The average salary for a Brand Marketing Manager is $69,544 per year. Experience has a moderate effect on income for this job. People in this job generally don't have more than 20 years' experience.

$46,818 - $110,243
(Median)
$47K
$70K
$110K
MEDIAN: $69,544
10%
50%
90%

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$11.33 - $29.92
(Median)
$11
$19
$30
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$46,818 - $110,243  
   
Bonus
$1,957 - $17,030  
Profit Sharing
$5,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,484 - $119,004  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 246
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$11.33 - $29.92  
   
Overtime
$32.50  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$1,957 - $17,030  
   
Profit Sharing
$5,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,484 - $119,004  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 13
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Job Description for Brand Marketing Manager

A brand marketing manager is typically responsible for the development and execution of branding plans, marketing initiatives, and other projects meant to promote both short-term and long-term growth for their company. A branding marketing manager generally is tasked with developing branding strategies, monitoring competitive activity, collaborating with product management, and conducting market research. They also oversee marketing communications and sales, develop and support brand strategies, communicate with consumers, oversee social media activity, and collaborate with other departments on the development of new packaging and design. Additionally, brand marketing managers generally help develop and track their department's budgets, and they may be tasked with overseeing other marketing employees.

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Brand Marketing Manager Tasks

  • Communicate and ensure consistent brand messaging with partners and sponsors.
  • Analyze and research consumer opinions and competition; recommend marketing strategies and campaigns to align brand image.
  • Develop, manage and drive all aspects of marketing strategies to maximize the brand identity for an organization.

Common Career Paths for Brand Marketing Manager


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Popular Skills for Brand Marketing Manager

Pay by Experience Level for Brand Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

National Average: $70,674

Larger city markers indicate a job is popular in that location.

Related Job Salaries

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Experience Affects Brand Marketing Manager Salaries




National Average
$71,000


Skills That Affect Brand Marketing Manager Salaries

Project Management
up arrow 6%


Marketing Communications
0%

Web Marketing
0%

National Average
$71,000

Branding
up arrow 1%

Marketing Management
up arrow 2%

Advertising
up arrow 2%

Market Research
up arrow 3%

Powerpoint
up arrow 8%

Microsoft Office
up arrow 9%

Microsoft Excel
up arrow 10%

Microsoft Word
up arrow 11%



Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 23 votes.

Gender

Female
70 %
Male
30 %

Years of Experience

Less than 1 year
2%
1-4 years
29%
5-9 years
40%
10-19 years
25%
20 years or more
5%

Common Health Benefits

medical benefits
Medical: 88%
dental benefits
Dental: 80%
medical benefits
Vision: 72%
dental benefits
None: 10%
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