Associate Director, Sales and Marketing Salary
Compensation for Associate Directors of Sales and Marketing in the United States is generous, with average pay surpassing six figures annually ($100K). Overall cash earnings for Associate Directors of Sales and Marketing stretch from $55K on the lower end to $167K near the top, and the heftiest packages can encompass around $29K from bonuses and $15K from profit sharing. This group's pay is mainly influenced by residence, followed by career length and the particular employer. Women make up the majority of Associate Directors of Sales and Marketing (61 percent) who completed the questionnaire. Work is enjoyable for Associate Directors of Sales and Marketing, who typically claim high levels of job satisfaction. Medical benefits are awarded to almost all, and a large number earn dental coverage. The figures in this rundown are based on the results of PayScale's salary questionnaire.
|Salary||$58,996 - $149,847|
|Bonus||$2,466 - $29,301|
|Profit Sharing||$0.00 - $15,319|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$55,497 - $166,733|
|Bonus||$2,466 - $29,301|
|Profit Sharing||$0.00 - $15,319|
|Total Pay (||$55,497 - $166,733|
Job Description for Associate Director, Sales and Marketing
The associate director of sales and marketing helps create plans to build their company's sales, as well as ensure its products and services are marketed appropriately. The associate director of sales and marketing coordinates sales teams to meet their organization's sales goals and maximize revenue by using industry best practices and emerging techniques. The associate director also helps create and develop new marketing strategies to raise awareness of products and services among new and existing customers.Read More...
Since the associate director of sales and marketing plays several roles, they must be able to multitask and coordinate multiple teams at the same time; they must also possess strong time management skills to meet organizational deadlines. The associate director of sales and marketing must be able to communicate effectively and have creativity to identify sales trends and build marketing campaigns. They should also know how to evaluate ongoing sales and marketing programs, as well as be able to revise those programs when necessary. These directors usually work full time in an office setting and answer to a principal director of sales and marketing. Overtime may be required as deadline approach, and travel may be necessary.
Employers typically prefer applicants to possess at least a bachelor's degree in a relevant field such as business management, with an emphasis on marketing. Additionally, the applicant typically must have at least four to seven years of experience in sales and/or marketing. Experience in the company's industry is frequently preferred.
Associate Director, Sales and Marketing Tasks
- Assist in the development and implementation of annual marketing and sales plans.
- Oversee and coordinate research on product target markets, customer demographics, and activities of competitors.
- Help direct marketing and advertising activities as well as customer, public, and industry relations.
- Supervise teams of sales and marketing personnel, and hire, train, direct, and evaluate team managers.
Common Career Paths for Associate Director, Sales and Marketing
Associate Director, Sales and Marketing Job Listings
Popular Employer Salaries for Associate Director, Sales and Marketing
The lowest salaries can be found at Verizon Wireless — median pay is $144K — and there is little variation in compensation, with paychecks starting at $95K and only reaching $161K.
Popular Skills for Associate Director, Sales and Marketing
Survey respondents exploit a significant toolbox of skills in their work. Most notably, facility with Business Analysis, Online Marketing, and Marketing Management are correlated to pay that is significantly above average, leading to increases of 46 percent, 15 percent, and 7 percent, respectively. Those listing Project Management as a skill should be prepared for drastically lower pay. Customer Relationship Management and Social Media Marketing also typically command lower compensation. For most people, competency in Marketing Communications indicates knowledge of Marketing Management and Market Research.
Pay by Experience Level for Associate Director, Sales and Marketing
Median of all compensation (including tips, bonus, and overtime) by years of experience.
For many Associate Directors of Sales and Marketing, experience and pay levels seem to be correlated; more years in the business generally lead to more money. In this occupation, salaries for the relatively untested average out to $72K, but folks in the five-to-10 year range enjoy a much heftier median of $102K. After working for 10 to 20 years, Associate Directors of Sales and Marketing make a median salary of $123K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $141K.
Pay Difference by Location
For Associate Directors of Sales and Marketing, busy East Hanover offers a higher-than-average pay rate, 46 percent above the national average. Associate Directors of Sales and Marketing will also find cushy salaries in Princeton (+33 percent), San Francisco (+26 percent), Seattle (+16 percent), and Chicago (+14 percent). Place of residence plays a huge part in an Associate Director of Sales and Marketing's salary, with Washington Associate Directors of Sales and Marketing earning salaries that are 28 percent less than the national average. Two other places where employers offer below-median salaries are Minneapolis (18 percent less) and Atlanta (12 percent less).
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Key Stats for Associate Director, Sales and Marketing
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based on 25 votes.