For Assistant Brand Managers, annual average wages total $55K per year. Cash earnings for Assistant Brand Managers — including $10K in bonuses and $12K in profit sharing proceeds near the top of the pay scale — generally stretch from $34K to $103K depending on individual performance. Residence and tenure each impact pay for this group, with the former having the largest influence. Job satisfaction is high and work is enjoyable for most Assistant Brand Managers. Almost all report receiving medical coverage from their employers and a fair number collect dental insurance. Female Assistant Brand Managers make up most of the survey respondents at 72 percent. Figures cited in this summary are based on replies to PayScale's salary questionnaire
Job Description for Assistant Brand Manager
Assistant brand managers are responsible for all aspects of the marketing and branding of a product, line, and/or company. These responsibilities include a wide variety of activities, from wide-scope strategic planning of advertising campaigns to the day-to-day management of marketing activities. They contribute to the general strategic plan as designed by the brand manager and then use that plan as a guideline to implement specific marketing techniques. They analyze market and consumer research, as well as their competitor’s marketing and product development, to update current strategies as well as establish new goals. Assistant brand managers also meet with clients to receive feedback on marketing efforts and branding ideas, as well as establish and enforce project budgets. Assistant brand managers’ primary responsibility is to develop the best marketing campaign for a specific product, line, and/or company based on consumer perceptions, its purpose, and feedback generated by sales personnel and the client’s wishes.
Assistant brand managers work primarily in an office environment during regular business hours, although overtime is a possibility as project deadlines approach. Frequent travel may be necessary, as client outreach and communication is essential to this position. They must meet often with the sales team, marketing team, and management to give updates on campaign progress and receive feedback to determine strategic changes.
Assistant brand managers are generally required to hold a bachelor’s degree, usually in marketing or a related field. A master’s of business administration (MBA) is often desired, although assistant brand managers may be encouraged to seek this degree while employed. In lieu of an MBA, two or more years of experience in marketing or a related field is required in most cases.
Assistant Brand Manager Tasks
Assist with conducting presentations to communicate strategic position.
Assist in developing, defining and guiding the branding strategy for company.
Participate in monitoring budget and the utilization of operational resources.
Aid in management of outside promotional agencies and inquiries.
Research and analyze target markets, and trends to support the marketing programs.
Assistant Brand Manager Job Listings