Assistant Brand Managers in the United States earn an average of $56K annually; salaries are particularly strong in Columbus, where workers earn around $84K. Assistant Brand Managers will also find cushy salaries in Cincinnati (+31 percent) and New York (+19 percent).

$38,232 - $89,003
$38K
$56K
$89K
MEDIAN: $56,347
10%
50%
90%

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$10.89 - $40.13
$11
$17
$40
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$31K$62K$93K
Salary
$38,232 - $89,003  
   
Bonus
$51.52 - $10,011  
Profit Sharing
$2,500  
Commission
$11,003  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,804 - $92,458  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 211
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$21$42$63
Hourly Rate
$10.89 - $40.13  
   
Overtime
$16.84 - $60.19  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$51.52 - $10,011  
   
Commission
$11,003  
Profit Sharing
$2,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,804 - $92,458  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 12

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Assistant Brand Manager

Assistant brand managers are responsible for all aspects of the marketing and branding of a product, line, and/or company. These responsibilities include a wide variety of activities, from wide-scope strategic planning of advertising campaigns to the day-to-day management of marketing activities. They contribute to the general strategic plan as designed by the brand manager and then use that plan as a guideline to implement specific marketing techniques. They analyze market and consumer research, as well as their competitor’s marketing and product development, to update current strategies as well as establish new goals. Assistant brand managers also meet with clients to receive feedback on marketing efforts and branding ideas, as well as establish and enforce project budgets. Assistant brand managers’ primary responsibility is to develop the best marketing campaign for a specific product, line, and/or company based on consumer perceptions, its purpose, and feedback generated by sales personnel and the client’s wishes.

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Assistant Brand Manager Tasks

  • Assist with conducting presentations to communicate strategic position.
  • Assist in developing, defining and guiding the branding strategy for company.
  • Participate in monitoring budget and the utilization of operational resources.
  • Aid in management of outside promotional agencies and inquiries.
  • Research and analyze target markets, and trends to support the marketing programs.

Common Career Paths for Assistant Brand Manager


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Assistant Brand Managers who advance into the role of a Senior Marketing Manager are fairly uncommon. Senior Marketing Managers on average earn $102K per year. It is quite typical for Assistant Brand Managers to transition into roles as Brand Managers or Brand Marketing Managers, where reported median earnings are $18K and $15K higher per year.

Assistant Brand Manager Job Listings

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Popular Employer Salaries for Assistant Brand Manager


Employees at Newell Rubbermaid Inc take home the smallest paychecks, and $56K is the median salary. Furthermore, range in pay is narrow, with salaries starting at $53K and quickly nearing the top at only $63K.

Popular Skills for Assistant Brand Manager


Survey results suggest that Assistant Brand Managers put a wide range of professional skills to use. Most notably, skills in Project Management, Strategic Marketing, Marketing Management, and Branding are correlated to pay that is above average, with boosts between 9 percent and 17 percent. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing, Microsoft Office, and Powerpoint. People who know Strategic Marketing usually also know Market Research and Marketing Communications. Most people experienced in Marketing Management also know Marketing Communications and Market Research.

Pay Difference by Location

National Average: $56,525

Larger city markers indicate a job is popular in that location.

Related Job Salaries

Key Stats for Assistant Brand Manager

Gender

Female
67 %
Male
33 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 29 votes.
Less than 1 year
12%
1-4 years
69%
5-9 years
15%
10-19 years
3%
20 years or more
0%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Assistant Brand Manager Salaries


National Average
$57,000


Experienced
up arrow 2%

Skills That Affect Assistant Brand Manager Salaries

Project Management
up arrow 17%




National Average
$57,000

Marketing Communications
up arrow 2%

Microsoft Excel
up arrow 3%

Market Research
up arrow 5%

Powerpoint
up arrow 6%

Microsoft Office
up arrow 9%

Social Media Marketing
up arrow 15%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 29 votes.

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
12%
1-4 years
69%
5-9 years
15%
10-19 years
3%
20 years or more
0%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 80%
vision benefits
Vision: 71%
dental benefits
None: 10%
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