Assistant Brand Manager Salary

Median pay for Assistant Brand Managers in the United States is around $56K annually. Overall cash earnings for Assistant Brand Managers stretch from $35K on the lower end to $99K near the top, and the heftiest packages can encompass around $11K from bonuses and $12K from profit sharing. Geography is the biggest factor affecting pay for this group, followed by years of experience. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to the larger part. Men are in the minority of survey respondents, with female Assistant Brand Managers making up 71 percent. Most workers in this position report high levels of job satisfaction. Respondents to the PayScale salary survey provided the data for this report.

$35,118 - $94,360

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$11.15 - $21.77

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$34K$68K$102K
Salary
$35,118 - $94,360  
   
Bonus
$0.60 - $11,163  
Profit Sharing
$879 - $12,122  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,527 - $99,322  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 296
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$11.15 - $21.77  
   
Overtime
$22.73 - $44.43  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.60 - $11,163  
   
Profit Sharing
$879 - $12,122  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,527 - $99,322  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 11
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Job Description for Assistant Brand Manager

Assistant brand managers are responsible for all aspects of the marketing and branding of a product, line, and/or company. These responsibilities include a wide variety of activities, from wide-scope strategic planning of advertising campaigns to the day-to-day management of marketing activities. They contribute to the general strategic plan as designed by the brand manager and then use that plan as a guideline to implement specific marketing techniques. They analyze market and consumer research, as well as their competitor’s marketing and product development, to update current strategies as well as establish new goals. Assistant brand managers also meet with clients to receive feedback on marketing efforts and branding ideas, as well as establish and enforce project budgets. Assistant brand managers’ primary responsibility is to develop the best marketing campaign for a specific product, line, and/or company based on consumer perceptions, its purpose, and feedback generated by sales personnel and the client’s wishes.

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Assistant Brand Manager Tasks

  • Assist with conducting presentations to communicate strategic position.
  • Assist in developing, defining and guiding the branding strategy for company.
  • Participate in monitoring budget and the utilization of operational resources.
  • Aid in management of outside promotional agencies and inquiries.
  • Research and analyze target markets, and trends to support the marketing programs.

Common Career Paths for Assistant Brand Manager


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For Assistant Brand Managers, progressing to a Senior Marketing Manager role may result in a significant raise. On average, a Senior Marketing Manager can earn $102K annually. Typical career progression for an Assistant Brand Manager involves becoming a Brand Manager or a Brand Marketing Manager, roles that pay $20K more and $14K more on average.

Assistant Brand Manager Job Listings

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Popular Skills for Assistant Brand Manager


Assistant Brand Managers report using a pretty varied skill set on the job. Most notably, skills in Strategic Marketing, Marketing Management, Market Research, and Microsoft Excel are correlated to pay that is above average. Those listing Project Management as a skill should be prepared for drastically lower pay. Microsoft Office and Marketing Communications also typically command lower compensation. It is often found that people who know Marketing Management are also skilled in Marketing Communications and Market Research.

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Experience Affects Assistant Brand Manager Salaries


Experienced
up arrow 3%

National Average
$57,000


Skills That Affect Assistant Brand Manager Salaries

Strategic Marketing
up arrow 9%

Marketing Management
up arrow 7%

Market Research
up arrow 1%

Microsoft Excel
0%

National Average
$57,000

Powerpoint
up arrow 1%

Branding
up arrow 3%

Marketing Communications
up arrow 5%

Microsoft Office
up arrow 7%

Project Management
up arrow 23%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 35 votes.

Gender

Female
71 %
Male
29 %

Years of Experience

Less than 1 year
5%
1-4 years
64%
5-9 years
25%
10-19 years
6%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 80%
vision benefits Vision: 66% employee benefits None: 6%
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