Associate Director, Sales and Marketing Salary

For Associate Directors of Sales and Marketing, yearly average wages total $88K annually. In the world of Associate Directors of Sales and Marketing, overall income ranges from $45K near the bottom to $162K at the top; this can include more than $30K from bonuses and more than $20K from profit sharing in exceptional cases. Residence is the biggest factor affecting pay for this group, followed by career length. Medical benefits are awarded to most, and a large number earn dental coverage. The majority of workers are highly satisfied with their job. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 56 percent. The figures in this rundown are based on the results of PayScale's salary questionnaire.

$46,269 - $143,541
(Median)
$46K
$88K
$140K
MEDIAN: $88,272
10%
50%
90%

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$11.81 - $25.17
(Median)
$12
$15
$25
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$46,269 - $143,541  
   
Bonus
$964 - $29,725  
Profit Sharing
$979 - $20,426  
Commission
$0.00 - $35,235  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,476 - $161,713  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 353
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30$60$90
Hourly Rate
$11.81 - $25.17  
   
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$964 - $29,725  
   
Commission
$0.00 - $35,235  
Profit Sharing
$979 - $20,426  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,476 - $161,713  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 12
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Job Description for Associate Director, Sales and Marketing

The associate director of sales and marketing helps create plans to build their company's sales, as well as ensure its products and services are marketed appropriately. The associate director of sales and marketing coordinates sales teams to meet their organization's sales goals and maximize revenue by using industry best practices and emerging techniques. The associate director also helps create and develop new marketing strategies to raise awareness of products and services among new and existing customers.

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Associate Director, Sales and Marketing Tasks

  • Help direct marketing and advertising activities as well as customer, public, and industry relations.
  • Supervise teams of sales and marketing personnel, and hire, train, direct, and evaluate team managers.
  • Assist in the development and implementation of annual marketing and sales plans.
  • Oversee and coordinate research on product target markets, customer demographics, and activities of competitors.

Common Career Paths for Associate Director, Sales and Marketing


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Many Associate Directors of Sales and Marketing move into Marketing Director roles. Marketing Directors seem to make a little less than Associate Directors of Sales and Marketing as their salaries average out to $79K a year.

Associate Director, Sales and Marketing Job Listings

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Popular Skills for Associate Director, Sales and Marketing


Associate Directors of Sales and Marketing report using a deep pool of skills on the job. Most notably, facility with Business Analysis, Sales Management, and Online Marketing are correlated to pay that is significantly above average, leading to increases of 69 percent, 61 percent, and 37 percent, respectively. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Microsoft Excel and Microsoft Word also typically command lower compensation. It is often found that people who know Marketing Communications are also skilled in Marketing Management and Market Research.

Pay by Experience Level for Associate Director, Sales and Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Workers in their first five years can expect to earn $62K, but people who have been around for five to 10 years earn a noticeably bigger sum of $92K. Between 10 and 20 years, pay surpasses six figures; at this stage, the average professional scores around $114K. Associate Directors of Sales and Marketing who claim more than two decades of experience actually make somewhat smaller average paychecks of $101K.

Pay Difference by Location


For Associate Directors of Sales and Marketing, busy East Hanover offers a higher-than-average pay rate, 69 percent above the national average. Associate Directors of Sales and Marketing can also look forward to large paychecks in cities like Princeton (+56 percent), San Francisco (+24 percent), Boston (+16 percent), and New York (+13 percent). Associate Directors of Sales and Marketing in Los Angeles earn salaries far below the national average by 23 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Below-median salaries also turn up in Minneapolis and Washington (15 percent lower and 13 percent lower, respectively).

Related Job Salaries

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Experience Affects Associate Director, Sales and Marketing Salaries


Late-Career
up arrow 9%

National Average
$93,000



Skills That Affect Associate Director, Sales and Marketing Salaries

Business Analysis
up arrow 69%

Sales Management
up arrow 61%

Online Marketing
up arrow 37%

Email Marketing
up arrow 35%


Marketing Management
up arrow 3%

National Average
$93,000

Market Research
up arrow 1%



Social Media Marketing
up arrow 16%

Microsoft Word
up arrow 20%

Microsoft Excel
up arrow 21%

Microsoft Office
up arrow 23%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 64 votes.

Gender

Female
56 %
Male
44 %

Years of Experience

Less than 1 year
2%
1-4 years
18%
5-9 years
33%
10-19 years
40%
20 years or more
8%

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 83%
vision benefits Vision: 69% employee benefits None: 8%
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