Assistant Media Planner Salary
Those pursuing careers as Assistant Media Planners in the United States may have to make do with less; average incomes for people in this area hover around only $36K per year. Almost all enjoy medical while a fair number get dental coverage. Vision coverage is also available to the larger part. Men are in the minority of survey respondents, with female Assistant Media Planners making up 77 percent. Job satisfaction is reported as high by the vast majority of workers. Respondents to the PayScale salary survey provided the data for this report.
|Salary||$30,381 - $46,369|
|Bonus||$496.65 - $4,228|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$30,791 - $46,268|
|Hourly Rate||$13.23 - $20.83|
|Overtime||$0.00 - $30.00|
|Bonus||$496.65 - $4,228|
|Total Pay (||$30,791 - $46,268|
Job Description for Assistant Media Planner
Assistant media planners usually work with senior media planners and help clients to develop strategies and recommendations for advertising, such as through broadcast, digital, and print. They may negotiate contracts with clients and also serve as a liaison between him/her and media vendors and help them negotiate to obtain good rates and beneficial contracts.Read More...
Assistant media planners may need to conduct research of demographic data and types of consumers to determine their target audience and which types of media will best reach this audience. There are often time-constraints which must be met, so these assistants should follow-up with vendors periodically to ensure this. Assistant media planners should also stay up-to-date with media trends and opportunities in order to offer the strongest media channels to clients. They may also be tasked with analyzing ad trafficking and audience reach, and commission may be offered depending on the employer.
Strong computer skills, especially with Microsoft Office programs, are important in this position and these assistants must also maintain accurate and well-organized documentation of all activities performed on the job. Because this work requires plenty of interaction with clients, vendors, and co-workers, strong written and verbal communication skills are important to employers, and a bachelor's degree or higher in marketing, communications, statistics, or advertising/media is generally required.
Assistant Media Planner Tasks
- Conduct research to determine what media companies to buy advertising space from.
- Assist in negotiation of advertising contracts, keeping campaign within client's budget.
- Inform senior media buyers of research results through presentations or written reports.
- Communicate with media companies to find out available times or spaces and pricing for placing ads.
Common Career Paths for Assistant Media Planner
Assistant Media Planners who go on to become Associate Media Directors may see their salaries climb quite a bit. Median pay for Associate Media Directors is $90K annually. When Assistant Media Planners are ready for the next step in their careers, they often become Media Supervisors or Media Planners. Those roles pay an additional $26K and $7K, respectively.
Pay Difference by Location
Home to some of the best pay for Assistant Media Planners, San Francisco offers exceptional salaries, 10 percent above the national average. Assistant Media Planners will also find cushy salaries in New York (+7 percent) and Seattle (+5 percent). Falling short of the national average by 16 percent, the area with the worst salaries is Dallas. Below-median salaries also turn up in Minneapolis and Los Angeles (13 percent lower and 10 percent lower, respectively).
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