Associate publicists are responsible for working to increase positive publicity for their companies, and many work directly for large corporations or agencies which provide services to multiple companies.
Associate publicists encourage good media relations by writing press releases, pitches, and news alerts. Strong communication skills, both written and oral, are very important in this position, and exceptional computer skills are also necessary to design projects, maintain correspondence with various parties, and perform administrative work as-needed. Another part of the job involves planning and coordinating special events; this may involve working with outside vendors to organize venues, speakers, entertainment, refreshments, and so on. These publicists often work with a public relations team to shape the image of a given company, so strong teamwork skills are also important.
The ability to multitask and work well under pressure are extremely important for associate publicists, and creativity and strong research skills are highly beneficial in order to develop custom plans to increase positive publicity. Generally, a bachelor’s degree in public relations or communications is required for this position, and some employers may prefer candidates who have at least a few years of work experience. Although much of the work is performed in office environments, some travel may occasionally be required to meet with clients and other parties.
Associate Publicist Tasks
Create and execute publicity plans for clients.
Pitch stories to media.
Arrange and develop talking points for press visits, interviews, appointments, and press conferences.
Draft and edit press releases, media alerts, and press kit materials.
Build and maintain relationships with the media.