Associate Director, Sales and Marketing Salary

Average pay for an Associate Director of Sales and Marketing in the United States is considerable, rounding six figures at $101K per year. The range in cash compensation to Associate Directors of Sales and Marketing ($56K to $171K) includes potential earnings of $30K each from bonuses and profit sharing in exceptional cases. Compensation for this group is mainly affected by geographic location, but career length and the particular employer are influential factors as well. The majority of Associate Directors of Sales and Marketing claim high levels of job satisfaction. Nearly all report receiving medical coverage from their employers and most collect dental insurance. More than half of Associate Directors of Sales and Marketing (64 percent) survey participants are women. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$58,852 - $150,625
$59K
$100K
$150K
MEDIAN: $100,795
10%
50%
90%

Add this chart to your site: 640px    300px

$14.61 - $25.21
$18
MEDIAN: $18.25
50%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$58,852 - $150,625  
   
Bonus
$1,750 - $30,248  
Profit Sharing
$0.00 - $29,087  
Commission
$17,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$55,626 - $170,804  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 232
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30$60$90
Hourly Rate
$18.25  
   
Overtime
$20.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$1,750 - $30,248  
   
Commission
$17,500  
Profit Sharing
$0.00 - $29,087  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$55,626 - $170,804  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 8

Find Out Exactly What You Should Be Paid

United States (change)

Employers: Start Here »

Job Description for Associate Director, Sales and Marketing

The associate director of sales and marketing helps create plans to build their company's sales, as well as ensure its products and services are marketed appropriately. The associate director of sales and marketing coordinates sales teams to meet their organization's sales goals and maximize revenue by using industry best practices and emerging techniques. The associate director also helps create and develop new marketing strategies to raise awareness of products and services among new and existing customers.

Read More...

Associate Director, Sales and Marketing Tasks

  • Assist in the development and implementation of annual marketing and sales plans.
  • Oversee and coordinate research on product target markets, customer demographics, and activities of competitors.
  • Help direct marketing and advertising activities as well as customer, public, and industry relations.
  • Supervise teams of sales and marketing personnel, and hire, train, direct, and evaluate team managers.

Common Career Paths for Associate Director, Sales and Marketing


Add this chart to your site:   640px 640px    300px 300px


Associate Directors of Sales and Marketing may progress into high-paying roles like Marketing VP, where median compensation is $149K annually. Many Associate Directors of Sales and Marketing advance into roles as Marketing Directors or Directors of Sales and Marketing, but the median salaries are $26K lower and $18K lower, respectively.

Associate Director, Sales and Marketing Job Listings

Search for more jobs:

Popular Employer Salaries for Associate Director, Sales and Marketing


Verizon Wireless offers the lowest pay in the field with a median salary of just $144K. There's also little variation in pay at the company, with pay ranging from $95K to $161K.

Popular Skills for Associate Director, Sales and Marketing


Survey results imply that Associate Directors of Sales and Marketing deploy a substantial tool kit of skills at work. Most notably, facility with Business Analysis, Online Marketing, and Marketing Management are correlated to pay that is significantly above average, leading to increases of 48 percent, 16 percent, and 9 percent, respectively. Those listing Project Management as a skill should be prepared for drastically lower pay. Customer Relationship Management and Social Media Marketing also typically command lower compensation. Those educated in Marketing Communications tend to be well versed in Marketing Management and Market Research.

Pay by Experience Level for Associate Director, Sales and Marketing

Pay by Experience for an Associate Director, Sales and Marketing has a positive trend. An entry-level Associate Director, Sales and Marketing with less than 5 years of experience can expect to earn an average total compensation of $72,000 based on 61 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. An Associate Director, Sales and Marketing with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $103,000 based on 112 salaries. An experienced Associate Director, Sales and Marketing which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $121,000 based on 108 salaries. An Associate Director, Sales and Marketing with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $128,000 based on 25 salaries.

Pay Difference by Location

National Average: $106,204

Larger city markers indicate a job is popular in that location.

For Associate Directors of Sales and Marketing, East Hanover provides a pay rate that is 47 percent greater than the national average. Associate Directors of Sales and Marketing can also look forward to large paychecks in cities like Princeton (+34 percent), San Francisco (+27 percent), Seattle (+17 percent), and Philadelphia (+15 percent). With compensation 17 percent below the national average, Minneapolis is not known for hefty paychecks and actually represents the lowest-paying market. Workers in Washington and Atlanta earn salaries that trail the national average for those in this profession (15 percent less and 11 percent less, respectively).

Related Job Salaries

Key Stats for Associate Director, Sales and Marketing

Gender

Female
64 %
Male
36 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 27 votes.
Less than 1 year
0%
1-4 years
16%
5-9 years
32%
10-19 years
43%
20 years or more
10%
ADVERTISEMENT
Location:
Years in Fields/Career:
United States (change)

Experience Affects Associate Director, Sales and Marketing Salaries

▲21%

▲14%

National Average
$106,000

▼3%

▼32%

Skills That Affect Associate Director, Sales and Marketing Salaries

Business Analysis
▲48%

Online Marketing
▲16%



▲5%



National Average
$106,000


Operations Management
▼1%

Sales
▼5%



Social Media Marketing
▼30%

Customer Relationship Management (CRM)
▼34%

Project Management
▼36%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 27 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
0%
1-4 years
16%
5-9 years
32%
10-19 years
43%
20 years or more
10%

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 85%
vision benefits
Vision: 78%
no benefits
None: 7%
ADVERTISEMENT