Associate Director, Sales and Marketing Salary

Associate Directors of Sales and Marketing receive generous compensation in the United States — earning an average of $99K per year, their standard salaries shoot well into the six-figure range. In the world of Associate Directors of Sales and Marketing, overall cash allowance can occasionally include more than $30K from bonuses and, in some exceptional cases, $15K from profit sharing, causing incomes to vary widely between $55K and $166K. Earnings for this group are mostly affected by geographic location, followed by career duration and the individual firm. The majority of Associate Directors of Sales and Marketing claim high levels of job satisfaction. Women make up the majority of Associate Directors of Sales and Marketing (63 percent) who completed the questionnaire. Most report receiving medical coverage from their employers and a large number collect dental insurance.

$58,417 - $148,964
$58K
$99K
$150K
MEDIAN: $99,344
10%
50%
90%

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$14.61 - $25.21
$18
MEDIAN: $18.25
50%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$58,417 - $148,964  
   
Bonus
$2,051 - $29,725  
Profit Sharing
$0.00 - $15,456  
Commission
$20,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$55,035 - $165,503  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 233
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30$60$90
Hourly Rate
$18.25  
   
Overtime
$20.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$2,051 - $29,725  
   
Commission
$20,000  
Profit Sharing
$0.00 - $15,456  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$55,035 - $165,503  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 8

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Associate Director, Sales and Marketing

The associate director of sales and marketing helps create plans to build their company's sales, as well as ensure its products and services are marketed appropriately. The associate director of sales and marketing coordinates sales teams to meet their organization's sales goals and maximize revenue by using industry best practices and emerging techniques. The associate director also helps create and develop new marketing strategies to raise awareness of products and services among new and existing customers.

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Associate Director, Sales and Marketing Tasks

  • Assist in the development and implementation of annual marketing and sales plans.
  • Oversee and coordinate research on product target markets, customer demographics, and activities of competitors.
  • Help direct marketing and advertising activities as well as customer, public, and industry relations.
  • Supervise teams of sales and marketing personnel, and hire, train, direct, and evaluate team managers.

Common Career Paths for Associate Director, Sales and Marketing


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Associate Directors of Sales and Marketing who transition into a Marketing VP role may receive large pay increases as the latter position pays an average $149K per year. Associate Directors of Sales and Marketing most frequently become Marketing Directors and Directors of Sales and Marketing even though median compensation is $24K lower and $15K lower, respectively.

Associate Director, Sales and Marketing Job Listings

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Popular Employer Salaries for Associate Director, Sales and Marketing


Salaries are easily beat at Verizon Wireless, where median pay comes to just $144K, the lowest in the field. What's more, with base pay starting at $95K and ending at $161K, range in salary is rather small.

Popular Skills for Associate Director, Sales and Marketing


Survey participants wield an impressively varied skill set on the job. Most notably, facility with Business Analysis, Online Marketing, and Marketing Management are correlated to pay that is significantly above average, leading to increases of 51 percent, 18 percent, and 11 percent, respectively. Those listing Project Management as a skill should be prepared for drastically lower pay. Customer Relationship Management and Social Media Marketing also typically command lower compensation. The majority of those who know Marketing Communications also know Marketing Management and Market Research.

Pay by Experience Level for Associate Director, Sales and Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Associate Directors of Sales and Marketing generally obtain higher compensation for more plentiful past experience. The average beginner in this position makes around $72K, but folks who have been around for five to 10 years see a markedly higher median salary of $103K. Associate Directors of Sales and Marketing see a median salary of $121K after reaching one to two decades on the job. People who have worked for more than 20 years report a median income of $128K, which is barely higher than the median for folks with 10 to 20 years of experience.

Pay Difference by Location

National Average: $104,028

Larger city markers indicate a job is popular in that location.

For Associate Directors of Sales and Marketing, working in the bustling city of East Hanover has its advantages, including an above-average pay rate. Associate Directors of Sales and Marketing can also look forward to large paychecks in cities like Princeton (+37 percent), San Francisco (+30 percent), Seattle (+20 percent), and Philadelphia (+17 percent). Minneapolis is home to the smallest salaries in the field, lagging the national average by 15 percent. Employers pay around 13 percent less in Washington and 9 percent less in Atlanta, below-median salaries for those in this field.

Related Job Salaries

Key Stats for Associate Director, Sales and Marketing

Gender

Female
63 %
Male
37 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 25 votes.
Less than 1 year
0%
1-4 years
17%
5-9 years
32%
10-19 years
41%
20 years or more
10%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Associate Director, Sales and Marketing Salaries

▲23%

▲17%

National Average
$104,000

▼1%

▼31%

Skills That Affect Associate Director, Sales and Marketing Salaries

Business Analysis
▲51%

Online Marketing
▲18%



▲7%




Operations Management
▲1%

National Average
$104,000

Sales
▼3%



Social Media Marketing
▼28%

Customer Relationship Management (CRM)
▼33%

Project Management
▼35%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 25 votes.

Gender

Female
63 %
Male
37 %

Years of Experience

Less than 1 year
0%
1-4 years
17%
5-9 years
32%
10-19 years
41%
20 years or more
10%

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 83%
vision benefits
Vision: 76%
dental benefits
None: 7%
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