Account representatives are in charge of maintaining existing company accounts while working efficiently to create new ones. They strive to provide excellent customer service for current and prospective clients. In addition, they analyze possible business affiliations and develop strong connections to gain new leads. They utilize company resources to keep track of sales, strategies and goals. They are constantly trained with new methods and updated technology to be more productive.
Account representatives must know how to multitask and work under deadlines. They should possess strong knowledge of the sales process and have remarkable problem solving abilities. They are often required to follow organizational privacy and safety policies to comply with their company's or industry's regulations. They may also design and use effective selling plans to create brand loyalty for their products or services. In addition, account representatives work on keeping customers with the company by resolving customer needs. As part of their main duties, they also create quotes and contracts for services rendered and use company knowledge to recommend business options for clientele.
Account representatives must have superior interpersonal and communication skills. They usually work in office environments with personal computers and telephones as their main tools. As such, they also must be proficient in the use of office applications and team communication software. A bachelor's degree is usually the higher education requirement for most employers; however, years of previous experience in a similar position can also be helpful.
Account Representative Tasks
- Analyze customer information to make recommendations for additional services.
- Follow up on interested parties and closes sales.
- Makescold calls or follows leads to discover new sales opportunities.
- Respond to questions and complaints from customers.