Area Manager, Retail Salary

The average Retail Area Manager in the United States can expect to rake in roughly $54K annually. Total cash compensation to Retail Area Managers approaches anywhere from $28K on the lower end to $87K on the higher end; in exceptional cases, this can include more than $17K from bonuses and upwards of $5K from profit sharing. Residence is the biggest factor affecting pay for this group, followed by experience level. Work is enjoyable for Retail Area Managers, who typically claim high levels of job satisfaction. Women make up a slight majority of Retail Area Managers (55 percent) survey respondents. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
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$34,508 - $80,171
(Median)
$35K
$54K
$80K
MEDIAN: $53,882
10%
50%
90%

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$9.00 - $18.00
(Median)
$9
$13
$18
MEDIAN: $12.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$29K$58K$87K
Salary
$34,508 - $80,171  
   
Bonus
$0.00 - $16,681  
Profit Sharing
$0.00 - $5,068  
Commission
$198.32 - $22,032  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,819 - $86,733  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 286
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$9.00 - $18.00  
   
Overtime
$4.93 - $26.36  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $16,681  
   
Commission
$198.32 - $22,032  
Profit Sharing
$0.00 - $5,068  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,819 - $86,733  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 49
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Job Description for Area Manager, Retail

The retail area manager oversees and directs other employees, typically in one section or department of the retail store. This professional handles a number of managerial responsibilities, such as directing workers to perform tasks, assigning individuals to specific areas of the retail space, training new hires, holding interviews for prospective workers, and providing feedback and help for employees as needed. The retail area manager is also responsible for ensuring work in their area of responsibility is completed efficiently, as well as implementing new procedures or methods to increase productivity. They generally reports to the store manager, although they may report to the general manager on occasion (such as a biweekly or monthly basis) to report on how the store is doing, improvements being made, and suggestions for future growth. The retail area manager may be promoted to the store manager, and then further promoted to regional manager, based on performance and how long the employee has been with the company.

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Area Manager, Retail Tasks

  • Communicate and enforce corporate policies and procedures.
  • Review store budget, sales, and activity reports to evaluate store performance.
  • Direct daily operations of retail stores in a geographic area, monitoring sales, expenditures, and store activities.
  • Hire and train store managers, oversee promotion, transfer, and discipline of employees.

Common Career Paths for Area Manager, Retail


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Advancing into a Retail District Manager role seems to be a popular career move for Retail Area Managers, and folks who currently work in the latter position report a notably larger median income of $70K per year. Going from Retail Area Manager to Retail Store Assistant Manager is the transition that occurs most often in this field, and the average paycheck for Retail Store Assistant Managers is $32K. Many others choose to work as Operations Managers, where pay is typically $59K.

Area Manager, Retail Job Listings

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Survey results imply that Retail Area Managers put a diverse skill set to use. Fortunate workers who know Team Leadership can expect a significant pay bump, scoring salaries 49 percent above average. Skills that are correlated to lower pay, on the other hand, include Recruiting, Customer Service, and Merchandising. It is not unusual for someone who knows Customer Service to be familiar with Sales Management as well.

Pay by Experience Level for Area Manager, Retail

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Retail Area Managers, extensive experience does not lead to significantly more money. Average salaries for inexperienced employees average out to around $51K, but folks who have five to 10 years of experience earn a higher median of $54K. Retail Area Managers see a median salary of $59K after reaching one to two decades on the job. People who have worked for more than 20 years report a median income no higher than the median for folks with 10 to 20 years of experience.

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Experience Affects Area Manager, Retail Salaries

Experienced
up arrow 8%

Late-Career
up arrow 8%

National Average
$55,000

Mid-Career
up arrow 1%

Entry-Level
up arrow 8%

Skills That Affect Area Manager, Retail Salaries

Team Leadership
up arrow 49%

Sales Management
up arrow 2%

National Average
$55,000

Operations Management
up arrow 3%

People Management
up arrow 5%

Merchandising
up arrow 10%


Recruiting
up arrow 14%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 55 votes.

Gender

Female
55 %
Male
45 %

Years of Experience

Less than 1 year
1%
1-4 years
23%
5-9 years
29%
10-19 years
33%
20 years or more
14%

Common Health Benefits

medical benefits Medical: 81% dental benefits Dental: 72%
vision benefits Vision: 65% employee benefits None: 17%
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