Associate Marketing Manager Salary
Job Description for Associate Marketing Manager
An associate marketing manager develops marketing initiatives and works on existing proposals generated by a company’s marketing department. These professionals compile ideas generated by the marketing department, determining which are feasible and how they could be executed. This includes forecasting costs, developing the steps needed to execute campaigns, and implementing changes approved by their supervisors. The associate marketing manager must work within their department's budget for all activities.Read More...
The associate manager also helps to assess the effectiveness of existing marketing campaigns, and they determine ways to increase their efficacy. The manager may be required to suggest the termination of existing campaigns. While not specifically a marketing analyst, the associate manager may work with a market research department data to help determine the future of existing projects. In all of their work, the associate marketing manager generates reports and status updates for marketing department supervisors and management. The associate marketing manager may also perform supervisory duties, especially when the marketing manager is out of the office or unavailable.
A bachelor’s degree in marketing or a related discipline is typically required for this position, as is experience in lower-level marketing positions. The associate marketing manager typically works in an office environment during regular business hours and is supervised by a marketing department head or manager.
Associate Marketing Manager Tasks
- Create and implement marketing strategies and campaigns to strengthen brands and drive sales.
- Forecast, develop and manage budgets for campaigns and promotions.
- Create and manage relationships with clients and partner groups.
- Research market trends and adapt strategies to leverage that information.
Common Career Paths for Associate Marketing Manager
Associate Marketing Managers sometimes assume positions such as Senior Marketing Managers. That role pays $102K per year on average. A Marketing Manager role is the most common promotion for Associate Marketing Managers moving up the ladder. Pay for this role tends to be $61K per year. Another typical, albeit less common, transition for Associate Marketing Managers is a Marketing Director position, where earnings are usually $80K.
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Popular Skills for Associate Marketing Manager
Associate Marketing Managers seem to exploit a large range of skills on the job. Most notably, skills in Strategic Marketing, Product Marketing, Data Analysis, and Project Management are correlated to pay that is above average. Skills that pay less than market rate include Social Media Optimization, Web Marketing, and Event Management. The majority of those who know Marketing Management also know Project Management and Marketing Communications.
Pay Difference by Location
For those looking to make money, Associate Marketing Managers in Mountain View enjoy an exceptional pay rate, 38 percent above the national average. Associate Marketing Managers can also look forward to large paychecks in cities like Irvine (+36 percent), Minneapolis (+27 percent), San Francisco (+13 percent), and San Diego (+7 percent). Associate Marketing Managers in Milwaukee, Cleveland, and Columbus — the lowest-paid cities for Associate Marketing Managers in the Midwest and the United States — deal with compensation below the national average. Employers in Cleveland and Columbus also lean toward paying below-median salaries (33 percent lower and 8 percent lower, respectively).
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