The average Associate Marketing Manager in the United States can expect to rake in roughly $60K per year. Total cash compensation to Associate Marketing Managers ranges from $44K on the lower end to $87K on the higher end; the final number includes potential for approximately $10K each from bonuses and profit sharing in exceptional cases. The most important factor affecting compensation for this group is location, followed by the company and tenure. Most workers in this position report high levels of job satisfaction. Female Associate Marketing Managers make up most of the survey respondents at 71 percent. Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to a fair number. The numbers in this rundown were provided by PayScale's salary survey participants.
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$43,598 - $82,276
(Median)
$44K
$60K
$82K
MEDIAN: $60,400
10%
50%
90%

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$10.30 - $38.94
(Median)
$10
$27
$39
MEDIAN: $27.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$29K$58K$87K
Salary
$43,598 - $82,276  
   
Bonus
$982 - $9,911  
Profit Sharing
$102.13 - $10,161  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$43,941 - $86,985  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 498
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$10.30 - $38.94  
   
Overtime
$9.74 - $50.42  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$982 - $9,911  
   
Profit Sharing
$102.13 - $10,161  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$43,941 - $86,985  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 13
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Job Description for Associate Marketing Manager

An associate marketing manager develops marketing initiatives and works on existing proposals generated by a company’s marketing department. These professionals compile ideas generated by the marketing department, determining which are feasible and how they could be executed. This includes forecasting costs, developing the steps needed to execute campaigns, and implementing changes approved by their supervisors. The associate marketing manager must work within their department's budget for all activities.

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Associate Marketing Manager Tasks

  • Create and manage relationships with clients and partner groups.
  • Research market trends and adapt strategies to leverage that information.
  • Create and implement marketing strategies and campaigns to strengthen brands and drive sales.
  • Forecast, develop and manage budgets for campaigns and promotions.

Common Career Paths for Associate Marketing Manager


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Associate Marketing Managers do not often transition into Senior Marketing Manager roles. The role averages $102K per year. The most common promotion for Associate Marketing Managers is a Marketing Manager position, which usually brings in $60K a year. Another standard transition for Associate Marketing Managers seeking advancement is to assume a Marketing Director role, where pay is often $80K.

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Popular Skills for Associate Marketing Manager


Survey takers working as Associate Marketing Managers report using a large range of professional skills. Most notably, skills in Branding, Product Marketing, Strategic Marketing, and Market Research are correlated to pay that is above average. At the other end of the pay range are skills like Social Media Optimization, Web Marketing, and Event Management. Most people familiar with Marketing Management also know Project Management and Marketing Communications.

Pay Difference by Location

National Average: $62,028

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 39 percent, Associate Marketing Managers in Mountain View receive some of the highest pay in the country. Associate Marketing Managers will also find cushy salaries in Irvine (+37 percent), San Diego (+18 percent), San Francisco (+11 percent), and Los Angeles (+7 percent). Midwestern cities Milwaukee, Cleveland, and Columbus are less-than-lucrative areas for Associate Marketing Managers, where pay is not only lower than the national average but also represents the three lowest-paid areas in the country. Employers pay around 32 percent less in Cleveland and 8 percent less in Columbus, below-median salaries for those in this field.

Associate Marketing Manager Reviews

What is it like working as an Associate Marketing Manager?

Associate Marketing Manager in Chicago:
"Insights Associate Manager."
Pros: We work in a fun environment for fun brands with really capable, driven and collaborative people. We have an excellent work-life balance.
Cons: Very slow moving, decisions are taken very slowly and require a lot of redundant alignment meetings.

Related Job Salaries

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Experience Affects Associate Marketing Manager Salaries



National Average
$62,000


Skills That Affect Associate Marketing Manager Salaries

Branding
up arrow 5%

Strategic Marketing
up arrow 3%

Product Marketing
up arrow 3%

Data Analysis
up arrow 2%

Market Research
up arrow 2%

Project Management
up arrow 1%

Marketing Management
0%

National Average
$62,000

Marketing Communications
up arrow 1%

Email Marketing
up arrow 3%

Online Marketing
up arrow 3%

Search Engine Marketing (SEM)
up arrow 3%



Social Media Optimization
up arrow 9%

Web Marketing
up arrow 9%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 56 votes.

Gender

Female
71 %
Male
29 %

Years of Experience

Less than 1 year
3%
1-4 years
61%
5-9 years
29%
10-19 years
6%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 85%
medical benefits
Vision: 75%
dental benefits
None: 6%
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