Assistant Brand Manager Salary

Earnings for Assistant Brand Managers in the United States come in at around $56K per year on average. In the world of Assistant Brand Managers, overall cash allowance can occasionally include more than $11K from bonuses and, in some exceptional cases, $12K from profit sharing, causing incomes to vary widely between $35K and $100K. Geography and experience level each impact pay for this group, with the former having the largest influence. Job satisfaction for Assistant Brand Managers is high. Medical benefits are awarded to almost all, and a large number earn dental coverage. Men are in the minority of survey respondents, with female Assistant Brand Managers making up 71 percent. The data for this snapshot was collected from individuals who took PayScale's salary survey.

$35,218 - $94,878
(Median)
$35K
$56K
$95K
MEDIAN: $55,826
10%
50%
90%

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$10.30 - $33.94
(Median)
$10
$16
$34
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$34K$68K$102K
Salary
$35,218 - $94,878  
   
Bonus
$0.60 - $11,163  
Profit Sharing
$893 - $12,040  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,767 - $99,665  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 291
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$17$34$51
Hourly Rate
$10.30 - $33.94  
   
Overtime
$18.23 - $44.43  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.60 - $11,163  
   
Profit Sharing
$893 - $12,040  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,767 - $99,665  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 13
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Job Description for Assistant Brand Manager

Assistant brand managers are responsible for all aspects of the marketing and branding of a product, line, and/or company. These responsibilities include a wide variety of activities, from wide-scope strategic planning of advertising campaigns to the day-to-day management of marketing activities. They contribute to the general strategic plan as designed by the brand manager and then use that plan as a guideline to implement specific marketing techniques. They analyze market and consumer research, as well as their competitor’s marketing and product development, to update current strategies as well as establish new goals. Assistant brand managers also meet with clients to receive feedback on marketing efforts and branding ideas, as well as establish and enforce project budgets. Assistant brand managers’ primary responsibility is to develop the best marketing campaign for a specific product, line, and/or company based on consumer perceptions, its purpose, and feedback generated by sales personnel and the client’s wishes.

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Assistant Brand Manager Tasks

  • Assist with conducting presentations to communicate strategic position.
  • Assist in developing, defining and guiding the branding strategy for company.
  • Participate in monitoring budget and the utilization of operational resources.
  • Aid in management of outside promotional agencies and inquiries.
  • Research and analyze target markets, and trends to support the marketing programs.

Common Career Paths for Assistant Brand Manager


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Assistant Brand Managers may experience a large salary bump if they progress into a role such as Senior Marketing Manager. The latter position pays an average of $103K annually. A common career progression for an Assistant Brand Manager is to become a Brand Manager or a Brand Marketing Manager. Compared to Assistant Brand Managers, the first group earns $21K more on average, and the second group earns $15K more.

Assistant Brand Manager Job Listings

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Popular Skills for Assistant Brand Manager


Assistant Brand Managers report using a wide range of professional skills. Most notably, skills in Strategic Marketing, Marketing Management, Market Research, and Microsoft Excel are correlated to pay that is above average. Those listing Project Management as a skill should be prepared for drastically lower pay. Microsoft Office and Marketing Communications also typically command lower compensation. For most people, competency in Marketing Management indicates knowledge of Marketing Communications and Market Research.

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Experience Affects Assistant Brand Manager Salaries


Experienced
up arrow 4%

National Average
$56,000


Skills That Affect Assistant Brand Manager Salaries

Strategic Marketing
up arrow 10%

Marketing Management
up arrow 9%

Market Research
up arrow 2%

Microsoft Excel
0%

National Average
$56,000

Powerpoint
up arrow 1%

Branding
up arrow 2%

Marketing Communications
up arrow 6%

Microsoft Office
up arrow 7%

Project Management
up arrow 22%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 39 votes.

Gender

Female
71 %
Male
29 %

Years of Experience

Less than 1 year
5%
1-4 years
64%
5-9 years
24%
10-19 years
6%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 92% dental benefits Dental: 81%
vision benefits Vision: 65% employee benefits None: 7%
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