Assistant Brand Manager Salary

The median salary for Assistant Brand Managers in the United States is approximately $56K per year, but employers pay the most in Columbus, offering around $87K on average. The data in this summary comes from the PayScale salary survey.

$36,545 - $93,892
(Median)
$37K
$56K
$94K
MEDIAN: $55,951
10%
50%
90%

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$14.42 - $24.66
(Median)
$14
$16
$25
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$33K$66K$99K
Salary
$36,545 - $93,892  
   
Bonus
$196.27 - $11,243  
Profit Sharing
$964 - $11,960  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,835 - $98,769  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 324
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$14.42 - $24.66  
   
Overtime
$25.01  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$196.27 - $11,243  
   
Profit Sharing
$964 - $11,960  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,835 - $98,769  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 11
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Job Description for Assistant Brand Manager

Assistant brand managers are responsible for all aspects of the marketing and branding of a product, line, and/or company. These responsibilities include a wide variety of activities, from wide-scope strategic planning of advertising campaigns to the day-to-day management of marketing activities. They contribute to the general strategic plan as designed by the brand manager and then use that plan as a guideline to implement specific marketing techniques. They analyze market and consumer research, as well as their competitor’s marketing and product development, to update current strategies as well as establish new goals. Assistant brand managers also meet with clients to receive feedback on marketing efforts and branding ideas, as well as establish and enforce project budgets. Assistant brand managers’ primary responsibility is to develop the best marketing campaign for a specific product, line, and/or company based on consumer perceptions, its purpose, and feedback generated by sales personnel and the client’s wishes.

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Assistant Brand Manager Tasks

  • Assist with conducting presentations to communicate strategic position.
  • Assist in developing, defining and guiding the branding strategy for company.
  • Participate in monitoring budget and the utilization of operational resources.
  • Aid in management of outside promotional agencies and inquiries.
  • Research and analyze target markets, and trends to support the marketing programs.

Common Career Paths for Assistant Brand Manager


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While Assistant Brand Managers do not often become Senior Marketing Managers, the job pays $102K per year on average. The most common next step for an Assistant Brand Manager is to become a Brand Manager or a Brand Marketing Manager. The former position pays an additional $19K per year on average, and the latter position pays $15K more per year.

Assistant Brand Manager Job Listings

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Popular Employer Salaries for Assistant Brand Manager


Popular Skills for Assistant Brand Manager


Survey results suggest that Assistant Brand Managers put a wide range of professional skills to use. Most notably, skills in Strategic Marketing, Marketing Management, Market Research, and Powerpoint are correlated to pay that is above average. Those listing Project Management as a skill should be prepared for drastically lower pay. Microsoft Office and Marketing Communications also typically command lower compensation. The majority of those who know Strategic Marketing also know Market Research. The majority of those who know Marketing Management also know Marketing Communications and Market Research.

Pay Difference by Location

National Average: $56,680

Larger city markers indicate a job is popular in that location.

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Experience Affects Assistant Brand Manager Salaries


National Average
$57,000


Experienced
up arrow 3%

Skills That Affect Assistant Brand Manager Salaries

Strategic Marketing
up arrow 10%

Marketing Management
up arrow 7%

Market Research
up arrow 1%

Powerpoint
up arrow 1%

National Average
$57,000

Branding
up arrow 1%

Microsoft Excel
up arrow 1%

Marketing Communications
up arrow 4%

Microsoft Office
up arrow 5%

Project Management
up arrow 23%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 40 votes.

Gender

Female
70 %
Male
30 %

Years of Experience

Less than 1 year
7%
1-4 years
65%
5-9 years
22%
10-19 years
5%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 92%
dental benefits
Dental: 79%
medical benefits
Vision: 66%
dental benefits
None: 7%
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