Associate Director, Sales and Marketing Salary

Associate Directors of Sales and Marketing in the United States can expect to earn an average of $93K per year. Total cash compensation to Associate Directors of Sales and Marketing bottoms out near $47K and approaches $167K on the high end; the biggest paychecks include approximately $30K from bonuses and almost $41K from profit sharing. Location and tenure each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to almost all, and a large number earn dental coverage. Women Associate Directors of Sales and Marketing who took the survey just slightly outnumber men. Most Associate Directors of Sales and Marketing like their work and job satisfaction is high. This report is based on answers to PayScale's salary questionnaire.

$49,878 - $148,796
(Median)
$50K
$93K
$150K
MEDIAN: $93,019
10%
50%
90%

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$11.84 - $25.08
(Median)
$12
$15
$25
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$49,878 - $148,796  
   
Bonus
$1,350 - $29,931  
Profit Sharing
$986 - $40,547  
Commission
$0.00 - $20,426  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$46,688 - $166,705  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 376
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30$60$90
Hourly Rate
$11.84 - $25.08  
   
Hourly Tips
$7.50  
Overtime
$22.50  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$1,350 - $29,931  
   
Commission
$0.00 - $20,426  
Profit Sharing
$986 - $40,547  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$46,688 - $166,705  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 13
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Job Description for Associate Director, Sales and Marketing

The associate director of sales and marketing helps create plans to build their company's sales, as well as ensure its products and services are marketed appropriately. The associate director of sales and marketing coordinates sales teams to meet their organization's sales goals and maximize revenue by using industry best practices and emerging techniques. The associate director also helps create and develop new marketing strategies to raise awareness of products and services among new and existing customers.

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Associate Director, Sales and Marketing Tasks

  • Help direct marketing and advertising activities as well as customer, public, and industry relations.
  • Supervise teams of sales and marketing personnel, and hire, train, direct, and evaluate team managers.
  • Assist in the development and implementation of annual marketing and sales plans.
  • Oversee and coordinate research on product target markets, customer demographics, and activities of competitors.

Common Career Paths for Associate Director, Sales and Marketing


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Many Associate Directors of Sales and Marketing transition into upper-level roles like Marketing Director. However, Marketing Directors do report a slightly lower median income of $80K per year.

Associate Director, Sales and Marketing Job Listings

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Popular Skills for Associate Director, Sales and Marketing


Survey respondents exploit a significant toolbox of skills in their work. Most notably, facility with Business Analysis, Email Marketing, and Online Marketing are correlated to pay that is significantly above average, leading to increases of 62 percent, 29 percent, and 27 percent, respectively. Those listing Project Management as a skill should be prepared for drastically lower pay. Social Media Marketing and Microsoft Word also typically command lower compensation. Most people experienced in Marketing Communications also know Marketing Management and Market Research.

Pay by Experience Level for Associate Director, Sales and Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Associate Directors of Sales and Marketing with a lot of experience tend to enjoy higher earnings. Those in the early stages of their career can expect to make around $68K; however, individuals with five to 10 years of experience bring in $97K on average — a distinctly larger sum. Experienced professionals — those with 10 to 20 years in the field — see salaries in the six-figure territory, securing around $117K on average. People who have worked for more than 20 years report a median income of $122K, which is barely higher than the median for folks with 10 to 20 years of experience.

Pay Difference by Location

National Average: $96,726

Larger city markers indicate a job is popular in that location.

For Associate Directors of Sales and Marketing, East Hanover provides a pay rate that is 62 percent greater than the national average. Associate Directors of Sales and Marketing will also find cushy salaries in Princeton (+47 percent), Seattle (+24 percent), San Francisco (+19 percent), and Boston (+11 percent). Trailing the national average by 20 percent, Washington is the market with the smallest paychecks. Employers pay around 13 percent less in Chicago and 9 percent less in Minneapolis, below-median salaries for those in this field.

Related Job Salaries

United States (change)

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Experience Affects Associate Director, Sales and Marketing Salaries

Late-Career
up arrow 26%



National Average
$97,000


Skills That Affect Associate Director, Sales and Marketing Salaries

Business Analysis
up arrow 62%

Email Marketing
up arrow 29%

Online Marketing
up arrow 27%

Operations Management
up arrow 9%


Strategic Marketing
up arrow 3%

National Average
$97,000

Data Analysis
up arrow 1%

Market Research
up arrow 4%






Social Media Marketing
up arrow 23%

Project Management
up arrow 30%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 52 votes.

Gender

Female
54 %
Male
46 %

Years of Experience

Less than 1 year
1%
1-4 years
19%
5-9 years
32%
10-19 years
39%
20 years or more
8%

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 82%
medical benefits
Vision: 71%
dental benefits
None: 7%
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