Advertising Coordinator Salary
Average Advertising Coordinators in the United States make around $40K annually. Career length is the biggest factor affecting pay for this group, followed by geography. Men are in the minority of survey respondents, with female Advertising Coordinators making up 74 percent. While nearly one in four report receiving no health benefits, a strong majority do receive medical coverage, and the greater part have dental, as well. Job satisfaction is high and work is enjoyable for most Advertising Coordinators. The data for this synopsis comes from respondents who took the PayScale salary survey.
Job Description for Advertising Coordinator
An advertising coordinator is primarily responsible for organizing all media for their client or organization; these coordinators may be freelancers or employed in the offices of larger organizations and corporations. They are employed in a variety of industries – not only large business corporations, but health care facilities, educational institutions, and many other businesses which have products or services to advertise.Read More...
Candidates for this position should generally have a bachelor’s degree in a field such as advertising, communications, media, or public relations, as well as at least three years of experience within the field. While this position may be supervisory in nature (including working with an advertising team), these coordinators also work independently, and the position can be full-time or part-time depending on clients’ requirements.
Advertising coordinators have a variety of responsibilities, including: building relationships with clients; coordinating advertising with marketing teams and developers; selling media advertisements to publishers; scheduling ads with various staff and teams; supporting all team members; maintaining accurate client records; coordinating with the financial department; and maintaining a professional demeanor while adhering to all deadlines.
Those in this position must have expert interpersonal and communication skills and be highly organized, attentive to details, and able to work on multiple projects at once.
Advertising Coordinator Tasks
- Work with television, internet, and newspaper companies to determine ad placement.
- Communicate with client companies marketing teams to establish ad graphics and content.
- Direct the scheduling of television and print advertising campaigns for clients.
- Conduct market research to determine ad campaign strategies.
Advertising Coordinator Job Listings
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Popular Skills for Advertising Coordinator
Advertising Coordinators report using a diverse set of skills on the job. Most notably, skills in Copywriting, Social Media Marketing, Online Marketing, and Project Management are correlated to pay that is above average. Skills that seem to negatively impact pay include Microsoft Excel. Those educated in Advertising tend to be well versed in Microsoft Excel.
Pay by Experience Level for Advertising Coordinator
Median of all compensation (including tips, bonus, and overtime) by years of experience.
More years of relevant experience do not necessarily translate to higher paychecks. Relatively untried employees who have less than five years' experience have a median salary of $39K. Those who have been around for five to 10 years can expect to take home more — $42K on average. After working for 10 to 20 years, Advertising Coordinators make a median salary of $47K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $51K.