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Assistant Brand Manager Salary

For Assistant Brand Managers, annual average wages total $55K per year. Cash earnings for Assistant Brand Managers — including $10K in bonuses and $12K in profit sharing proceeds near the top of the pay scale — generally stretch from $34K to $103K depending on individual performance. Residence and tenure each impact pay for this group, with the former having the largest influence. Job satisfaction is high and work is enjoyable for most Assistant Brand Managers. Almost all report receiving medical coverage from their employers and a fair number collect dental insurance. Female Assistant Brand Managers make up most of the survey respondents at 72 percent. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
$35,419 - $96,902
(Median)
35K
55K
73K
97K
MEDIAN: $55,067
10%
50%
75%
90%

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$9.83 - $22.00
(Median)
9
15
17
22
MEDIAN: $14.00
10%
50%
75%
90%

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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$35,419 - $96,902  
   
Bonus
$197.27 - $10,462  
Profit Sharing
$1,454 - $11,960  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,211 - $103,017  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 315
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$9.83 - $22.00  
   
Overtime
$15.00 - $28.85  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$197.27 - $10,462  
   
Profit Sharing
$1,454 - $11,960  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,211 - $103,017  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 19
United States (change)

Job Description for Assistant Brand Manager

Assistant brand managers are responsible for all aspects of the marketing and branding of a product, line, and/or company. These responsibilities include a wide variety of activities, from wide-scope strategic planning of advertising campaigns to the day-to-day management of marketing activities. They contribute to the general strategic plan as designed by the brand manager and then use that plan as a guideline to implement specific marketing techniques. They analyze market and consumer research, as well as their competitor’s marketing and product development, to update current strategies as well as establish new goals. Assistant brand managers also meet with clients to receive feedback on marketing efforts and branding ideas, as well as establish and enforce project budgets. Assistant brand managers’ primary responsibility is to develop the best marketing campaign for a specific product, line, and/or company based on consumer perceptions, its purpose, and feedback generated by sales personnel and the client’s wishes.

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Assistant Brand Manager Tasks

  • Assist with conducting presentations to communicate strategic position.
  • Assist in developing, defining and guiding the branding strategy for company.
  • Participate in monitoring budget and the utilization of operational resources.
  • Aid in management of outside promotional agencies and inquiries.
  • Research and analyze target markets, and trends to support the marketing programs.

Common Career Paths for Assistant Brand Manager


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Assistant Brand Managers who go on to become Senior Marketing Managers may see their salaries climb quite a bit. Median pay for Senior Marketing Managers is $103K annually. It is quite typical for Assistant Brand Managers to transition into roles as Brand Managers or Brand Marketing Managers, where reported median earnings are $23K and $16K higher per year.

Assistant Brand Manager Job Listings

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Popular Skills for Assistant Brand Manager


Assistant Brand Managers seem to require a number of specific skills. Most notably, skills in Strategic Marketing, Marketing Management, Market Research, and Microsoft Excel are correlated to pay that is above average. Those listing Project Management as a skill should be prepared for drastically lower pay. Microsoft Office and Marketing Communications also typically command lower compensation. Most people experienced in Marketing Management also know Marketing Communications and Market Research.

Related Job Salaries

Experience Affects Assistant Brand Manager Salaries


Experienced
up arrow 6%

National Average
$55,000


Skills That Affect Assistant Brand Manager Salaries

Strategic Marketing
up arrow 11%

Marketing Management
up arrow 10%

Market Research
up arrow 2%

Microsoft Excel
0%

Powerpoint
0%

National Average
$55,000

Branding
up arrow 3%

Marketing Communications
up arrow 6%

Microsoft Office
up arrow 7%

Project Management
up arrow 20%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 57 votes.

Gender

Female
72 %
Male
29 %

Years of Experience

Less than 1 year
5%
1-4 years
64%
5-9 years
23%
10-19 years
8%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 80%
vision benefits Vision: 62% employee benefits None: 7%