056
$33K
$46K
$62K
MEDIAN: $45,605
10%
50%
90%

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$10.20 - $39.45
$10
$20
$39
MEDIAN: $19.65
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$22K$44K$66K
Salary
$32,727 - $62,056  
   
Bonus
$491.32 - $6,000  
Profit Sharing
$5,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,479 - $63,059  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 270
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$10.20 - $39.45  
   
Overtime
$27.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$491.32 - $6,000  
   
Profit Sharing
$5,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,479 - $63,059  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 11

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United States (change)

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Job Description for Account Executive, Public Relations (PR)

Public relations account executives facilitate and maintain client relationships, as well as increase brand value for their company. They are responsible for keeping existing business accounts, generating new accounts, attending staff meetings, and proofreading materials to ensure consistency with company values. They also participate in internal training sessions that implement core values such as ethical behaviors and business conduct. One of these executives' main duties is to manage projects with staff and vendors. Most of the time, public relations account executives also engage in developing and supporting public relations programs that will generate recognition for their organization products or services. They may also handle social media obligations. Generally, these executives work in an office environment and report their progress to the president in their public relations department.

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Account Executive, Public Relations (PR) Tasks

  • Manage multiple public relations accounts and develop quarterly public relations plans and budgets
  • Manage and maintain media relationships and make regular pitches to editors.
  • Develop public relations content such as articles, papers, case studies, and press releases.
  • Conduct marketing promotions and consumer outreach programs to grow sales.

Common Career Paths for Account Executive, Public Relations (PR)


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Public Relations Account Executives who transition into a Public Relations Director role may receive large pay increases as the latter position pays an average $68K per year. When Public Relations Account Executives are ready for the next step in their careers, they often become Public Relations Managers or Public Relations Supervisors. Those roles pay an additional $12K and $16K, respectively.

Account Executive, Public Relations (PR) Job Listings

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Popular Skills for Account Executive, Public Relations (PR)


Public Relations Account Executives generally report applying a varied skill set to their work. Most notably, skills in Project Management, Media / Public Relations, Client Interaction, and Social Media Marketing are correlated to pay that is above average. Those listing Advertising as a skill should be prepared for drastically lower pay. Copywriting and Technical Writing also typically command lower compensation. Those familiar with Media / Public Relations also tend to know Client Interaction.

Pay by Experience Level for Account Executive, Public Relations (PR)

Pay by Experience for an Account Executive, Public Relations (PR) has a positive trend. An entry-level Account Executive, Public Relations (PR) with less than 5 years of experience can expect to earn an average total compensation of $45,000 based on 248 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. An Account Executive, Public Relations (PR) with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $56,000 based on 51 salaries. An experienced Account Executive, Public Relations (PR) which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $62,000 based on 14 salaries. An Account Executive, Public Relations (PR) with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $64,000 based on 6 salaries.

Pay Difference by Location

National Average: $45,777

Larger city markers indicate a job is popular in that location.

For Public Relations Account Executives, working in the bustling city of Boston has its advantages, including an above-average pay rate. Public Relations Account Executives can also look forward to large paychecks in cities like Minneapolis (+15 percent), San Francisco (+11 percent), Seattle (+9 percent), and New York (+4 percent). One of the biggest compensable factors for Public Relations Account Executives is geography, with workers in Miami earning a whopping 22 percent below the national average. Employers in Philadelphia and Cleveland also lean toward paying below-median salaries (22 percent lower and 20 percent lower, respectively).

Related Job Salaries

Key Stats for Account Executive, Public Relations (PR)

Gender

Female
85 %
Male
15 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 34 votes.
Less than 1 year
7%
1-4 years
71%
5-9 years
16%
10-19 years
3%
20 years or more
2%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Account Executive, Public Relations (PR) Salaries

Late-Career
▲41%

▲36%

▲22%

National Average
$46,000

▼2%

Skills That Affect Account Executive, Public Relations (PR) Salaries

Project Management
▲18%


National Average
$46,000



Marketing Communications
▼7%

Technical Writing
▼13%

Copywriting
▼18%

Advertising
▼20%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 34 votes.

Gender

Female
85 %
Male
15 %

Years of Experience

Less than 1 year
7%
1-4 years
71%
5-9 years
16%
10-19 years
3%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 81%
dental benefits
Dental: 63%
vision benefits
Vision: 53%
no benefits
None: 19%