Assistant Media Planner Salary
Assistant Media Planners in the United States can expect only a modest salary, with average pay of just $36K per year. Most Assistant Media Planners survey respondents are women (76 percent). Almost all report receiving medical coverage from their employers and a large number collect dental insurance. The majority of workers are highly satisfied with their job. Respondents to the PayScale salary survey provided the data for this report.
|Salary||$30,540 - $45,991|
|Bonus||$489.36 - $4,289|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$30,864 - $46,684|
|Hourly Rate||$13.33 - $22.24|
|Overtime||$3.00 - $33.73|
|Bonus||$489.36 - $4,289|
|Total Pay (||$30,864 - $46,684|
Job Description for Assistant Media Planner
Assistant media planners usually work with senior media planners and help clients to develop strategies and recommendations for advertising, such as through broadcast, digital, and print. They may negotiate contracts with clients and also serve as a liaison between him/her and media vendors and help them negotiate to obtain good rates and beneficial contracts.Read More...
Assistant media planners may need to conduct research of demographic data and types of consumers to determine their target audience and which types of media will best reach this audience. There are often time-constraints which must be met, so these assistants should follow-up with vendors periodically to ensure this. Assistant media planners should also stay up-to-date with media trends and opportunities in order to offer the strongest media channels to clients. They may also be tasked with analyzing ad trafficking and audience reach, and commission may be offered depending on the employer.
Strong computer skills, especially with Microsoft Office programs, are important in this position and these assistants must also maintain accurate and well-organized documentation of all activities performed on the job. Because this work requires plenty of interaction with clients, vendors, and co-workers, strong written and verbal communication skills are important to employers, and a bachelor's degree or higher in marketing, communications, statistics, or advertising/media is generally required.
Assistant Media Planner Tasks
- Conduct research to determine what media companies to buy advertising space from.
- Assist in negotiation of advertising contracts, keeping campaign within client's budget.
- Inform senior media buyers of research results through presentations or written reports.
- Communicate with media companies to find out available times or spaces and pricing for placing ads.
Common Career Paths for Assistant Media Planner
As Assistant Media Planners transition into upper-level roles such as Associate Media Director, they may see a strong upturn in salary. Associate Media Directors earn $90K on average per year. Career advancement for the typical Assistant Media Planner often leads to becoming a Media Supervisor or a Media Planner; median salaries in these positions are $26K higher and $7K higher, respectively.
Pay Difference by Location
San Francisco offers some of the highest pay in the country for Assistant Media Planners, 11 percent above the national average. Assistant Media Planners will also find cushy salaries in New York (+7 percent) and Seattle (+5 percent). Trailing the national average by 16 percent, Dallas is the market with the smallest paychecks. Employers also pay below the national average in Minneapolis (13 percent lower) and Los Angeles (10 percent lower).
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