Assistant Brand Manager Salary

Average Assistant Brand Managers in the United States make around $56K annually. In the world of Assistant Brand Managers, total cash compensation can vary between $35K and $99K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $11K and $12K, respectively. Geography is the biggest factor affecting pay for this group, followed by tenure. Nearly all report receiving medical coverage from their employers and most collect dental insurance. Most Assistant Brand Managers like their work and job satisfaction is high. Female Assistant Brand Managers make up most of the survey respondents at 71 percent. The data for this snapshot was collected from individuals who took PayScale's salary survey.

$34,932 - $94,299
(Median)
$35K
$56K
$94K
MEDIAN: $55,697
10%
50%
90%

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$11.23 - $34.25
(Median)
$11
$16
$34
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$34K$68K$102K
Salary
$34,932 - $94,299  
   
Bonus
$96.96 - $11,084  
Profit Sharing
$893 - $12,040  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,562 - $99,228  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 297
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$17$34$51
Hourly Rate
$11.23 - $34.25  
   
Overtime
$22.73 - $44.43  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$96.96 - $11,084  
   
Profit Sharing
$893 - $12,040  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,562 - $99,228  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 12
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Job Description for Assistant Brand Manager

Assistant brand managers are responsible for all aspects of the marketing and branding of a product, line, and/or company. These responsibilities include a wide variety of activities, from wide-scope strategic planning of advertising campaigns to the day-to-day management of marketing activities. They contribute to the general strategic plan as designed by the brand manager and then use that plan as a guideline to implement specific marketing techniques. They analyze market and consumer research, as well as their competitor’s marketing and product development, to update current strategies as well as establish new goals. Assistant brand managers also meet with clients to receive feedback on marketing efforts and branding ideas, as well as establish and enforce project budgets. Assistant brand managers’ primary responsibility is to develop the best marketing campaign for a specific product, line, and/or company based on consumer perceptions, its purpose, and feedback generated by sales personnel and the client’s wishes.

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Assistant Brand Manager Tasks

  • Assist with conducting presentations to communicate strategic position.
  • Assist in developing, defining and guiding the branding strategy for company.
  • Participate in monitoring budget and the utilization of operational resources.
  • Aid in management of outside promotional agencies and inquiries.
  • Research and analyze target markets, and trends to support the marketing programs.

Common Career Paths for Assistant Brand Manager


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Assistant Brand Managers' salaries may rise greatly for those who assume a higher-end position such as a Senior Marketing Manager. The average Senior Marketing Manager brings home $103K per year. Typical career progression for an Assistant Brand Manager involves becoming a Brand Manager or a Brand Marketing Manager, roles that pay $20K more and $15K more on average.

Assistant Brand Manager Job Listings

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Popular Skills for Assistant Brand Manager


Assistant Brand Managers report using a pretty varied skill set on the job. Most notably, skills in Strategic Marketing, Marketing Management, Market Research, and Microsoft Excel are correlated to pay that is above average. Those listing Project Management as a skill should be prepared for drastically lower pay. Microsoft Office and Marketing Communications also typically command lower compensation. The majority of those who know Marketing Management also know Marketing Communications and Market Research.

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Experience Affects Assistant Brand Manager Salaries


Experienced
up arrow 3%

National Average
$57,000


Skills That Affect Assistant Brand Manager Salaries

Strategic Marketing
up arrow 9%

Marketing Management
up arrow 8%

Market Research
up arrow 1%

National Average
$57,000

Microsoft Excel
up arrow 1%

Branding
up arrow 2%

Powerpoint
up arrow 2%

Marketing Communications
up arrow 6%

Microsoft Office
up arrow 8%

Project Management
up arrow 22%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 39 votes.

Gender

Female
71 %
Male
29 %

Years of Experience

Less than 1 year
5%
1-4 years
65%
5-9 years
24%
10-19 years
6%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 92% dental benefits Dental: 80%
vision benefits Vision: 65% employee benefits None: 7%
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