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Brand Marketing Manager Salary (United States)

A Brand Marketing Manager earns an average salary of $66,994 per year. Most people move on to other jobs if they have more than 20 years' experience in this field.
Brand Marketing Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$40,941 - $102,032
(Median)
41K
51K
67K
83K
100K
MEDIAN: $66,994
10%
25%
50%
75%
90%
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Brand Marketing Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$12.60 - $41.22
(Median)
13
17
21
32
41
MEDIAN: $20
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$40,941 - $102,032  
   
Bonus
$514 - $15,715  
Profit Sharing
$745 - $5,889  
Commission
$0.00 - $29,799  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,480 - $112,248  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 544
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$12.60 - $41.22  
   
Overtime
$29.12 - $47.68  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$514 - $15,715  
   
Commission
$0.00 - $29,799  
Profit Sharing
$745 - $5,889  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,480 - $112,248  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 25
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Job Description for Brand Marketing Manager

A brand marketing manager is typically responsible for the development and execution of branding plans, marketing initiatives, and other projects meant to promote both short-term and long-term growth for their company. A branding marketing manager generally is tasked with developing branding strategies, monitoring competitive activity, collaborating with product management, and conducting market research. They also oversee marketing communications and sales, develop and support brand strategies, communicate with consumers, oversee social media activity, and collaborate with other departments on the development of new packaging and design. Additionally, brand marketing managers generally help develop and track their department's budgets, and they may be tasked with overseeing other marketing employees.
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Brand Marketing Manager Tasks
  • Communicate and ensure consistent brand messaging with partners and sponsors.
  • Analyze and research consumer opinions and competition; recommend marketing strategies and campaigns to align brand image.
  • Develop, manage and drive all aspects of marketing strategies to maximize the brand identity for an organization.

Common Career Paths for Brand Marketing Manager

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Brand Manager Job Listings

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Popular Skills for Brand Marketing Manager

Pay by Experience Level for Brand Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference By Location

Atlanta
up arrow 14%
up arrow 13%
San Francisco
up arrow 11%
Chicago
up arrow 5%
National Average
$69,000
Dallas
up arrow 5%
Larger circles over a city indicate a job is popular in that location.

Related Job Salaries

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Experience Affects Brand Marketing Manager Salaries

National Average
$69,000

Skills That Affect Brand Marketing Manager Salaries

Branding
up arrow 4%
Marketing Management
up arrow 1%
National Average
$69,000
Marketing Communications
up arrow 2%
Powerpoint
up arrow 2%
Web Marketing
up arrow 5%
Microsoft Excel
up arrow 5%
Microsoft Office
up arrow 7%
Microsoft Word
up arrow 8%
Marketing Administration
up arrow 10%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 172 votes.

Gender

Female
71%
female alumni
 
Male
29%
male alumni

Years of Experience

Less than 1 year
1%
1-4 years
28%
5-9 years
40%
10-19 years
25%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 78%
vision benefits Vision: 64% employee benefits None: 10%