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Assistant Brand Manager Salary

Assistant Brand Managers in the United States can expect to earn an average of $56K annually. Total cash compensation to Assistant Brand Managers ranges from $34K on the lower end to $101K on the higher end; the final number includes potential for approximately $12K each from bonuses and profit sharing in exceptional cases. Geographic location is the biggest factor affecting pay for this group, followed by tenure. Nearly all enjoy medical while a strong majority get dental coverage. Vision coverage is also available to a majority. Most Assistant Brand Managers survey respondents are women (71 percent). The majority of workers are highly satisfied with their job. This snapshot results from replies to PayScale's salary survey.

$35,178 - $96,200
(Median)
$35K
$56K
$96K
MEDIAN: $55,622
10%
50%
90%

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$9.79 - $22.15
(Median)
$9
$15
$22
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$35,178 - $96,200  
   
Bonus
$0.50 - $11,628  
Profit Sharing
$934 - $12,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,867 - $101,491  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 299
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$9.79 - $22.15  
   
Overtime
$15.00 - $28.85  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.50 - $11,628  
   
Profit Sharing
$934 - $12,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,867 - $101,491  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 18

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United States (change)


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Job Description for Assistant Brand Manager

Assistant brand managers are responsible for all aspects of the marketing and branding of a product, line, and/or company. These responsibilities include a wide variety of activities, from wide-scope strategic planning of advertising campaigns to the day-to-day management of marketing activities. They contribute to the general strategic plan as designed by the brand manager and then use that plan as a guideline to implement specific marketing techniques. They analyze market and consumer research, as well as their competitor’s marketing and product development, to update current strategies as well as establish new goals. Assistant brand managers also meet with clients to receive feedback on marketing efforts and branding ideas, as well as establish and enforce project budgets. Assistant brand managers’ primary responsibility is to develop the best marketing campaign for a specific product, line, and/or company based on consumer perceptions, its purpose, and feedback generated by sales personnel and the client’s wishes.

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Assistant Brand Manager Tasks

  • Assist with conducting presentations to communicate strategic position.
  • Assist in developing, defining and guiding the branding strategy for company.
  • Participate in monitoring budget and the utilization of operational resources.
  • Aid in management of outside promotional agencies and inquiries.
  • Research and analyze target markets, and trends to support the marketing programs.

Common Career Paths for Assistant Brand Manager


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For Assistant Brand Managers, progressing to a Senior Marketing Manager role may result in a significant raise. On average, a Senior Marketing Manager can earn $103K annually. When Assistant Brand Managers are ready for the next step in their careers, they often become Brand Managers or Brand Marketing Managers. Those roles pay an additional $22K and $16K, respectively.

Assistant Brand Manager Job Listings

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Popular Skills for Assistant Brand Manager


Survey results suggest that Assistant Brand Managers use a fairly large toolkit of professional skills. Most notably, skills in Strategic Marketing, Marketing Management, Market Research, and Microsoft Excel are correlated to pay that is above average. Those listing Project Management as a skill should be prepared for drastically lower pay. Marketing Communications and Microsoft Office also typically command lower compensation. Most people who know Marketing Management also know Marketing Communications and Market Research.

Related Job Salaries

United States (change)

Experience Affects Assistant Brand Manager Salaries


Experienced
up arrow 5%

National Average
$56,000


Skills That Affect Assistant Brand Manager Salaries

Strategic Marketing
up arrow 11%

Marketing Management
up arrow 10%

Market Research
up arrow 3%

Microsoft Excel
up arrow 1%

Powerpoint
up arrow 1%

National Average
$56,000

Branding
up arrow 1%

Microsoft Office
up arrow 6%

Marketing Communications
up arrow 7%

Project Management
up arrow 21%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 45 votes.

Gender

Female
71 %
Male
29 %

Years of Experience

Less than 1 year
5%
1-4 years
64%
5-9 years
24%
10-19 years
6%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 78%
vision benefits Vision: 63% employee benefits None: 8%
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