Assistant Brand Manager Salary

Median pay for Assistant Brand Managers in the United States is around $56K per year. With some bonuses approaching $10K and certain profit sharing proceeds approaching $8K, overall incomes of Assistant Brand Managers spread between $39K and $94K depending on individual performance. Earnings for this group are mostly affected by geography, followed by the company and tenure. A large number report receiving medical coverage from their employers and most collect dental insurance. Work is enjoyable for Assistant Brand Managers, who typically claim high levels of job satisfaction. Female Assistant Brand Managers are more common than men among those who completed the survey; more than half (64 percent) are women. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.

$39,002 - $91,630
$39K
$56K
$92K
MEDIAN: $56,439
10%
50%
90%

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$11.63 - $25.91
$12
$18
$26
MEDIAN: $18.00
10%
50%
90%

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$0$94K
Salary $39,002 - $91,630
Bonus $193.92 - $10,054
Profit Sharing $503 - $7,946
Commission $11,003
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,883 - $94,049
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 210
Hourly Data $0$49
Hourly Rate $11.63 - $25.91
Overtime $12.21 - $49.25
Annual Data $0$94K
Bonus $193.92 - $10,054
Commission $11,003
Profit Sharing $503 - $7,946
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,883 - $94,049
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 15

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United States (change)

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Job Description for Assistant Brand Manager

Assistant brand managers are responsible for all aspects of the marketing and branding of a product, line, and/or company. These responsibilities include a wide variety of activities, from wide-scope strategic planning of advertising campaigns to the day-to-day management of marketing activities. They contribute to the general strategic plan as designed by the brand manager and then use that plan as a guideline to implement specific marketing techniques. They analyze market and consumer research, as well as their competitor’s marketing and product development, to update current strategies as well as establish new goals. Assistant brand managers also meet with clients to receive feedback on marketing efforts and branding ideas, as well as establish and enforce project budgets. Assistant brand managers’ primary responsibility is to develop the best marketing campaign for a specific product, line, and/or company based on consumer perceptions, its purpose, and feedback generated by sales personnel and the client’s wishes.

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Assistant Brand Manager Tasks

  • Aid in management of outside promotional agencies and inquiries.
  • Research and analyze target markets, and trends to support the marketing programs.
  • Participate in monitoring budget and the utilization of operational resources.
  • Assist with conducting presentations to communicate strategic position.
  • Assist in developing, defining and guiding the branding strategy for company.

Common Career Paths for Assistant Brand Manager


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While Assistant Brand Managers do not often become Senior Marketing Managers, the job pays $102K per year on average. Career advancement for the typical Assistant Brand Manager often leads to becoming a Brand Manager or a Brand Marketing Manager; median salaries in these positions are $18K higher and $15K higher, respectively.

Assistant Brand Manager Job Listings

Popular Employer Salaries for Assistant Brand Manager


Newell Rubbermaid Inc doles out the lowest salaries in town — median pay is $56K — not to mention workers can only make as much as $63K and scope of pay is rather limited.

Popular Skills for Assistant Brand Manager


Assistant Brand Managers generally report applying a varied skill set to their work. Most notably, skills in Project Management, Strategic Marketing, Marketing Management, and Branding are correlated to pay that is above average, with boosts between 7 percent and 18 percent. Skills that pay less than market rate include Social Media Marketing, Microsoft Office, and Powerpoint. Most people who know Strategic Marketing also know Market Research and Marketing Communications. Those educated in Marketing Management tend to be well versed in Marketing Communications and Market Research.

Pay Difference by Location

National Average: $56,117

Larger city markers indicate a job is popular in that location.

For Assistant Brand Managers, Columbus provides a pay rate that is 43 percent greater than the national average. Assistant Brand Managers will also find cushy salaries in Cincinnati (+31 percent), New York (+24 percent), Englewood (+23 percent), and Chicago (+10 percent). Place of residence plays a huge part in an Assistant Brand Manager's salary, with Portland Assistant Brand Managers earning salaries that are 37 percent less than the national average. Workers in San Francisco and St. Louis earn salaries that trail the national average for those in this profession (30 percent less and 11 percent less, respectively).

Assistant Brand Manager Reviews

Q: What is it like working as an Assistant Brand Manager?

Assistant Brand Manager in Columbus:
"Detail Oriented."
Pros: High level of responsibility, upward mobility, casual atmosphere, varied tasks.
Cons: Work Saturdays, very little PTO, no vision or dental insurance, culture of upper management.

Related Job Salaries

Key Stats for Assistant Brand Manager

Gender

Female
64 %
Male
36 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 31 votes.
Less than 1 year
16%
1-4 years
68%
5-9 years
12%
10-19 years
4%
20 years or more
0%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Assistant Brand Manager Salaries

▲29%

National Average
$56,000

▼1%

Experienced
▼1%

Skills That Affect Assistant Brand Manager Salaries

Project Management
▲18%



▲1%

National Average
$56,000




Powerpoint
▼7%

Microsoft Office
▼9%

Social Media Marketing
▼14%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 31 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
16%
1-4 years
68%
5-9 years
12%
10-19 years
4%
20 years or more
0%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 80%
vision benefits
Vision: 73%
no benefits
None: 11%
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