Associate directors in the area of creative services have a supervisory role, overseeing part or all of the creative services department within a company. Creative services relates to several areas, but most prominently to advertising and marketing. Associate directors are responsible for making specifications when the most basic elements of an advertising campaign are decided, including presentation elements such as fonts, the type size, graphic elements, photographs, and other similar details.
They also coordinate their department with other departments, such as art and copywriting to ensure that all projects move forward in a way that satisfies the needs of internal clients. Additionally, these associate directors review all proofs and other images to ensure that they meet company standards and satisfy the expectations of clients.
Associate directors in creative services typically hold a bachelor’s degree in a field such as digital art, graphic design, or another type of multimedia. They typically advance from positions with lower responsibility, often with titles such as craft artist, multimedia artist, animator, commercial designer, industrial designer, or exhibit designer. Alternately, individuals might advance to the role from a marketing background. Individuals with a marketing or business background are often preferred for further advancement to the position of director of creative services.
Associate directors often split time between office environments and studios, as they move between oversight and coordination duties. In addition to a background in a multimedia field and related education, companies often prefer candidates for these positions to have knowledge of marketing and multimedia trends, and (often) marketing experience. Communication skills, flexibility, and analytic skills are necessary to work in the role. Individuals must also have a deep knowledge of design techniques.
Associate Director, Creative Services Tasks
- Plan and direct the creative services marketing program.
- Direct and mentor the creative staff in effective and efficient use of resources.
- Manage outside promotional agencies, vendors, and inquiries.
- Assure services are in compliance with professional, company policy standards and brand execution requirements.
- Manage the selection, training, and development of design staff.