Assistant Brand Manager Salary
Assistant Brand Managers in the United States earn an average of $56K annually; salaries are particularly strong in Columbus, where workers earn around $84K. Assistant Brand Managers will also find cushy salaries in Cincinnati (+31 percent) and New York (+19 percent).
Job Description for Assistant Brand Manager
Assistant brand managers are responsible for all aspects of the marketing and branding of a product, line, and/or company. These responsibilities include a wide variety of activities, from wide-scope strategic planning of advertising campaigns to the day-to-day management of marketing activities. They contribute to the general strategic plan as designed by the brand manager and then use that plan as a guideline to implement specific marketing techniques. They analyze market and consumer research, as well as their competitor’s marketing and product development, to update current strategies as well as establish new goals. Assistant brand managers also meet with clients to receive feedback on marketing efforts and branding ideas, as well as establish and enforce project budgets. Assistant brand managers’ primary responsibility is to develop the best marketing campaign for a specific product, line, and/or company based on consumer perceptions, its purpose, and feedback generated by sales personnel and the client’s wishes.Read More...
Assistant brand managers work primarily in an office environment during regular business hours, although overtime is a possibility as project deadlines approach. Frequent travel may be necessary, as client outreach and communication is essential to this position. They must meet often with the sales team, marketing team, and management to give updates on campaign progress and receive feedback to determine strategic changes.
Assistant brand managers are generally required to hold a bachelor’s degree, usually in marketing or a related field. A master’s of business administration (MBA) is often desired, although assistant brand managers may be encouraged to seek this degree while employed. In lieu of an MBA, two or more years of experience in marketing or a related field is required in most cases.
Assistant Brand Manager Tasks
- Assist with conducting presentations to communicate strategic position.
- Assist in developing, defining and guiding the branding strategy for company.
- Participate in monitoring budget and the utilization of operational resources.
- Aid in management of outside promotional agencies and inquiries.
- Research and analyze target markets, and trends to support the marketing programs.
Common Career Paths for Assistant Brand Manager
Assistant Brand Managers who advance into the role of a Senior Marketing Manager are fairly uncommon. Senior Marketing Managers on average earn $102K per year. It is quite typical for Assistant Brand Managers to transition into roles as Brand Managers or Brand Marketing Managers, where reported median earnings are $18K and $15K higher per year.
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Popular Employer Salaries for Assistant Brand Manager
Employees at Newell Rubbermaid Inc take home the smallest paychecks, and $56K is the median salary. Furthermore, range in pay is narrow, with salaries starting at $53K and quickly nearing the top at only $63K.
Popular Skills for Assistant Brand Manager
Survey results suggest that Assistant Brand Managers put a wide range of professional skills to use. Most notably, skills in Project Management, Strategic Marketing, Marketing Management, and Branding are correlated to pay that is above average, with boosts between 9 percent and 17 percent. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing, Microsoft Office, and Powerpoint. People who know Strategic Marketing usually also know Market Research and Marketing Communications. Most people experienced in Marketing Management also know Marketing Communications and Market Research.
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