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Associate Marketing Manager Salary

Associate Marketing Managers in the United States pull down an average of $58K annually. Incomes of Associate Marketing Managers vary widely depending on performance components; bonuses and profit sharing that can occasionally exceed $10K cause paychecks to spread between $40K on the low end and $89K on the high end. Residence is the biggest factor affecting pay for this group, followed by career length. Job satisfaction is high and work is enjoyable for most Associate Marketing Managers. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a strong majority. Most Associate Marketing Managers survey respondents are women (73 percent). Respondents to the PayScale salary survey provided the data for this report.
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$40,041 - $84,313
(Median)
$40K
$58K
$84K
MEDIAN: $58,042
10%
50%
90%

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$9.86 - $31.79
(Median)
$9
$20
$32
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Salary
$40,041 - $84,313  
   
Bonus
$0.00 - $9,898  
Profit Sharing
$968 - $9,933  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,340 - $89,140  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 545
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$9.86 - $31.79  
   
Overtime
$12.50 - $31.30  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $9,898  
   
Profit Sharing
$968 - $9,933  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,340 - $89,140  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 10

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Job Description for Associate Marketing Manager

An associate marketing manager develops marketing initiatives and works on existing proposals generated by a company’s marketing department. These professionals compile ideas generated by the marketing department, determining which are feasible and how they could be executed. This includes forecasting costs, developing the steps needed to execute campaigns, and implementing changes approved by their supervisors. The associate marketing manager must work within their department's budget for all activities.

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Associate Marketing Manager Tasks

  • Create and manage relationships with clients and partner groups.
  • Research market trends and adapt strategies to leverage that information.
  • Create and implement marketing strategies and campaigns to strengthen brands and drive sales.
  • Forecast, develop and manage budgets for campaigns and promotions.

Common Career Paths for Associate Marketing Manager


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As Associate Marketing Managers transition into upper-level roles such as Senior Marketing Manager, they may see a strong upturn in salary. Senior Marketing Managers earn $103K on average per year.

Associate Marketing Manager Job Listings

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Popular Skills for Associate Marketing Manager


Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Strategic Marketing, Marketing Management, Product Marketing, and Project Management are correlated to pay that is above average. Skills that pay less than market rate include Event Management, Online Marketing, and Social Media Marketing. Most people skilled in Project Management are similarly competent in Marketing Management and Marketing Communications.

Pay Difference by Location


For Associate Marketing Managers, working in the bustling city of Minneapolis has its advantages, including an above-average pay rate. Associate Marketing Managers can also look forward to large paychecks in cities like Los Angeles (+21 percent), San Francisco (+16 percent), Atlanta (+8 percent), and Chicago (+6 percent). Compared to the national average, Dayton Associate Marketing Managers have considerably lower salaries, 29 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. Workers in Cleveland and Seattle earn salaries that trail the national average for those in this profession (27 percent less and 12 percent less, respectively).

Related Job Salaries

United States (change)

Experience Affects Associate Marketing Manager Salaries



National Average
$60,000


Skills That Affect Associate Marketing Manager Salaries

Strategic Marketing
up arrow 4%

Marketing Management
up arrow 3%

Product Marketing
up arrow 3%

National Average
$60,000

Project Management
up arrow 3%


Email Marketing
up arrow 6%

Social Media Marketing
up arrow 9%

Online Marketing
up arrow 11%

Event Management
up arrow 15%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 99 votes.

Gender

Female
73 %
Male
27 %

Years of Experience

Less than 1 year
3%
1-4 years
57%
5-9 years
31%
10-19 years
9%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 94% dental benefits Dental: 86%
vision benefits Vision: 71% employee benefits None: 4%