Annual giving managers are responsible for managing an annual giving program. They must develop an effective program that includes direct mail, fundraising, and memorial gifts, as well as oversee preparation of monthly and annual reports related to giving. These managers must work to attract potential donors, as well as maintain ongoing relationships with existing donors (which may include individuals, groups, and organizations). Additionally, they must update and maintain all relevant records, as well as analyze this data to make any necessary changes to the giving program.
Annual giving managers may also perform supervisory duties for giving staff, providing feedback, advice, and discipline as needed. They also communicate with coworkers and supervisors to determine needed improvements and collaborations related to giving. Annual giving managers generally report to a development officer within their organization.
Typically, a bachelor’s degree is required for this position, as well as substantial relevant experience. Annual giving managers must have excellent decision-making, multitasking, and communication skills, as well as proficiency with basic computer programs such as the Microsoft Office suite. They must work well in a team setting, as well as on their own with minimal supervision. Annual giving managers generally work full time in an office setting, although overtime and/or alternative hours may be required, such as for special events within their organization.
Annual Giving Manager Tasks
Recruits and trains volunteers for events.
Manages the development of projects that attract funding.
Manages the identification and cultivation of potential donors.
Oversees press releases and announcements necessary for event success.