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Associate Director, Creative Services Jobs
On-the-Job Experience Is Best, But Books Can Give You a Leg Up
Associate Director, Creative Services - (City withheld for privacy), Illinois, United States
I owe most of my creative copywriting skills to some of the most well-grounded mentors in the field of advertising. Not just writers -- but account executives, marketing, research and media mavens at Leo Burnett, BBDO and Campbell-Mithun.
But for the last 20 years or so, I have been a firm believer in "The Copywriter's Handbook," by Bruce Bendinger.
No matter how well you command the creative and presentation skills essential to serving your advertising clients, having the latest edition of Be...
Posted in Good Books on 29 Jan 2009
