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Account Executive, Public Relations (PR) Salary

Pay for Public Relations Account Executives in the United States sits in the ballpark of $40K per year. Career length and the particular city each impact pay for this group, with the former having the largest influence. The vast majority of Public Relations Account Executives (82 percent) who responded to the survey are women. Medical benefits are awarded to a large number, and more than half earn dental coverage. Most Public Relations Account Executives like their work and job satisfaction is high. This report is based on answers to PayScale's salary questionnaire.
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$31,037 - $54,024
(Median)
$31K
$40K
$54K
MEDIAN: $40,478
10%
50%
90%

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$11.15 - $30.41
(Median)
$11
$17
$30
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$19K$38K$57K
Salary
$31,037 - $54,024  
   
Bonus
$0.00 - $3,973  
Profit Sharing
$4.17 - $5,896  
Commission
$5,896 - $19,832  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,795 - $55,858  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 673
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$11.15 - $30.41  
   
Overtime
$12.58 - $39.73  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $3,973  
   
Commission
$5,896 - $19,832  
Profit Sharing
$4.17 - $5,896  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,795 - $55,858  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 42
United States (change)

Job Description for Account Executive, Public Relations (PR)

Public relations account executives facilitate and maintain client relationships, as well as increase brand value for their company. They are responsible for keeping existing business accounts, generating new accounts, attending staff meetings, and proofreading materials to ensure consistency with company values. They also participate in internal training sessions that implement core values such as ethical behaviors and business conduct. One of these executives' main duties is to manage projects with staff and vendors. Most of the time, public relations account executives also engage in developing and supporting public relations programs that will generate recognition for their organization products or services. They may also handle social media obligations. Generally, these executives work in an office environment and report their progress to the president in their public relations department.

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Account Executive, Public Relations (PR) Tasks

  • Develop public relations content such as articles, papers, case studies, and press releases.
  • Conduct marketing promotions and consumer outreach programs to grow sales.
  • Manage multiple public relations accounts and develop quarterly public relations plans and budgets
  • Manage and maintain media relationships and make regular pitches to editors.

Common Career Paths for Account Executive, Public Relations (PR)


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Public Relations Account Executives sometimes assume positions such as Account Supervisors. That role pays $67K per year on average. Public Relations Account Executives moving up in their careers tend to step into positions as Public Relations Managers or Public Relations Supervisors. The median paychecks in those roles are $16K higher and $20K higher, respectively.

Account Executive, Public Relations (PR) Job Listings

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Popular Skills for Account Executive, Public Relations (PR)


Public Relations Account Executives seem to require a number of specific skills. Most notably, skills in Client Interaction, Social Media Marketing, Media / Public Relations, and Technical Writing are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Advertising and Copywriting. Most people who know Media / Public Relations also know Client Interaction.

Related Job Salaries

Experience Affects Account Executive, Public Relations (PR) Salaries

Experienced
up arrow 39%


National Average
$41,000


Skills That Affect Account Executive, Public Relations (PR) Salaries

Client Interaction
up arrow 9%

Social Media Marketing
up arrow 2%

Media / Public Relations
up arrow 1%

National Average
$41,000

Technical Writing
up arrow 3%

Copywriting
up arrow 9%

Advertising
up arrow 11%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 186 votes.

Gender

Female
82 %
Male
18 %

Years of Experience

Less than 1 year
3%
1-4 years
75%
5-9 years
15%
10-19 years
5%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 81% dental benefits Dental: 63%
vision benefits Vision: 45% employee benefits None: 17%