Assistant Media Planner Salary
Pay for Assistant Media Planners in the United States is very modest at just $36K per year. Medical benefits are awarded to almost all, and a large number earn dental coverage. Job satisfaction for Assistant Media Planners is high. Most Assistant Media Planners survey respondents are women (77 percent). The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
|Salary||$30,694 - $45,708|
|Bonus||$489.36 - $4,289|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$30,977 - $46,307|
|Hourly Rate||$13.33 - $22.24|
|Overtime||$3.00 - $33.73|
|Bonus||$489.36 - $4,289|
|Total Pay (||$30,977 - $46,307|
Job Description for Assistant Media Planner
Assistant media planners usually work with senior media planners and help clients to develop strategies and recommendations for advertising, such as through broadcast, digital, and print. They may negotiate contracts with clients and also serve as a liaison between him/her and media vendors and help them negotiate to obtain good rates and beneficial contracts.Read More...
Assistant media planners may need to conduct research of demographic data and types of consumers to determine their target audience and which types of media will best reach this audience. There are often time-constraints which must be met, so these assistants should follow-up with vendors periodically to ensure this. Assistant media planners should also stay up-to-date with media trends and opportunities in order to offer the strongest media channels to clients. They may also be tasked with analyzing ad trafficking and audience reach, and commission may be offered depending on the employer.
Strong computer skills, especially with Microsoft Office programs, are important in this position and these assistants must also maintain accurate and well-organized documentation of all activities performed on the job. Because this work requires plenty of interaction with clients, vendors, and co-workers, strong written and verbal communication skills are important to employers, and a bachelor's degree or higher in marketing, communications, statistics, or advertising/media is generally required.
Assistant Media Planner Tasks
- Conduct research to determine what media companies to buy advertising space from.
- Assist in negotiation of advertising contracts, keeping campaign within client's budget.
- Inform senior media buyers of research results through presentations or written reports.
- Communicate with media companies to find out available times or spaces and pricing for placing ads.
Common Career Paths for Assistant Media Planner
Assistant Media Planners who transition into an Associate Media Director role may receive large pay increases as the latter position pays an average $90K per year. A common career progression for an Assistant Media Planner is to become a Media Supervisor or a Media Planner. Compared to Assistant Media Planners, the first group earns $26K more on average, and the second group earns $7K more.
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