Assistant Media Planner Salary
It's impossible to make it big as a Assistant Media Planners in the United States; the average employee scrapes together only around $36K annually. Medical benefits are awarded to nearly all, and most earn dental coverage. Men are in the minority of survey respondents, with female Assistant Media Planners making up 76 percent. For the most part, Assistant Media Planners enjoy their work and report high levels of job satisfaction. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
Job Description for Assistant Media Planner
Assistant media planners usually work with senior media planners and help clients to develop strategies and recommendations for advertising, such as through broadcast, digital, and print. They may negotiate contracts with clients and also serve as a liaison between him/her and media vendors and help them negotiate to obtain good rates and beneficial contracts.Read More...
Assistant media planners may need to conduct research of demographic data and types of consumers to determine their target audience and which types of media will best reach this audience. There are often time-constraints which must be met, so these assistants should follow-up with vendors periodically to ensure this. Assistant media planners should also stay up-to-date with media trends and opportunities in order to offer the strongest media channels to clients. They may also be tasked with analyzing ad trafficking and audience reach, and commission may be offered depending on the employer.
Strong computer skills, especially with Microsoft Office programs, are important in this position and these assistants must also maintain accurate and well-organized documentation of all activities performed on the job. Because this work requires plenty of interaction with clients, vendors, and co-workers, strong written and verbal communication skills are important to employers, and a bachelor's degree or higher in marketing, communications, statistics, or advertising/media is generally required.
Assistant Media Planner Tasks
- Conduct research to determine what media companies to buy advertising space from.
- Assist in negotiation of advertising contracts, keeping campaign within client's budget.
- Inform senior media buyers of research results through presentations or written reports.
- Communicate with media companies to find out available times or spaces and pricing for placing ads.
Common Career Paths for Assistant Media Planner
For Assistant Media Planners, progressing to an Associate Media Director role may result in a significant raise. On average, an Associate Media Director can earn $90K annually. The most common next step for an Assistant Media Planner is to become a Media Supervisor or a Media Planner. The former position pays an additional $26K per year on average, and the latter position pays $7K more per year.
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