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Associate Marketing Manager Salary

Associate Marketing Managers in the United States pull down an average of $58K per year. Incomes of Associate Marketing Managers vary widely depending on performance components; bonuses and profit sharing that can occasionally exceed $10K cause paychecks to spread between $41K on the low end and $90K on the high end. Geographic location and career length each impact pay for this group, with the former having the largest influence. Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to a fair number. Most Associate Marketing Managers survey respondents are women (72 percent). Most Associate Marketing Managers like their work and job satisfaction is high. The numbers in this rundown were provided by PayScale's salary survey participants.
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$40,298 - $85,077
(Median)
$40K
$58K
$85K
MEDIAN: $58,112
10%
50%
90%

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$9.86 - $31.79
(Median)
$9
$20
$32
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$31K$62K$93K
Salary
$40,298 - $85,077  
   
Bonus
$-0.46 - $9,932  
Profit Sharing
$970 - $10,101  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,613 - $90,163  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 565
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$9.86 - $31.79  
   
Overtime
$12.50 - $31.30  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$-0.46 - $9,932  
   
Profit Sharing
$970 - $10,101  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,613 - $90,163  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 10
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Job Description for Associate Marketing Manager

An associate marketing manager develops marketing initiatives and works on existing proposals generated by a company’s marketing department. These professionals compile ideas generated by the marketing department, determining which are feasible and how they could be executed. This includes forecasting costs, developing the steps needed to execute campaigns, and implementing changes approved by their supervisors. The associate marketing manager must work within their department's budget for all activities.

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Associate Marketing Manager Tasks

  • Create and manage relationships with clients and partner groups.
  • Research market trends and adapt strategies to leverage that information.
  • Create and implement marketing strategies and campaigns to strengthen brands and drive sales.
  • Forecast, develop and manage budgets for campaigns and promotions.

Common Career Paths for Associate Marketing Manager


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Associate Marketing Managers who transition into a Senior Marketing Manager role may receive large pay increases as the latter position pays an average $103K per year.

Associate Marketing Manager Job Listings

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Popular Skills for Associate Marketing Manager


Survey results imply that Associate Marketing Managers put a diverse skill set to use. Most notably, skills in Product Marketing, Marketing Management, Strategic Marketing, and Project Management are correlated to pay that is above average. Skills that seem to negatively impact pay include Event Management, Social Media Marketing, and Online Marketing. Most people skilled in Marketing Management are similarly competent in Marketing Communications and Project Management. It is often found that people who know Strategic Marketing are also skilled in Project Management.

Pay Difference by Location


Home to some of the best pay for Associate Marketing Managers, Minneapolis offers exceptional salaries, 30 percent above the national average. Associate Marketing Managers will also find cushy salaries in Los Angeles (+20 percent), San Francisco (+15 percent), Atlanta (+8 percent), and Chicago (+7 percent). Location is a huge contributor to overall pay, with Associate Marketing Managers in Cleveland earning a whopping 30 percent below the national average. A couple other locations with smaller-than-average paychecks include Dayton (29 percent lower) and Seattle (16 percent lower).

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Experience Affects Associate Marketing Manager Salaries



National Average
$60,000


Skills That Affect Associate Marketing Manager Salaries

Marketing Management
up arrow 3%

Product Marketing
up arrow 3%

Strategic Marketing
up arrow 2%

National Average
$60,000

Project Management
up arrow 4%


Email Marketing
up arrow 6%

Online Marketing
up arrow 6%

Social Media Marketing
up arrow 9%

Event Management
up arrow 16%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 96 votes.

Gender

Female
72 %
Male
28 %

Years of Experience

Less than 1 year
3%
1-4 years
58%
5-9 years
29%
10-19 years
9%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 94% dental benefits Dental: 86%
vision benefits Vision: 71% employee benefits None: 4%
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