Public Relations Account Executives in the United States can expect to earn an average of $46K per year. Career duration and the particular city each impact pay for this group, with the former having the largest influence. A large number report receiving medical coverage from their employers and more than half collect dental insurance. The vast majority of Public Relations Account Executives (84 percent) who participated in the survey are women. Job satisfaction for Public Relations Account Executives is high. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
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$33,700 - $61,430
(Median)
$34K
$46K
$61K
MEDIAN: $45,617
10%
50%
90%

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$10.42 - $30.52
(Median)
$
$23
$
MEDIAN: $23.00
50%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$21K$42K$63K
Salary
$33,700 - $61,430  
   
Bonus
$499.58 - $5,068  
Profit Sharing
$4,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,968 - $62,879  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 267
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$11$22$33
Hourly Rate
$23.25  
   
Overtime
$31.59  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$21K$42K$63K
Bonus
$499.58 - $5,068  
   
Profit Sharing
$4,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,968 - $62,879  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 6
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Job Description for Account Executive, Public Relations (PR)

Public relations account executives facilitate and maintain client relationships, as well as increase brand value for their company. They are responsible for keeping existing business accounts, generating new accounts, attending staff meetings, and proofreading materials to ensure consistency with company values. They also participate in internal training sessions that implement core values such as ethical behaviors and business conduct. One of these executives' main duties is to manage projects with staff and vendors. Most of the time, public relations account executives also engage in developing and supporting public relations programs that will generate recognition for their organization products or services. They may also handle social media obligations. Generally, these executives work in an office environment and report their progress to the president in their public relations department.

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Account Executive, Public Relations (PR) Tasks

  • Develop public relations content such as articles, papers, case studies, and press releases.
  • Conduct marketing promotions and consumer outreach programs to grow sales.
  • Manage multiple public relations accounts and develop quarterly public relations plans and budgets
  • Manage and maintain media relationships and make regular pitches to editors.

Common Career Paths for Account Executive, Public Relations (PR)


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Public Relations Account Executives may progress into high-paying roles like Account Supervisor, where median compensation is $68K annually. Public Relations Account Executives typically move into roles as Public Relations Managers or Public Relations Directors, and those positions pay $12K more and $22K more, respectively.

Account Executive, Public Relations (PR) Job Listings

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Popular Skills for Account Executive, Public Relations (PR)


Public Relations Account Executives report using a diverse set of skills on the job. Most notably, skills in Project Management, Media / Public Relations, Client Interaction, and Social Media Marketing are correlated to pay that is above average. Those listing Advertising as a skill should be prepared for drastically lower pay. Copywriting and Technical Writing also typically command lower compensation. Most people familiar with Media / Public Relations also know Client Interaction.

Pay by Experience Level for Account Executive, Public Relations (PR)

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For Public Relations Account Executives, level of experience appears to be a somewhat less important part of the salary calculation — more experience does not correlate to noticeably higher pay. Salaries of relatively inexperienced workers fall in the neighborhood of $45K, but folks who have racked up five to 10 years see a notably higher median of $54K. People with 10 to 20 years of experience make an average of about $63K in this role. People who have worked for more than 20 years report a median income of $64K, which is barely higher than the median for folks with 10 to 20 years of experience.

Pay Difference by Location

National Average: $46,030

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 11 percent, Public Relations Account Executives in Houston receive some of the highest pay in the country. Public Relations Account Executives will also find cushy salaries in San Francisco (+7 percent) and New York (+4 percent). Compared to the national average, Philadelphia Public Relations Account Executives have considerably lower salaries, 22 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. A couple other locations with smaller-than-average paychecks include Miami (22 percent lower) and Cleveland (20 percent lower).

Related Job Salaries

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Experience Affects Account Executive, Public Relations (PR) Salaries

Late-Career
up arrow 40%



National Average
$46,000


Skills That Affect Account Executive, Public Relations (PR) Salaries

Project Management
up arrow 10%

Media / Public Relations
0%

Client Interaction
0%

National Average
$46,000

Social Media Marketing
up arrow 2%

Marketing Communications
up arrow 8%

Technical Writing
up arrow 13%

Copywriting
up arrow 19%

Advertising
up arrow 21%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 36 votes.

Gender

Female
84 %
Male
16 %

Years of Experience

Less than 1 year
7%
1-4 years
71%
5-9 years
16%
10-19 years
3%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 81%
dental benefits
Dental: 64%
medical benefits
Vision: 51%
dental benefits
None: 18%
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