Advertising Coordinator Salary
Those pursuing careers as Advertising Coordinators in the United States may have to make do with less; average incomes for people in this area hover around only $40K annually. Residence is the biggest factor affecting pay for this group, followed by experience level. Job satisfaction is considered about average by most people in this profession. Female Advertising Coordinators make up most of the survey respondents at 78 percent. Although just under a third lack health benefits of any kind, the larger part do enjoy medical insurance, and more than half get dental coverage, too. The data for this synopsis comes from respondents who took the PayScale salary survey.
|Salary||$29,892 - $51,647|
|Bonus||$0.00 - $3,945|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$27,544 - $51,604|
|Hourly Rate||$11.53 - $24.13|
|Overtime||$18.63 - $36.99|
|Bonus||$0.00 - $3,945|
|Total Pay (||$27,544 - $51,604|
Job Description for Advertising Coordinator
An advertising coordinator is primarily responsible for organizing all media for their client or organization; these coordinators may be freelancers or employed in the offices of larger organizations and corporations. They are employed in a variety of industries – not only large business corporations, but health care facilities, educational institutions, and many other businesses which have products or services to advertise.Read More...
Candidates for this position should generally have a bachelor’s degree in a field such as advertising, communications, media, or public relations, as well as at least three years of experience within the field. While this position may be supervisory in nature (including working with an advertising team), these coordinators also work independently, and the position can be full-time or part-time depending on clients’ requirements.
Advertising coordinators have a variety of responsibilities, including: building relationships with clients; coordinating advertising with marketing teams and developers; selling media advertisements to publishers; scheduling ads with various staff and teams; supporting all team members; maintaining accurate client records; coordinating with the financial department; and maintaining a professional demeanor while adhering to all deadlines.
Those in this position must have expert interpersonal and communication skills and be highly organized, attentive to details, and able to work on multiple projects at once.
Advertising Coordinator Tasks
- Direct the scheduling of television and print advertising campaigns for clients.
- Conduct market research to determine ad campaign strategies.
- Work with television, internet, and newspaper companies to determine ad placement.
- Communicate with client companies marketing teams to establish ad graphics and content.
Popular Skills for Advertising Coordinator
Advertising Coordinators report using a wide range of professional skills. Most notably, skills in Copywriting, Social Media Marketing, Project Management, and Graphic Design are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Microsoft Office. Those familiar with Advertising also tend to know Microsoft Excel.
Pay by Experience Level for Advertising Coordinator
Median of all compensation (including tips, bonus, and overtime) by years of experience.
For many Advertising Coordinators, extensive experience does not lead to significantly more money. Those who have worked for fewer than five years take home a median salary of $39K, and workers with five to 10 years of experience earn a higher $42K on average. Advertising Coordinators who work for 10 to 20 years in their occupation tend to earn about $44K. Old hands boasting more than twenty years of relevant experience report pay that is more or less commensurate with that extensive experience; average earnings for this group come out to approximately $50K.
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