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Assistant Brand Manager Salary

The average Assistant Brand Manager in the United States can expect to rake in roughly $56K annually. Overall cash earnings for Assistant Brand Managers vary widely between $34K and $101K; for a few high rollers, the final number can encompass upwards of $12K each from bonuses and profit sharing proceeds. Geography is the biggest factor affecting pay for this group, followed by tenure. Medical benefits are awarded to nearly all, and a strong majority earn dental coverage. Most Assistant Brand Managers are fairly content with their jobs, and work satisfaction falls in line with the national average. Men are in the minority of survey respondents, with female Assistant Brand Managers making up 71 percent. Respondents to the PayScale salary survey provided the data for this report.

$35,413 - $96,240
(Median)
$35K
$56K
$96K
MEDIAN: $55,628
10%
50%
90%

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$10.07 - $22.47
(Median)
$10
$16
$22
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$35,413 - $96,240  
   
Bonus
$99.33 - $11,645  
Profit Sharing
$934 - $12,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,467 - $101,491  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 301
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$10.07 - $22.47  
   
Overtime
$20.59 - $29.35  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$99.33 - $11,645  
   
Profit Sharing
$934 - $12,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,467 - $101,491  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 16
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Job Description for Assistant Brand Manager

Assistant brand managers are responsible for all aspects of the marketing and branding of a product, line, and/or company. These responsibilities include a wide variety of activities, from wide-scope strategic planning of advertising campaigns to the day-to-day management of marketing activities. They contribute to the general strategic plan as designed by the brand manager and then use that plan as a guideline to implement specific marketing techniques. They analyze market and consumer research, as well as their competitor’s marketing and product development, to update current strategies as well as establish new goals. Assistant brand managers also meet with clients to receive feedback on marketing efforts and branding ideas, as well as establish and enforce project budgets. Assistant brand managers’ primary responsibility is to develop the best marketing campaign for a specific product, line, and/or company based on consumer perceptions, its purpose, and feedback generated by sales personnel and the client’s wishes.

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Assistant Brand Manager Tasks

  • Assist with conducting presentations to communicate strategic position.
  • Assist in developing, defining and guiding the branding strategy for company.
  • Participate in monitoring budget and the utilization of operational resources.
  • Aid in management of outside promotional agencies and inquiries.
  • Research and analyze target markets, and trends to support the marketing programs.

Common Career Paths for Assistant Brand Manager


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Assistant Brand Managers may experience a large salary bump if they progress into a role such as Senior Marketing Manager. The latter position pays an average of $103K annually. Assistant Brand Managers moving up in their careers tend to step into positions as Brand Managers or Brand Marketing Managers. The median paychecks in those roles are $21K higher and $15K higher, respectively.

Assistant Brand Manager Job Listings

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Popular Skills for Assistant Brand Manager


Survey results suggest that Assistant Brand Managers use a fairly large toolkit of professional skills. Most notably, skills in Strategic Marketing, Marketing Management, Market Research, and Microsoft Excel are correlated to pay that is above average. Those listing Project Management as a skill should be prepared for drastically lower pay. Marketing Communications and Microsoft Office also typically command lower compensation. For most people, competency in Marketing Management indicates knowledge of Marketing Communications and Market Research.

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Experience Affects Assistant Brand Manager Salaries


Experienced
up arrow 4%

National Average
$56,000


Skills That Affect Assistant Brand Manager Salaries

Strategic Marketing
up arrow 11%

Marketing Management
up arrow 9%

Market Research
up arrow 2%

Microsoft Excel
up arrow 1%

Powerpoint
0%

National Average
$56,000

Branding
up arrow 1%

Microsoft Office
up arrow 6%

Marketing Communications
up arrow 7%

Project Management
up arrow 22%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 44 votes.

Gender

Female
71 %
Male
29 %

Years of Experience

Less than 1 year
5%
1-4 years
64%
5-9 years
24%
10-19 years
6%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 92% dental benefits Dental: 79%
vision benefits Vision: 64% employee benefits None: 7%
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