An associate marketing manager develops marketing initiatives and works on existing proposals generated by a company’s marketing department. These professionals compile ideas generated by the marketing department, determining which are feasible and how they could be executed. This includes forecasting costs, developing the steps needed to execute campaigns, and implementing changes approved by their supervisors. The associate marketing manager must work within their department's budget for all activities.
Associate Marketing Manager Tasks
Create and manage relationships with clients and partner groups.
Research market trends and adapt strategies to leverage that information.
Create and implement marketing strategies and campaigns to strengthen brands and drive sales.
Forecast, develop and manage budgets for campaigns and promotions.