Account Executive, Public Relations (PR) Salary
Job Description for Account Executive, Public Relations (PR)
Public relations account executives facilitate and maintain client relationships, as well as increase brand value for their company. They are responsible for keeping existing business accounts, generating new accounts, attending staff meetings, and proofreading materials to ensure consistency with company values. They also participate in internal training sessions that implement core values such as ethical behaviors and business conduct. One of these executives' main duties is to manage projects with staff and vendors. Most of the time, public relations account executives also engage in developing and supporting public relations programs that will generate recognition for their organization products or services. They may also handle social media obligations. Generally, these executives work in an office environment and report their progress to the president in their public relations department.Read More...
To be successful in their position, public relations account executives must have an advanced understanding of public engagement, as they contribute to proposals and preparation related to media relations. They must also work well in a team environment, have a positive attitude, and have strong interpersonal abilities that help facilitate communication with clients and presentations to supervisors. They must have advanced writing and interpersonal communication skills, problem-solve effectively, and be able to multitask in a high-stress environment.
A bachelor's degree in marketing, business, or a related field is needed for this position. In addition, experience in a similar public relations and accounts-handling capacity may be preferred
Account Executive, Public Relations (PR) Tasks
- Develop public relations content such as articles, papers, case studies, and press releases.
- Conduct marketing promotions and consumer outreach programs to grow sales.
- Manage multiple public relations accounts and develop quarterly public relations plans and budgets
- Manage and maintain media relationships and make regular pitches to editors.
Common Career Paths for Account Executive, Public Relations (PR)
Public Relations Account Executives may progress into high-paying roles like Account Supervisor, where median compensation is $68K annually. Public Relations Account Executives typically move into roles as Public Relations Managers or Public Relations Directors, and those positions pay $12K more and $22K more, respectively.
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Popular Skills for Account Executive, Public Relations (PR)
Public Relations Account Executives report using a diverse set of skills on the job. Most notably, skills in Project Management, Media / Public Relations, Client Interaction, and Social Media Marketing are correlated to pay that is above average. Those listing Advertising as a skill should be prepared for drastically lower pay. Copywriting and Technical Writing also typically command lower compensation. Most people familiar with Media / Public Relations also know Client Interaction.
Pay by Experience Level for Account Executive, Public Relations (PR)
Median of all compensation (including tips, bonus, and overtime) by years of experience.
For Public Relations Account Executives, level of experience appears to be a somewhat less important part of the salary calculation — more experience does not correlate to noticeably higher pay. Salaries of relatively inexperienced workers fall in the neighborhood of $45K, but folks who have racked up five to 10 years see a notably higher median of $54K. People with 10 to 20 years of experience make an average of about $63K in this role. People who have worked for more than 20 years report a median income of $64K, which is barely higher than the median for folks with 10 to 20 years of experience.
Pay Difference by Location
Surpassing the national average by 11 percent, Public Relations Account Executives in Houston receive some of the highest pay in the country. Public Relations Account Executives will also find cushy salaries in San Francisco (+7 percent) and New York (+4 percent). Compared to the national average, Philadelphia Public Relations Account Executives have considerably lower salaries, 22 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. A couple other locations with smaller-than-average paychecks include Miami (22 percent lower) and Cleveland (20 percent lower).
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Key Stats for Account Executive, Public Relations (PR)
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