Associate Marketing Manager Salary

Earnings for Associate Marketing Managers in the United States come in at around $60K annually on average. Total cash compensation to Associate Marketing Managers varies from $41K to $89K; higher pay grades include potential for bonuses and profit sharing as high as $10K each. Residence is the biggest factor affecting pay for this group, followed by career length. Men are in the minority of survey respondents, with female Associate Marketing Managers making up 75 percent. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a majority. Most Associate Marketing Managers like their work and job satisfaction is high. The data in this summary comes from the PayScale salary survey.
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$40,856 - $83,457
(Median)
$41K
$60K
$83K
MEDIAN: $59,900
10%
50%
90%

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$10.14 - $36.99
(Median)
$10
$22
$37
MEDIAN: $22.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Salary
$40,856 - $83,457  
   
Bonus
$249.17 - $9,854  
Profit Sharing
$972 - $10,193  
Commission
$6,104  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,367 - $88,771  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 744
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$10.14 - $36.99  
   
Overtime
$0.00 - $50.42  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$249.17 - $9,854  
   
Commission
$6,104  
Profit Sharing
$972 - $10,193  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,367 - $88,771  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 11
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Job Description for Associate Marketing Manager

An associate marketing manager develops marketing initiatives and works on existing proposals generated by a company’s marketing department. These professionals compile ideas generated by the marketing department, determining which are feasible and how they could be executed. This includes forecasting costs, developing the steps needed to execute campaigns, and implementing changes approved by their supervisors. The associate marketing manager must work within their department's budget for all activities.

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Associate Marketing Manager Tasks

  • Create and manage relationships with clients and partner groups.
  • Research market trends and adapt strategies to leverage that information.
  • Create and implement marketing strategies and campaigns to strengthen brands and drive sales.
  • Forecast, develop and manage budgets for campaigns and promotions.

Common Career Paths for Associate Marketing Manager


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Though some Associate Marketing Managers move into positions like Senior Marketing Manager (where the average salary is $102K), this progression is not the norm. As Associate Marketing Managers progress in their field, many go on to become Marketing Managers. In fact, this transition is more common than anything else, and median pay for the role is $60K. Another common career choice for Associate Marketing Managers is to move into a Marketing Director role — this promotion usually pays $80K.

Associate Marketing Manager Job Listings

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Popular Skills for Associate Marketing Manager


Survey respondents exploit a significant toolbox of skills in their work. Most notably, facility with Branding, Market Research, and Social Media Optimization are correlated to pay that is significantly above average, leading to increases of 38 percent, 12 percent, and 5 percent, respectively. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Event Management and Web Marketing also typically command lower compensation. Most people skilled in Marketing Management are similarly competent in Marketing Communications and Project Management. Most people familiar with Strategic Marketing also know Project Management.

Pay Difference by Location

National Average: $61,391

Larger city markers indicate a job is popular in that location.

Associate Marketing Managers will find that Irvine offers an impressive pay rate, one which exceeds the national average by 38 percent. Associate Marketing Managers can also look forward to large paychecks in cities like Minneapolis (+31 percent), Los Angeles (+21 percent), San Francisco (+10 percent), and Chicago (+7 percent). Location significantly influences compensation, with Milwaukee Associate Marketing Managers earning much less — 37 percent less — than the national average. Cleveland and Dayton are a couple other places where companies are known to pay below the median — salaries are 32 percent lower and 31 percent lower, respectively.

Associate Marketing Manager Reviews

What is it like working as an Associate Marketing Manager?

Associate Marketing Manager in Chicago:
"Insights Associate Manager."
Pros: We work in a fun environment for fun brands with really capable, driven and collaborative people. We have an excellent work-life balance.
Cons: Very slow moving, decisions are taken very slowly and require a lot of redundant alignment meetings.

Related Job Salaries

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Experience Affects Associate Marketing Manager Salaries



National Average
$61,000


Skills That Affect Associate Marketing Manager Salaries

Branding
up arrow 38%

Market Research
up arrow 12%

Social Media Optimization
up arrow 5%

Strategic Marketing
up arrow 3%

Online Marketing
up arrow 3%

Marketing Management
up arrow 2%

Product Marketing
up arrow 1%

Search Engine Marketing (SEM)
up arrow 1%

National Average
$61,000

Project Management
up arrow 1%

Social Media Marketing
up arrow 1%



Web Marketing
up arrow 5%


Graphic Design
up arrow 20%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 104 votes.

Gender

Female
75 %
Male
25 %

Years of Experience

Less than 1 year
3%
1-4 years
60%
5-9 years
29%
10-19 years
8%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 94%
dental benefits
Dental: 86%
medical benefits
Vision: 69%
dental benefits
None: 5%
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