Associate Brand Manager Salary
Earnings for Associate Brand Managers in the United States come in at around $70K annually on average. With some bonuses approaching $10K and certain profit sharing proceeds approaching $8K, overall incomes of Associate Brand Managers spread between $45K and $104K depending on individual performance. Geographic location is the biggest factor affecting pay for this group, followed by career duration. For the most part, Associate Brand Managers enjoy their work and report high levels of job satisfaction. The majority of Associate Brand Managers (67 percent) who took the survey are female. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to the greater part. The data for this synopsis comes from respondents who took the PayScale salary survey.
Job Description for Associate Brand Manager
Associate brand managers assist the brand manager with tasks related to coordinating and developing business plans and objectives. Some daily tasks include managing budgets, coordinating operations with external vendors, managing and executing website updates, working on annual financial plans, and working closely with other departments to promote the company’s goals. Positions as an associate brand manager are most often found in the marketing industry, although some larger companies in other industries hire these managers to work in-house.Read More...
Associate brand managers generally work as part of a branding and/or marketing team, with the size of the team depending on the company's size and number of client projects. Direct supervision and feedback is provided by the brand manager. There are minimal physical requirements for the job beyond moving around the office and typing on a computer. This job typically takes place in an office setting, and these associate managers generally work during standard business operating hours, but flexibility for overtime or occasional travel may be necessary.
The typical minimum educational requirement for associate brand manager positions is a bachelor’s degree in a related field, though many companies prefer an master's degree. Specific experience requirements vary from company to company, but three to five years of experience in a related position is common. Also needed are analytical thinking, organizational, and communication skills. Knowledge of basic computer programs such as the Microsoft Office suite and database analysis programs are preferred as well.
Associate Brand Manager Tasks
- Assist with conducting presentations to communicate strategic position.
- Assist in developing, defining and guiding the branding strategy for company.
- Participate in monitoring budget and the utilization of operational resources.
- Aid in management of outside promotional agencies and inquiries.
- Research and analyze target markets, and trends to support the marketing programs.
Common Career Paths for Associate Brand Manager
Associate Brand Managers may experience a large salary bump if they progress into a role such as Senior Brand Manager. The latter position pays an average of $115K annually. Associate Brand Managers most often move into positions as Brand Managers or Senior Marketing Managers; those groups report median salaries that are $3K higher and $31K higher, respectively.
Associate Brand Manager Job Listings
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Popular Skills for Associate Brand Manager
Survey results imply that Associate Brand Managers put a diverse skill set to use. Most notably, skills in Branding, Product Development, Strategic Marketing, and Marketing Management are correlated to pay that is above average. Skills that pay less than market rate include Product Marketing. Most people skilled in Branding are similarly competent in Project Management and Marketing Communications.
Pay Difference by Location
For Associate Brand Managers, busy Parsippany offers a higher-than-average pay rate, 39 percent above the national average. Associate Brand Managers can also look forward to large paychecks in cities like Boston (+33 percent), Chicago (+23 percent), San Francisco (+19 percent), and Springdale (+12 percent). The smallest paychecks in the market, 15 percent south of the national average, can be found in Charlotte. A couple other locations with smaller-than-average paychecks include Kansas City (8 percent lower) and New York (7 percent lower).