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Assistant Brand Manager Salary

The average Assistant Brand Manager in the United States earns approximately $55K annually. Total cash compensation to Assistant Brand Managers ranges from $34K on the lower end to $102K on the higher end; the final number includes potential for approximately $12K each from bonuses and profit sharing in exceptional cases. Residence is the biggest factor affecting pay for this group, followed by tenure. The majority of workers are highly satisfied with their job. Nearly all enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the greater part. Most Assistant Brand Managers survey respondents are women (71 percent).

$35,139 - $96,534
(Median)
$35K
$55K
$97K
MEDIAN: $55,122
10%
50%
90%

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$9.79 - $22.15
(Median)
$9
$15
$22
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$35,139 - $96,534  
   
Bonus
$0.47 - $11,645  
Profit Sharing
$1,184 - $12,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,823 - $102,039  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 297
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$9.79 - $22.15  
   
Overtime
$15.00 - $28.85  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.47 - $11,645  
   
Profit Sharing
$1,184 - $12,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,823 - $102,039  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 18

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Job Description for Assistant Brand Manager

Assistant brand managers are responsible for all aspects of the marketing and branding of a product, line, and/or company. These responsibilities include a wide variety of activities, from wide-scope strategic planning of advertising campaigns to the day-to-day management of marketing activities. They contribute to the general strategic plan as designed by the brand manager and then use that plan as a guideline to implement specific marketing techniques. They analyze market and consumer research, as well as their competitor’s marketing and product development, to update current strategies as well as establish new goals. Assistant brand managers also meet with clients to receive feedback on marketing efforts and branding ideas, as well as establish and enforce project budgets. Assistant brand managers’ primary responsibility is to develop the best marketing campaign for a specific product, line, and/or company based on consumer perceptions, its purpose, and feedback generated by sales personnel and the client’s wishes.

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Assistant Brand Manager Tasks

  • Assist with conducting presentations to communicate strategic position.
  • Assist in developing, defining and guiding the branding strategy for company.
  • Participate in monitoring budget and the utilization of operational resources.
  • Aid in management of outside promotional agencies and inquiries.
  • Research and analyze target markets, and trends to support the marketing programs.

Common Career Paths for Assistant Brand Manager


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For Assistant Brand Managers, progressing to a Senior Marketing Manager role may result in a significant raise. On average, a Senior Marketing Manager can earn $103K annually. Assistant Brand Managers moving up in their careers tend to step into positions as Brand Managers or Brand Marketing Managers. The median paychecks in those roles are $22K higher and $16K higher, respectively.

Assistant Brand Manager Job Listings

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Popular Skills for Assistant Brand Manager


Assistant Brand Managers report using a diverse set of skills on the job. Most notably, skills in Strategic Marketing, Marketing Management, Market Research, and Microsoft Excel are correlated to pay that is above average. Those listing Project Management as a skill should be prepared for drastically lower pay. Marketing Communications and Microsoft Office also typically command lower compensation. For most people, competency in Marketing Management indicates knowledge of Marketing Communications and Market Research.

Related Job Salaries

United States (change)

Experience Affects Assistant Brand Manager Salaries


Experienced
up arrow 3%

National Average
$55,000


Skills That Affect Assistant Brand Manager Salaries

Strategic Marketing
up arrow 11%

Marketing Management
up arrow 10%

Market Research
up arrow 2%

Microsoft Excel
up arrow 1%

Powerpoint
up arrow 1%

National Average
$55,000

Branding
up arrow 2%

Marketing Communications
up arrow 6%

Microsoft Office
up arrow 6%

Project Management
up arrow 21%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 46 votes.

Gender

Female
71 %
Male
29 %

Years of Experience

Less than 1 year
4%
1-4 years
65%
5-9 years
23%
10-19 years
7%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 92% dental benefits Dental: 78%
vision benefits Vision: 63% employee benefits None: 7%