Associate Director, Sales and Marketing Salary

Wages for Associate Directors of Sales and Marketing in the United States are generous, with average pay above six figures ($102K) per year. With some bonuses and profit sharing proceeds approaching $30K each, total incomes of Associate Directors of Sales and Marketing generally range from $62K to $173K depending on individual performance. This group's pay is mainly influenced by geographic location, followed by experience level and the specific company. The majority of workers are highly satisfied with their job. Medical benefits are awarded to nearly all, and most earn dental coverage. Women account for the majority of Associate Directors of Sales and Marketing who responded to the questionnaire — 63 percent to be exact. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.

$60,503 - $150,630
$61K
$100K
$150K
MEDIAN: $102,279
10%
50%
90%

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$0$173K
Salary $60,503 - $150,630
Bonus $1,250 - $30,248
Profit Sharing $0.00 - $29,087
Commission $27,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$61,651 - $173,124
  • Country: United States
  • Currency: USD
  • Updated: 25 Jul 2017
  • Individuals Reporting: 238

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Associate Director, Sales and Marketing

The associate director of sales and marketing helps create plans to build their company's sales, as well as ensure its products and services are marketed appropriately. The associate director of sales and marketing coordinates sales teams to meet their organization's sales goals and maximize revenue by using industry best practices and emerging techniques. The associate director also helps create and develop new marketing strategies to raise awareness of products and services among new and existing customers.

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Associate Director, Sales and Marketing Tasks

  • Assist in the development and implementation of annual marketing and sales plans.
  • Oversee and coordinate research on product target markets, customer demographics, and activities of competitors.
  • Help direct marketing and advertising activities as well as customer, public, and industry relations.
  • Supervise teams of sales and marketing personnel, and hire, train, direct, and evaluate team managers.

Common Career Paths for Associate Director, Sales and Marketing


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At the upper end, Associate Directors of Sales and Marketing who move into a Marketing VP role can end up with a hefty increase in pay. The average income for Marketing VPs is a much higher $149K per year. Associate Directors of Sales and Marketing most often move into Marketing Director or Director of Sales and Marketing roles. However, the former pays $28K less on average, and the latter pays $20K less.

Associate Director, Sales and Marketing Job Listings

Popular Employer Salaries for Associate Director, Sales and Marketing


Pay for Associate Directors of Sales and Marketing is the lowest at Verizon Wireless, which has a median salary of $144K. In addition, there's little room to grow there, with salaries maxing out at $161K.

Popular Skills for Associate Director, Sales and Marketing


Survey results imply that Associate Directors of Sales and Marketing deploy a deep pool of skills on the job. Most notably, facility with Business Analysis, Online Marketing, and Marketing Management are correlated to pay that is significantly above average, leading to increases of 45 percent, 13 percent, and 7 percent, respectively. Those listing Project Management as a skill should be prepared for drastically lower pay. Customer Relationship Management and Social Media Marketing also typically command lower compensation. Those educated in Marketing Communications tend to be well versed in Marketing Management and Market Research.

Pay by Experience Level for Associate Director, Sales and Marketing

Pay by Experience for an Associate Director, Sales and Marketing has a positive trend. An entry-level Associate Director, Sales and Marketing with less than 5 years of experience can expect to earn an average total compensation of $72,000 based on 61 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. An Associate Director, Sales and Marketing with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $103,000 based on 112 salaries. An experienced Associate Director, Sales and Marketing which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $121,000 based on 108 salaries. An Associate Director, Sales and Marketing with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $128,000 based on 25 salaries.

Pay Difference by Location

National Average: $108,526

Larger city markers indicate a job is popular in that location.

For Associate Directors of Sales and Marketing, working in the bustling city of East Hanover has its advantages, including an above-average pay rate. Associate Directors of Sales and Marketing can also look forward to large paychecks in cities like Princeton (+31 percent), San Francisco (+25 percent), Seattle (+15 percent), and Philadelphia (+12 percent). Falling short of the national average by 19 percent, the area with the worst salaries is Minneapolis. Washington and Atlanta are a couple other places where companies are known to pay below the median — salaries are 17 percent lower and 13 percent lower, respectively.

Related Job Salaries

Key Stats for Associate Director, Sales and Marketing

Gender

Female
63 %
Male
37 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 27 votes.
Less than 1 year
0%
1-4 years
14%
5-9 years
32%
10-19 years
43%
20 years or more
10%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Associate Director, Sales and Marketing Salaries

▲18%

▲12%

National Average
$109,000

▼5%

▼34%

Skills That Affect Associate Director, Sales and Marketing Salaries

Business Analysis
▲45%

Online Marketing
▲13%



▲3%



National Average
$109,000

Operations Management
▼3%


Sales
▼7%



Social Media Marketing
▼31%

Customer Relationship Management (CRM)
▼35%

Project Management
▼38%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 27 votes.

Gender

Female
63 %
Male
37 %

Years of Experience

Less than 1 year
0%
1-4 years
14%
5-9 years
32%
10-19 years
43%
20 years or more
10%

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 85%
vision benefits
Vision: 77%
no benefits
None: 7%
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