A director of admissions leads the admissions team at a university, college, or other postsecondary institution. They set goals for the admissions team and ensures that these goals are achieved, lead team meetings, manage department workflow, compile reports, and answer staff questions about admissions process. They also work with the university's marketing department to develop the university's branding and public image, especially for events and materials related to admissions. Aditionally, a director of admissions may meet with students during the initial weeks of the freshman experience. Interviews and meetings with students are not uncommon, and sometimes the director of admissions is asked to be involved in welcome events for new students.
Directors of admission come from diverse educational backgrounds, but most have bachelor's degrees and/or experience in marketing, sales, or communication. Much of the work of the director of admissions is done indoors, from within the university, but travel to various career and college fairs could be required.
Above all, an admissions director must be a strong leader and communicator, a champion of the university, and flexible in terms of hours worked and schedule requirements.
Admissions Director Tasks
Plan and execute the student recruitment strategy.
Supervise admissions representatives regarding the admissions process.
Develop, direct and coordinate admissions department.