Median pay for Assistant Brand Managers in the United States is around $57K annually, but employers in Columbus offer the biggest paychecks; average compensation in that city is approximately $87K. Assistant Brand Managers will also find cushy salaries in Cincinnati (+26 percent) and New York (+25 percent).

$38,656 - $88,894
(Median)
$39K
$57K
$89K
MEDIAN: $56,535
10%
50%
90%

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$10.73 - $25.34
(Median)
$11
$17
$25
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$31K$62K$93K
Salary
$38,656 - $88,894  
   
Bonus
$225.00 - $10,241  
Profit Sharing
$2,250  
Commission
$11,003  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,594 - $92,620  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 212
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16$32$48
Hourly Rate
$10.73 - $25.34  
   
Overtime
$16.75 - $36.75  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Bonus
$225.00 - $10,241  
   
Commission
$11,003  
Profit Sharing
$2,250  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,594 - $92,620  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 10
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Job Description for Assistant Brand Manager

Assistant brand managers are responsible for all aspects of the marketing and branding of a product, line, and/or company. These responsibilities include a wide variety of activities, from wide-scope strategic planning of advertising campaigns to the day-to-day management of marketing activities. They contribute to the general strategic plan as designed by the brand manager and then use that plan as a guideline to implement specific marketing techniques. They analyze market and consumer research, as well as their competitor’s marketing and product development, to update current strategies as well as establish new goals. Assistant brand managers also meet with clients to receive feedback on marketing efforts and branding ideas, as well as establish and enforce project budgets. Assistant brand managers’ primary responsibility is to develop the best marketing campaign for a specific product, line, and/or company based on consumer perceptions, its purpose, and feedback generated by sales personnel and the client’s wishes.

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Assistant Brand Manager Tasks

  • Assist with conducting presentations to communicate strategic position.
  • Assist in developing, defining and guiding the branding strategy for company.
  • Participate in monitoring budget and the utilization of operational resources.
  • Aid in management of outside promotional agencies and inquiries.
  • Research and analyze target markets, and trends to support the marketing programs.

Common Career Paths for Assistant Brand Manager


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While Assistant Brand Managers do not often become Senior Marketing Managers, the job pays $102K per year on average. When Assistant Brand Managers are ready for the next step in their careers, they often become Brand Managers or Brand Marketing Managers. Those roles pay an additional $18K and $15K, respectively.

Assistant Brand Manager Job Listings

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Popular Employer Salaries for Assistant Brand Manager


Popular Skills for Assistant Brand Manager


Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Project Management, Strategic Marketing, Marketing Management, and Branding are correlated to pay that is above average, with boosts between 6 percent and 19 percent. Skills that seem to negatively impact pay include Microsoft Office, Powerpoint, and Microsoft Excel. Most people skilled in Strategic Marketing are similarly competent in Market Research and Marketing Communications. Those proficient in Marketing Management are, more often than not, also skilled in Marketing Communications and Market Research.

Pay Difference by Location

National Average: $56,566

Larger city markers indicate a job is popular in that location.

Related Job Salaries

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Experience Affects Assistant Brand Manager Salaries


National Average
$57,000


Experienced
up arrow 2%

Skills That Affect Assistant Brand Manager Salaries

Project Management
up arrow 19%



Branding
0%

National Average
$57,000

Marketing Communications
up arrow 1%

Market Research
up arrow 4%

Microsoft Excel
up arrow 6%

Powerpoint
up arrow 7%

Microsoft Office
up arrow 9%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 28 votes.

Gender

Female
68 %
Male
32 %

Years of Experience

Less than 1 year
10%
1-4 years
69%
5-9 years
16%
10-19 years
4%
20 years or more
0%

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 79%
medical benefits
Vision: 67%
dental benefits
None: 10%
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