Advertising/Promotions Director Salary
An Advertising/Promotions Director earns an average salary of $71,409 per year.
|Salary||$38,237 - $117,927|
|Bonus||$10.00 - $33,750|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$37,535 - $123,678|
|Bonus||$10.00 - $33,750|
|Total Pay (||$37,535 - $123,678|
Job Description for Advertising/Promotions Director
Advertising and promotions directors are responsible for overseeing and coordinating an organization’s public-facing sales programs and policies, helping create interest in their company’s products or services. This director supervises the creation of advertising campaigns and timely promotional offerings that may span a variety of mediums, including print publications, online venues, billboards, television stations, and others. Many advertising and promotions directors also handle contract negotiations and work with other organizational staff and department leaders to coordinate cohesive strategies across departments and disciplines. Hiring and managing advertising staff are other common functions performed by these directors.Read More...
Although some smaller companies have advertising and promotion director positions, it is more commonly found in mid-size and larger corporations, as well as non-profit organization of every size. Organizations that deal with advertising or public relations are employers of directors of advertising and promotions.
A bachelor’s degree in advertising, communications, journalism, or a related field is commonly required for advertising and promotions director positions. Candidates who have studied other areas such as statistics, mathematics, finance, economics, and computer science may be highly sought after. Three to five years of relevant experience is typically required as well. Excellent communication, organizational, and interpersonal skills are required for this role, as well as attention to detail and the ability to be persuasive in negotiations.
Advertising/Promotions Director Tasks
- Promote products using diverse and innovative techniques involving print media, television, social media, sales representatives, etc.
- Establish organization's brand image by developing advertising and promotional campaigns.
- Analyze advertising campaign costs and effectiveness, and report results to clients.
- Maximize the revenue an organization gains through advertising campaigns while minimizing costs.
Pay by Experience Level for Advertising/Promotions Director
Pay by Experience for an Advertising/Promotions Director has a positive trend. An entry-level Advertising/Promotions Director with less than 5 years of experience can expect to earn an average total compensation of $42,000 based on 14 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. An Advertising/Promotions Director with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $74,000 based on 31 salaries. An experienced Advertising/Promotions Director which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $80,000 based on 34 salaries. An Advertising/Promotions Director with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $85,000 based on 21 salaries.
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Key Stats for Advertising/Promotions Director
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