Assistant Brand Manager Salary
Median pay for Assistant Brand Managers in the United States is around $57K annually, but employers in Columbus offer the biggest paychecks; average compensation in that city is approximately $87K. Assistant Brand Managers will also find cushy salaries in Cincinnati (+26 percent) and New York (+25 percent). The data for this snapshot was collected from individuals who took PayScale's salary survey.
Job Description for Assistant Brand Manager
Assistant brand managers are responsible for all aspects of the marketing and branding of a product, line, and/or company. These responsibilities include a wide variety of activities, from wide-scope strategic planning of advertising campaigns to the day-to-day management of marketing activities. They contribute to the general strategic plan as designed by the brand manager and then use that plan as a guideline to implement specific marketing techniques. They analyze market and consumer research, as well as their competitor’s marketing and product development, to update current strategies as well as establish new goals. Assistant brand managers also meet with clients to receive feedback on marketing efforts and branding ideas, as well as establish and enforce project budgets. Assistant brand managers’ primary responsibility is to develop the best marketing campaign for a specific product, line, and/or company based on consumer perceptions, its purpose, and feedback generated by sales personnel and the client’s wishes.Read More...
Assistant brand managers work primarily in an office environment during regular business hours, although overtime is a possibility as project deadlines approach. Frequent travel may be necessary, as client outreach and communication is essential to this position. They must meet often with the sales team, marketing team, and management to give updates on campaign progress and receive feedback to determine strategic changes.
Assistant brand managers are generally required to hold a bachelor’s degree, usually in marketing or a related field. A master’s of business administration (MBA) is often desired, although assistant brand managers may be encouraged to seek this degree while employed. In lieu of an MBA, two or more years of experience in marketing or a related field is required in most cases.
Assistant Brand Manager Tasks
- Aid in management of outside promotional agencies and inquiries.
- Research and analyze target markets, and trends to support the marketing programs.
- Participate in monitoring budget and the utilization of operational resources.
- Assist with conducting presentations to communicate strategic position.
- Assist in developing, defining and guiding the branding strategy for company.
Common Career Paths for Assistant Brand Manager
While Assistant Brand Managers do not often become Senior Marketing Managers, the job pays $102K per year on average. When Assistant Brand Managers are ready for the next step in their careers, they often become Brand Managers or Brand Marketing Managers. Those roles pay an additional $18K and $15K, respectively.
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Popular Skills for Assistant Brand Manager
Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Project Management, Strategic Marketing, Marketing Management, and Branding are correlated to pay that is above average, with boosts between 6 percent and 19 percent. Skills that seem to negatively impact pay include Microsoft Office, Powerpoint, and Microsoft Excel. Most people skilled in Strategic Marketing are similarly competent in Market Research and Marketing Communications. Those proficient in Marketing Management are, more often than not, also skilled in Marketing Communications and Market Research.