It's impossible to make it big as a Assistant Media Planners in the United States; the average employee scrapes together only around $36K annually. Medical benefits are awarded to nearly all, and most earn dental coverage. Men are in the minority of survey respondents, with female Assistant Media Planners making up 76 percent. For the most part, Assistant Media Planners enjoy their work and report high levels of job satisfaction. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$30,521 - $45,675
(Median)
$31K
$36K
$46K
MEDIAN: $35,835
10%
50%
90%

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$13.33 - $22.24
(Median)
$13
$16
$22
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16K$32K$48K
Salary
$30,521 - $45,675  
   
Bonus
$350.00 - $6,600  
Profit Sharing
$2,640  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,849 - $46,249  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 117
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$12$24$36
Hourly Rate
$13.33 - $22.24  
   
Overtime
$5.70 - $33.59  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Bonus
$350.00 - $6,600  
   
Profit Sharing
$2,640  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,849 - $46,249  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 16
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Job Description for Assistant Media Planner

Assistant media planners usually work with senior media planners and help clients to develop strategies and recommendations for advertising, such as through broadcast, digital, and print. They may negotiate contracts with clients and also serve as a liaison between him/her and media vendors and help them negotiate to obtain good rates and beneficial contracts.

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Assistant Media Planner Tasks

  • Inform senior media buyers of research results through presentations or written reports.
  • Communicate with media companies to find out available times or spaces and pricing for placing ads.
  • Conduct research to determine what media companies to buy advertising space from.
  • Assist in negotiation of advertising contracts, keeping campaign within client's budget.

Common Career Paths for Assistant Media Planner


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For Assistant Media Planners, progressing to an Associate Media Director role may result in a significant raise. On average, an Associate Media Director can earn $90K annually. The most common next step for an Assistant Media Planner is to become a Media Supervisor or a Media Planner. The former position pays an additional $26K per year on average, and the latter position pays $7K more per year.

Assistant Media Planner / Buyer Job Listings

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Assistant Media Planner Reviews

What is it like working as an Assistant Media Planner?

Assistant Media Planner in New York:
"Work Culture."
Pros: The work culture is fun and easy going, everyone is young and energetic, office conditions are above average, free coffee and fruit.
Cons: Salary is low, stress levels are very high, a lot of fast approaching deadlines, takes a long time to get promoted.

Assistant Media Planner in Minneapolis:
"Engaging if you like data."
Pros: The ability to study how people engage with media. Rather than trying to shove a product down their throat, placing media in a place where they would like additional information or would be curious to know more.
Cons: Everything you plan will change. Probably 10 times before it's actually finished.

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Skills That Affect Assistant Media Planner Salaries

Advertising
up arrow 15%

Media Management
up arrow 6%

Powerpoint
up arrow 6%

Media / Public Relations
up arrow 3%

Strategic Planning
up arrow 2%

National Average
$36,000

Microsoft Excel
up arrow 1%

Market Research
up arrow 7%

Marketing Communications
up arrow 9%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 8 votes.

Gender

Female
76 %
Male
24 %

Years of Experience

Less than 1 year
28%
1-4 years
70%
5-9 years
2%

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 82%
medical benefits
Vision: 75%
dental benefits
None: 5%
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