Advertising/Promotions Director Salary (United States)

An Advertising/Promotions Director earns an average salary of $64,959 per year. Experience has a moderate effect on pay for this job.
Advertising/Promotions Director Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$32,918 - $108,260
(Median)
33K
46K
65K
91K
110K
MEDIAN: $64,959
10%
25%
50%
75%
90%
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Advertising/Promotions Director Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$9.21 - $24.83
(Median)
9
12
15
17
25
MEDIAN: $14.00
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$32,918 - $108,260  
   
Bonus
$0.00 - $25,403  
Profit Sharing
$1,474 - $6,104  
Commission
$2,384 - $55,369  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,495 - $127,295  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 163
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$9.21 - $24.83  
   
Overtime
$15.75 - $27.00  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $25,403  
   
Commission
$2,384 - $55,369  
Profit Sharing
$1,474 - $6,104  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,495 - $127,295  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 20
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Job Description for Advertising/Promotions Director

Advertising and promotions directors are responsible for overseeing and coordinating an organization’s public-facing sales programs and policies, helping create interest in their company’s products or services. This director supervises the creation of advertising campaigns and timely promotional offerings that may span a variety of mediums, including print publications, online venues, billboards, television stations, and others. Many advertising and promotions directors also handle contract negotiations and work with other organizational staff and department leaders to coordinate cohesive strategies across departments and disciplines. Hiring and managing advertising staff are other common functions performed by these directors.
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Advertising/Promotions Director Tasks
  • Maximize the revenue an organization gains through advertising campaigns while minimizing costs.
  • Promote products using diverse and innovative techniques involving print media, television, social media, sales representatives, etc.
  • Establish organization’s brand image by developing advertising and promotional campaigns.
  • Analyze advertising campaign costs and effectiveness, and report results to clients.

Common Career Paths for Advertising/Promotions Director

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Advertising/Promotions Director Job Listings

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Pay by Experience Level for Advertising/Promotions Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Related Job Salaries

Experience Affects Advertising/Promotions Director Salaries

Late-Career
up arrow 36%
Experienced
up arrow 16%
National Average
$68,000
Mid-Career
up arrow 11%
Entry-Level
up arrow 46%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 45 votes.

Gender

Female
59%
female alumni
 
Male
41%
male alumni

Years of Experience

Less than 1 year
1%
1-4 years
19%
5-9 years
15%
10-19 years
42%
20 years or more
23%

Common Health Benefits

medical benefits Medical: 76% dental benefits Dental: 63%
vision benefits Vision: 53% employee benefits None: 23%
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