Assistant Media Planner Salary

Assistant Media Planners in the United States can expect only a modest salary, with average pay of just $36K per year. Most Assistant Media Planners survey respondents are women (76 percent). Almost all report receiving medical coverage from their employers and a large number collect dental insurance. The majority of workers are highly satisfied with their job. Respondents to the PayScale salary survey provided the data for this report.

$30,540 - $45,991
$31K
$36K
$46K
MEDIAN: $35,940
10%
50%
90%

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$13.33 - $22.24
$13
$16
$22
MEDIAN: $16.44
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16K$32K$48K
Salary
$30,540 - $45,991  
   
Bonus
$489.36 - $4,289  
Profit Sharing
$2,640  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,864 - $46,684  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 108
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$12$24$36
Hourly Rate
$13.33 - $22.24  
   
Overtime
$3.00 - $33.73  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Bonus
$489.36 - $4,289  
   
Profit Sharing
$2,640  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,864 - $46,684  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 16

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Assistant Media Planner

Assistant media planners usually work with senior media planners and help clients to develop strategies and recommendations for advertising, such as through broadcast, digital, and print. They may negotiate contracts with clients and also serve as a liaison between him/her and media vendors and help them negotiate to obtain good rates and beneficial contracts.

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Assistant Media Planner Tasks

  • Conduct research to determine what media companies to buy advertising space from.
  • Assist in negotiation of advertising contracts, keeping campaign within client's budget.
  • Inform senior media buyers of research results through presentations or written reports.
  • Communicate with media companies to find out available times or spaces and pricing for placing ads.

Common Career Paths for Assistant Media Planner


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As Assistant Media Planners transition into upper-level roles such as Associate Media Director, they may see a strong upturn in salary. Associate Media Directors earn $90K on average per year. Career advancement for the typical Assistant Media Planner often leads to becoming a Media Supervisor or a Media Planner; median salaries in these positions are $26K higher and $7K higher, respectively.

Assistant Media Planner / Buyer Job Listings

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Pay Difference by Location

National Average: $36,381

Larger city markers indicate a job is popular in that location.

San Francisco offers some of the highest pay in the country for Assistant Media Planners, 11 percent above the national average. Assistant Media Planners will also find cushy salaries in New York (+7 percent) and Seattle (+5 percent). Trailing the national average by 16 percent, Dallas is the market with the smallest paychecks. Employers also pay below the national average in Minneapolis (13 percent lower) and Los Angeles (10 percent lower).

Assistant Media Planner Reviews

Q: What is it like working as an Assistant Media Planner?

Assistant Media Planner in New York:
"Work Culture."
Pros: The work culture is fun and easy going, everyone is young and energetic, office conditions are above average, free coffee and fruit.
Cons: Salary is low, stress levels are very high, a lot of fast approaching deadlines, takes a long time to get promoted.

Assistant Media Planner in Minneapolis:
"Engaging if you like data."
Pros: The ability to study how people engage with media. Rather than trying to shove a product down their throat, placing media in a place where they would like additional information or would be curious to know more.
Cons: Everything you plan will change. Probably 10 times before it's actually finished.

Related Job Salaries

Key Stats for Assistant Media Planner

Gender

Female
76 %
Male
24 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 8 votes.
Less than 1 year
27%
1-4 years
71%
5-9 years
2%
Location:
Years in Fields/Career:
United States (change)

Skills That Affect Assistant Media Planner Salaries

Advertising
▲14%

Media Management
▲6%

Powerpoint
▲6%


Media / Public Relations
▲2%

Microsoft Excel
▼0%

National Average
$36,000

Market Research
▼8%

Marketing Communications
▼10%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 8 votes.

Gender

Female
76 %
Male
24 %

Years of Experience

Less than 1 year
27%
1-4 years
71%
5-9 years
2%

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 81%
vision benefits
Vision: 73%
no benefits
None: 7%