Account Executive, Public Relations (PR) Salary

Pay for Public Relations Account Executives in the United States sits in the ballpark of $46K per year. Geographic location and career length each impact pay for this group, with the former having the largest influence. Among survey respondents, women are more common than men; 88 percent of Public Relations Account Executives are female. For the most part, Public Relations Account Executives enjoy their work and report high levels of job satisfaction. A large number report receiving medical coverage from their employers and more than half collect dental insurance. This overview is based on answers to PayScale's salary questionnaire.
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$33,039 - $62,053
$33K
$46K
$62K
MEDIAN: $45,906
10%
50%
90%

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$10.24 - $39.15
$10
$19
$39
MEDIAN: $19.18
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$21K$42K$63K
Salary
$33,039 - $62,053  
   
Bonus
$491.32 - $5,087  
Profit Sharing
$5,875  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,738 - $62,656  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 280
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$10.24 - $39.15  
   
Overtime
$27.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$491.32 - $5,087  
   
Profit Sharing
$5,875  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,738 - $62,656  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 12

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United States (change)

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Job Description for Account Executive, Public Relations (PR)

Public relations account executives facilitate and maintain client relationships, as well as increase brand value for their company. They are responsible for keeping existing business accounts, generating new accounts, attending staff meetings, and proofreading materials to ensure consistency with company values. They also participate in internal training sessions that implement core values such as ethical behaviors and business conduct. One of these executives' main duties is to manage projects with staff and vendors. Most of the time, public relations account executives also engage in developing and supporting public relations programs that will generate recognition for their organization products or services. They may also handle social media obligations. Generally, these executives work in an office environment and report their progress to the president in their public relations department.

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Account Executive, Public Relations (PR) Tasks

  • Manage multiple public relations accounts and develop quarterly public relations plans and budgets
  • Manage and maintain media relationships and make regular pitches to editors.
  • Develop public relations content such as articles, papers, case studies, and press releases.
  • Conduct marketing promotions and consumer outreach programs to grow sales.

Common Career Paths for Account Executive, Public Relations (PR)


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Public Relations Account Executives who transition into a Public Relations Director role may receive large pay increases as the latter position pays an average $68K per year. A common career progression for a Public Relations Account Executive is to become a Public Relations Manager or a Public Relations Supervisor. Compared to Public Relations Account Executives, the first group earns $12K more on average, and the second group earns $16K more.

Account Executive, Public Relations (PR) Job Listings

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Popular Skills for Account Executive, Public Relations (PR)


Survey results suggest that Public Relations Account Executives use a fairly large toolkit of professional skills. Most notably, skills in Project Management, Media / Public Relations, Client Interaction, and Social Media Marketing are correlated to pay that is above average. Those listing Advertising as a skill should be prepared for drastically lower pay. Copywriting and Technical Writing also typically command lower compensation. Most people who know Media / Public Relations also know Client Interaction.

Pay by Experience Level for Account Executive, Public Relations (PR)

Pay by Experience for an Account Executive, Public Relations (PR) has a positive trend. An entry-level Account Executive, Public Relations (PR) with less than 5 years of experience can expect to earn an average total compensation of $45,000 based on 248 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. An Account Executive, Public Relations (PR) with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $56,000 based on 51 salaries. An experienced Account Executive, Public Relations (PR) which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $62,000 based on 14 salaries. An Account Executive, Public Relations (PR) with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $64,000 based on 6 salaries.

Pay Difference by Location

National Average: $46,046

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 21 percent, Public Relations Account Executives in Boston receive some of the highest pay in the country. Public Relations Account Executives will also find cushy salaries in Minneapolis (+15 percent), San Francisco (+10 percent), Seattle (+9 percent), and New York (+3 percent). Location is a huge contributor to overall pay, with Public Relations Account Executives in Miami earning a whopping 23 percent below the national average. Two other places where employers offer below-median salaries are Philadelphia (22 percent less) and Cleveland (20 percent less).

Related Job Salaries

Key Stats for Account Executive, Public Relations (PR)

Gender

Female
88 %
Male
12 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 40 votes.
Less than 1 year
8%
1-4 years
72%
5-9 years
16%
10-19 years
3%
20 years or more
2%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Account Executive, Public Relations (PR) Salaries

Late-Career
▲40%

▲35%

▲21%

National Average
$46,000

▼2%

Skills That Affect Account Executive, Public Relations (PR) Salaries

Project Management
▲17%


National Average
$46,000



Marketing Communications
▼8%

Technical Writing
▼13%

Copywriting
▼19%

Advertising
▼21%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 40 votes.

Gender

Female
88 %
Male
12 %

Years of Experience

Less than 1 year
8%
1-4 years
72%
5-9 years
16%
10-19 years
3%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 80%
dental benefits
Dental: 63%
vision benefits
Vision: 50%
no benefits
None: 20%
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