Assistant account executives provide professional support for executives in an organization. They perform a large number of administrative tasks such as handling appointments, making alterations to office schedules, and maintaining office databases. Aside from the clerical duties performed, an assistant account executive also aids executives by participating in brainstorming activities, office meetings, and client meetings.
Assistant account executives are often found in marketing and communications firms and perform a wide array of tasks for clients. In the public relations space, a common daily task is to monitor the media for any mention of clients; additionally, they help place stories about clients through media pitching and develop the content to be placed on social media. The assistant account executive also must be on the lookout for new technology and new opportunities that provide a public relations advantage to clients. Finally, the assistant account executive helps advise clients on how to appropriately pitch messages and how to mitigate negative public relations issues. Most assistant account executives work in an office environment during regular business hours. Travel may be required occasionally to meet with clients in person.
Most assistant account executive positions require a bachelor's degree in communications, marketing, journalism, or a related field. Being able to pay attention to details is an essential skill for assistant account executives, and they must have a mastery of modern media technology.