Assistant Brand Manager Salary
Earnings for Assistant Brand Managers in the United States come in at around $56K annually on average. Final cash compensation to Assistant Brand Managers varies from around $38K to approximately $92K; choice pay grades include potential for bonuses and profit sharing as high as $10K and $8K, respectively. Geographic location is the main element affecting pay for this group — the specific employer and tenure are driving factors as well. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to a fair number. Job satisfaction is reported as high by the vast majority of workers. Female Assistant Brand Managers are more common than men among those who completed the survey; more than half (64 percent) are women.
|Salary||$38,733 - $87,646|
|Bonus||$200.00 - $10,000|
|Profit Sharing||$503 - $7,946|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$38,433 - $91,764|
|Hourly Rate||$10.89 - $40.13|
|Overtime||$16.84 - $60.19|
|Bonus||$200.00 - $10,000|
|Profit Sharing||$503 - $7,946|
|Total Pay (||$38,433 - $91,764|
Job Description for Assistant Brand Manager
Assistant brand managers are responsible for all aspects of the marketing and branding of a product, line, and/or company. These responsibilities include a wide variety of activities, from wide-scope strategic planning of advertising campaigns to the day-to-day management of marketing activities. They contribute to the general strategic plan as designed by the brand manager and then use that plan as a guideline to implement specific marketing techniques. They analyze market and consumer research, as well as their competitor’s marketing and product development, to update current strategies as well as establish new goals. Assistant brand managers also meet with clients to receive feedback on marketing efforts and branding ideas, as well as establish and enforce project budgets. Assistant brand managers’ primary responsibility is to develop the best marketing campaign for a specific product, line, and/or company based on consumer perceptions, its purpose, and feedback generated by sales personnel and the client’s wishes.Read More...
Assistant brand managers work primarily in an office environment during regular business hours, although overtime is a possibility as project deadlines approach. Frequent travel may be necessary, as client outreach and communication is essential to this position. They must meet often with the sales team, marketing team, and management to give updates on campaign progress and receive feedback to determine strategic changes.
Assistant brand managers are generally required to hold a bachelor’s degree, usually in marketing or a related field. A master’s of business administration (MBA) is often desired, although assistant brand managers may be encouraged to seek this degree while employed. In lieu of an MBA, two or more years of experience in marketing or a related field is required in most cases.
Assistant Brand Manager Tasks
- Assist with conducting presentations to communicate strategic position.
- Assist in developing, defining and guiding the branding strategy for company.
- Participate in monitoring budget and the utilization of operational resources.
- Aid in management of outside promotional agencies and inquiries.
- Research and analyze target markets, and trends to support the marketing programs.
Common Career Paths for Assistant Brand Manager
While not commonly seen, Assistant Brand Managers who transition into a Senior Marketing Manager position may see a rise in pay. The median salary for Senior Marketing Managers is $102K per year. Career advancement for the typical Assistant Brand Manager often leads to becoming a Brand Manager or a Brand Marketing Manager; median salaries in these positions are $18K higher and $15K higher, respectively.
Popular Employer Salaries for Assistant Brand Manager
Newell Rubbermaid Inc offers the least pay with a median salary of $56K; furthermore, salaries there max out at only $63K.
Popular Skills for Assistant Brand Manager
Survey results show that Assistant Brand Managers use a fair number of skills. Most notably, skills in Project Management, Strategic Marketing, Marketing Management, and Branding are correlated to pay that is above average, with boosts between 7 percent and 17 percent. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing, Microsoft Office, and Powerpoint. It is often found that people who know Marketing Management are also skilled in Marketing Communications and Market Research. Those familiar with Strategic Marketing tend to be well versed in Market Research and Marketing Communications.
Pay Difference by Location
For Assistant Brand Managers, busy Columbus offers a higher-than-average pay rate, 43 percent above the national average. Assistant Brand Managers can also look forward to large paychecks in cities like Cincinnati (+31 percent), New York (+24 percent), Englewood (+22 percent), and Chicago (+10 percent). Place of residence plays a huge part in an Assistant Brand Manager's salary, with Portland Assistant Brand Managers earning salaries that are 37 percent less than the national average. Employers in San Francisco and St. Louis also lean toward paying below-median salaries (30 percent lower and 11 percent lower, respectively).
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Key Stats for Assistant Brand Manager
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