Public relations account executives facilitate and maintain client relationships, as well as increase brand value for their company. They are responsible for keeping existing business accounts, generating new accounts, attending staff meetings, and proofreading materials to ensure consistency with company values. They also participate in internal training sessions that implement core values such as ethical behaviors and business conduct. One of these executives' main duties is to manage projects with staff and vendors. Most of the time, public relations account executives also engage in developing and supporting public relations programs that will generate recognition for their organization products or services. They may also handle social media obligations. Generally, these executives work in an office environment and report their progress to the president in their public relations department.
To be successful in their position, public relations account executives must have an advanced understanding of public engagement, as they contribute to proposals and preparation related to media relations. They must also work well in a team environment, have a positive attitude, and have strong interpersonal abilities that help facilitate communication with clients and presentations to supervisors. They must have advanced writing and interpersonal communication skills, problem-solve effectively, and be able to multitask in a high-stress environment.
A bachelor's degree in marketing, business, or a related field is needed for this position. In addition, experience in a similar public relations and accounts-handling capacity may be preferred
Account Executive, Public Relations (PR) Tasks
- Develop public relations content such as articles, papers, case studies, and press releases.
- Conduct marketing promotions and consumer outreach programs to grow sales.
- Manage multiple public relations accounts and develop quarterly public relations plans and budgets
- Manage and maintain media relationships and make regular pitches to editors.