The retail area manager oversees and directs other employees, typically in one section or department of the retail store. This professional handles a number of managerial responsibilities, such as directing workers to perform tasks, assigning individuals to specific areas of the retail space, training new hires, holding interviews for prospective workers, and providing feedback and help for employees as needed. The retail area manager is also responsible for ensuring work in their area of responsibility is completed efficiently, as well as implementing new procedures or methods to increase productivity. They generally reports to the store manager, although they may report to the general manager on occasion (such as a biweekly or monthly basis) to report on how the store is doing, improvements being made, and suggestions for future growth. The retail area manager may be promoted to the store manager, and then further promoted to regional manager, based on performance and how long the employee has been with the company.
Area Manager, Retail Tasks
Communicate and enforce corporate policies and procedures.
Review store budget, sales, and activity reports to evaluate store performance.
Direct daily operations of retail stores in a geographic area, monitoring sales, expenditures, and store activities.
Hire and train store managers, oversee promotion, transfer, and discipline of employees.