Associate Marketing Manager Salary
Job Description for Associate Marketing Manager
An associate marketing manager develops marketing initiatives and works on existing proposals generated by a company’s marketing department. These professionals compile ideas generated by the marketing department, determining which are feasible and how they could be executed. This includes forecasting costs, developing the steps needed to execute campaigns, and implementing changes approved by their supervisors. The associate marketing manager must work within their department's budget for all activities.Read More...
The associate manager also helps to assess the effectiveness of existing marketing campaigns, and they determine ways to increase their efficacy. The manager may be required to suggest the termination of existing campaigns. While not specifically a marketing analyst, the associate manager may work with a market research department data to help determine the future of existing projects. In all of their work, the associate marketing manager generates reports and status updates for marketing department supervisors and management. The associate marketing manager may also perform supervisory duties, especially when the marketing manager is out of the office or unavailable.
A bachelor’s degree in marketing or a related discipline is typically required for this position, as is experience in lower-level marketing positions. The associate marketing manager typically works in an office environment during regular business hours and is supervised by a marketing department head or manager.
Associate Marketing Manager Tasks
- Create and implement marketing strategies and campaigns to strengthen brands and drive sales.
- Forecast, develop and manage budgets for campaigns and promotions.
- Create and manage relationships with clients and partner groups.
- Research market trends and adapt strategies to leverage that information.
Common Career Paths for Associate Marketing Manager
Associate Marketing Managers do not often transition into Senior Marketing Manager roles. The role averages $102K per year. The most common promotion for Associate Marketing Managers is a Marketing Manager position, which usually brings in $60K a year. Another standard transition for Associate Marketing Managers seeking advancement is to assume a Marketing Director role, where pay is often $80K.
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Popular Skills for Associate Marketing Manager
Survey takers working as Associate Marketing Managers report using a large range of professional skills. Most notably, skills in Branding, Product Marketing, Strategic Marketing, and Market Research are correlated to pay that is above average. At the other end of the pay range are skills like Social Media Optimization, Web Marketing, and Event Management. Most people familiar with Marketing Management also know Project Management and Marketing Communications.
Pay Difference by Location
Surpassing the national average by 39 percent, Associate Marketing Managers in Mountain View receive some of the highest pay in the country. Associate Marketing Managers will also find cushy salaries in Irvine (+37 percent), San Diego (+18 percent), San Francisco (+11 percent), and Los Angeles (+7 percent). Midwestern cities Milwaukee, Cleveland, and Columbus are less-than-lucrative areas for Associate Marketing Managers, where pay is not only lower than the national average but also represents the three lowest-paid areas in the country. Employers pay around 32 percent less in Cleveland and 8 percent less in Columbus, below-median salaries for those in this field.