Account Manager, Advertising Salary
Earnings for Advertising Account Managers in the United States come in at around $51K annually on average. Geography is the biggest factor affecting pay for this group, followed by career duration. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Female Advertising Account Managers make up most of the survey respondents at 70 percent. Job satisfaction is high and work is enjoyable for most Advertising Account Managers. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
Job Description for Account Manager, Advertising
Advertising account manager are responsible for effectively managing all advertising accounts for their company. They participate in all aspects of advertising, from idea creation to development to advertising distribution. These managers work with advertising professionals to increase brand loyalty and build advertising accounts for their organization, as well as develop excellent business relationships with customers and external partners. Advertising account managers also use market research to help implement advertising campaigns in an efficient way. Generally, they report their progress to the advertising vice president in their department.Read More...
Advertising account managers must demonstrate their leadership skills through motivating a group of advertising professionals to reach all company objectives in a timely manner. They share important account information with other managers, as well as use a personal computer to create advertising plans and detailed progress reports to be presented to executives. Advertising account managers also review market pricing reports on a regular basis to maintain a competitive edge, and retain current accounts. Additionally, one of their main responsibilities includes collaborating with sales managers within their organization on all major retail initiatives to form a more cohesive advertising concept.
A bachelor's degree in advertising, marketing, or a similar field is required for this job. Previous experience - including in a managerial capacity - is generally required or preferred. Industry and leadership certifications may be beneficial. Advertising account managers must be organized individual that pay close attention to detail and possess strong analytical skills.
Account Manager, Advertising Tasks
- Work with customers to plan and implement advertising campaigns.
- Serve as a liaison between the customer and design team.
- Develop proposals for advertising strategies to present to potential and current customers.
Account Manager, Advertising Job Listings
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Popular Skills for Account Manager, Advertising
Overall, survey participants reported applying a fair number of skills to their work. Lucky workers who know Strategic Marketing can expect a significant pay bump, scoring salaries 27 percent above average. Account Management and Marketing Communications are also correlated to pay that is above average, with increases between 4 percent and 27 percent. At the other end of the pay range are skills like Data Analysis. Those proficient in Advertising are, more often than not, also skilled in Marketing Communications and Customer Relationship Management (CRM).
Pay by Experience Level for Account Manager, Advertising
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Salaries of relatively inexperienced workers fall in the neighborhood of $47K, but folks who have racked up five to 10 years see a notably higher median of $64K. Advertising Account Managers claiming one to two decades of experience make an estimated median of $62K. Advertising Account Managers who have acquired more than 20 years of relevant experience earn significantly more than folks with fewer years on their resumes; the average income in this veteran group is $69K.