Advertising and promotions directors are responsible for overseeing and coordinating an organization’s public-facing sales programs and policies, helping create interest in their company’s products or services. This director supervises the creation of advertising campaigns and timely promotional offerings that may span a variety of mediums, including print publications, online venues, billboards, television stations, and others. Many advertising and promotions directors also handle contract negotiations and work with other organizational staff and department leaders to coordinate cohesive strategies across departments and disciplines. Hiring and managing advertising staff are other common functions performed by these directors.
Although some smaller companies have advertising and promotion director positions, it is more commonly found in mid-size and larger corporations, as well as non-profit organization of every size. Organizations that deal with advertising or public relations are employers of directors of advertising and promotions.
A bachelor’s degree in advertising, communications, journalism, or a related field is commonly required for advertising and promotions director positions. Candidates who have studied other areas such as statistics, mathematics, finance, economics, and computer science may be highly sought after. Three to five years of relevant experience is typically required as well. Excellent communication, organizational, and interpersonal skills are required for this role, as well as attention to detail and the ability to be persuasive in negotiations.
Advertising/Promotions Director Tasks
Maximize the revenue an organization gains through advertising campaigns while minimizing costs.
Promote products using diverse and innovative techniques involving print media, television, social media, sales representatives, etc.
Establish organization’s brand image by developing advertising and promotional campaigns.
Analyze advertising campaign costs and effectiveness, and report results to clients.