Annual giving managers are responsible for managing an annual giving program. They must develop an effective program that includes direct mail, fundraising, and memorial gifts, as well as oversee preparation of monthly and annual reports related to giving. These managers must work to attract potential donors, as well as maintain ongoing relationships with existing donors (which may include individuals, groups, and organizations). Additionally, they must update and maintain all relevant records, as well as analyze this data to make any necessary changes to the giving program.
Annual Giving Manager Tasks
Recruits and trains volunteers for events.
Manages the development of projects that attract funding.
Manages the identification and cultivation of potential donors.
Oversees press releases and announcements necessary for event success.