Associate Marketing Manager Salary

The average Associate Marketing Manager in the United States earns approximately $59K annually. Cash earnings of Associate Marketing Managers can occasionally include $10K each in bonuses and profit sharing proceeds; this strong performance component causes pay grades to stretch from approximately $41K to almost $89K. Geographic location is the biggest factor affecting pay for this group, followed by tenure. Men are in the minority of survey respondents, with female Associate Marketing Managers making up 74 percent. Most Associate Marketing Managers report high levels of job satisfaction. Medical benefits are awarded to nearly all, and most earn dental coverage. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
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$40,366 - $83,358
(Median)
$40K
$59K
$83K
MEDIAN: $59,039
10%
50%
90%

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$9.86 - $31.79
(Median)
$9
$20
$32
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Salary
$40,366 - $83,358  
   
Bonus
$-0.46 - $9,828  
Profit Sharing
$971 - $10,161  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,687 - $88,603  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 614
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$9.86 - $31.79  
   
Overtime
$-0.49 - $31.59  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$-0.46 - $9,828  
   
Profit Sharing
$971 - $10,161  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,687 - $88,603  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 10
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Job Description for Associate Marketing Manager

An associate marketing manager develops marketing initiatives and works on existing proposals generated by a company’s marketing department. These professionals compile ideas generated by the marketing department, determining which are feasible and how they could be executed. This includes forecasting costs, developing the steps needed to execute campaigns, and implementing changes approved by their supervisors. The associate marketing manager must work within their department's budget for all activities.

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Associate Marketing Manager Tasks

  • Create and manage relationships with clients and partner groups.
  • Research market trends and adapt strategies to leverage that information.
  • Create and implement marketing strategies and campaigns to strengthen brands and drive sales.
  • Forecast, develop and manage budgets for campaigns and promotions.

Common Career Paths for Associate Marketing Manager


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At the upper end, Associate Marketing Managers who move into a Senior Marketing Manager role can end up with a hefty increase in pay. The average income for Senior Marketing Managers is a much higher $103K per year.

Associate Marketing Manager Job Listings

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Popular Skills for Associate Marketing Manager


Survey results show that Associate Marketing Managers use a fair number of skills. Most notably, skills in Online Marketing, Marketing Management, Strategic Marketing, and Product Marketing are correlated to pay that is above average. Skills that seem to negatively impact pay include Event Management, Marketing Communications, and Email Marketing. Skill sets containing Strategic Marketing also tend to include Project Management. Most people familiar with Marketing Management also know Marketing Communications and Project Management.

Pay Difference by Location


Surpassing the national average by 24 percent, Associate Marketing Managers in Minneapolis receive some of the highest pay in the country. Associate Marketing Managers can also look forward to large paychecks in cities like Los Angeles (+14 percent), San Francisco (+11 percent), Atlanta (+8 percent), and Chicago (+7 percent). Place of residence plays a huge part in an Associate Marketing Manager's salary, with Cleveland Associate Marketing Managers earning salaries that are 30 percent less than the national average. Employers pay around 30 percent less in Dayton and 20 percent less in Seattle, below-median salaries for those in this field.

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Experience Affects Associate Marketing Manager Salaries



National Average
$60,000


Skills That Affect Associate Marketing Manager Salaries

Online Marketing
up arrow 5%

Marketing Management
up arrow 2%

Strategic Marketing
up arrow 2%

Product Marketing
0%

National Average
$60,000


Social Media Marketing
up arrow 5%


Email Marketing
up arrow 6%

Event Management
up arrow 16%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 96 votes.

Gender

Female
74 %
Male
26 %

Years of Experience

Less than 1 year
3%
1-4 years
59%
5-9 years
29%
10-19 years
9%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 94% dental benefits Dental: 86%
vision benefits Vision: 69% employee benefits None: 4%
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