In large fine-dining restaurants and hotels which contain them, beverage managers are responsible for managing the bar and all liquor-related operations, including hiring and training staff, building and modifying wine lists, and choosing beers and liquor brands to carry on the premises.
Beverage managers ensure that the bars in their restaurants/hotels are properly staffed and that all personnel are trained and adhere to all policies and procedures. In many jurisdictions, liquor service employees must have some form of responsible alcohol sales training, and beverage managers ensure that this training is available to personnel and any certifications are renewed and updated.
Much of a beverage manager's job involves forming the scope of the various wines, beers, and liquors at the bar, and he/she may work with the chef to create a wine list which complements the menu. Beverage managers will often search for variety and balance when choosing beverages, and may be given input on pricing, as well. These selections and prices are important, as this grouping of beverages can play a key role in the attractiveness of the operation to guests. These managers must ensure that the bar's pour list is always complete and competitively priced, but also kept within what may be a constrained budget.
Beverage managers also handle incidentals related to beverage/bar service and may choose and order all glassware for the bar. They may also be asked to reconcile bar sales for each shift and perform regular inventory of alcohol and wine to accurately assess costs.
To work as a beverage manager, prior experience as a bartender or in hospitality may be required. Many companies prefer candidates who have college degrees in hospitality-related disciplines, competence and/or experience with beverages, and strong familiarity with purchasing and sales. Most beverage managers work fairly long hours in shifts which may occur during daytime or evening hours. The nature of the hospitality industry may also require weekend or holiday work depending on the employer.
Beverage Manager Tasks
Implement all policies and procedures of the establishment including standards of conduct, attendance, appearance, cash handling, confidentiality, safety, signature sequence of service, and sanitation.
Understand and demonstrate management's point of view.
Keep accurate reports on product inventories.
Maintain cleanliness of all beverage areas.
Assist in hiring and training of bar personnel.