Associate Director, Sales and Marketing Salary

Median pay for Associate Directors of Sales and Marketing in the United States is around $89K per year. With some bonuses approaching $29K and certain profit sharing proceeds approaching $20K, overall incomes of Associate Directors of Sales and Marketing spread between $45K and $161K depending on individual performance. Geographic location and years of experience each impact pay for this group, with the former having the largest influence. Women make up a slight majority of Associate Directors of Sales and Marketing (56 percent) survey respondents. The majority of workers are highly satisfied with their job. A large number enjoy medical while most get dental coverage. Vision coverage is also available to more than half. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.

$46,476 - $143,219
(Median)
$46K
$89K
$140K
MEDIAN: $89,004
10%
50%
90%

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$11.84 - $25.08
(Median)
$12
$15
$25
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$46,476 - $143,219  
   
Bonus
$967 - $29,468  
Profit Sharing
$979 - $20,426  
Commission
$0.00 - $35,235  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,369 - $161,291  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 358
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30$60$90
Hourly Rate
$11.84 - $25.08  
   
Overtime
$6.00 - $37.00  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$967 - $29,468  
   
Commission
$0.00 - $35,235  
Profit Sharing
$979 - $20,426  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,369 - $161,291  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 13
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Job Description for Associate Director, Sales and Marketing

The associate director of sales and marketing helps create plans to build their company's sales, as well as ensure its products and services are marketed appropriately. The associate director of sales and marketing coordinates sales teams to meet their organization's sales goals and maximize revenue by using industry best practices and emerging techniques. The associate director also helps create and develop new marketing strategies to raise awareness of products and services among new and existing customers.

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Associate Director, Sales and Marketing Tasks

  • Help direct marketing and advertising activities as well as customer, public, and industry relations.
  • Supervise teams of sales and marketing personnel, and hire, train, direct, and evaluate team managers.
  • Assist in the development and implementation of annual marketing and sales plans.
  • Oversee and coordinate research on product target markets, customer demographics, and activities of competitors.

Common Career Paths for Associate Director, Sales and Marketing


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Many Associate Directors of Sales and Marketing move into Marketing Director roles. Marketing Directors seem to make a little less than Associate Directors of Sales and Marketing as their salaries average out to $79K a year.

Associate Director, Sales and Marketing Job Listings

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Popular Skills for Associate Director, Sales and Marketing


Survey results imply that Associate Directors of Sales and Marketing deploy a substantial tool kit of skills at work. Most notably, facility with Business Analysis, Sales Management, and Online Marketing are correlated to pay that is significantly above average, leading to increases of 69 percent, 61 percent, and 37 percent, respectively. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Microsoft Excel and Microsoft Word also typically command lower compensation. Those familiar with Marketing Communications also tend to know Marketing Management and Market Research.

Pay by Experience Level for Associate Director, Sales and Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Relatively untried employees who have less than five years' experience make $63K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $92K. Professionals who claim 10 to 20 years of experience can secure some pretty cushy paychecks; the median for this group is a six-figure $115K. Associate Directors of Sales and Marketing who claim more than two decades of experience actually make somewhat smaller average paychecks of $101K.

Pay Difference by Location


For those looking to make money, Associate Directors of Sales and Marketing in East Hanover enjoy an exceptional pay rate, 69 percent above the national average. Associate Directors of Sales and Marketing will also find cushy salaries in Princeton (+56 percent), San Francisco (+24 percent), Boston (+14 percent), and New York (+12 percent). Associate Directors of Sales and Marketing in Los Angeles take home the lowest salaries, earning a whopping 23 percent less than the national average. Minneapolis and Washington are a couple other places where companies are known to pay below the median — salaries are 15 percent lower and 13 percent lower, respectively.

Related Job Salaries

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Experience Affects Associate Director, Sales and Marketing Salaries


Late-Career
up arrow 9%

National Average
$93,000



Skills That Affect Associate Director, Sales and Marketing Salaries

Business Analysis
up arrow 69%

Sales Management
up arrow 61%

Online Marketing
up arrow 37%

Email Marketing
up arrow 35%


Marketing Management
up arrow 3%

National Average
$93,000

Market Research
up arrow 2%



Social Media Marketing
up arrow 16%

Microsoft Excel
up arrow 20%

Microsoft Word
up arrow 20%

Microsoft Office
up arrow 22%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 63 votes.

Gender

Female
56 %
Male
44 %

Years of Experience

Less than 1 year
2%
1-4 years
18%
5-9 years
33%
10-19 years
40%
20 years or more
8%

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 83%
vision benefits Vision: 70% employee benefits None: 8%
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