Brand Marketing Manager Salary

The average salary for a Brand Marketing Manager is $70,012 per year. Experience has a moderate effect on income for this job. People in this job generally don't have more than 20 years' experience.

$48,194 - $111,353
$48K
$70K
$110K
MEDIAN: $70,012
10%
50%
90%

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$11.33 - $29.91
$11
$18
$30
MEDIAN: $17.77
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$48,194 - $111,353  
   
Bonus
$1,934 - $17,638  
Profit Sharing
$2,000  
Commission
$14,265  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,553 - $120,635  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 257
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$11.33 - $29.91  
   
Overtime
$32.50  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$1,934 - $17,638  
   
Commission
$14,265  
Profit Sharing
$2,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,553 - $120,635  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 13

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United States (change)

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Job Description for Brand Marketing Manager

A brand marketing manager is typically responsible for the development and execution of branding plans, marketing initiatives, and other projects meant to promote both short-term and long-term growth for their company. A branding marketing manager generally is tasked with developing branding strategies, monitoring competitive activity, collaborating with product management, and conducting market research. They also oversee marketing communications and sales, develop and support brand strategies, communicate with consumers, oversee social media activity, and collaborate with other departments on the development of new packaging and design. Additionally, brand marketing managers generally help develop and track their department's budgets, and they may be tasked with overseeing other marketing employees.

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Brand Marketing Manager Tasks

  • Develop, manage and drive all aspects of marketing strategies to maximize the brand identity for an organization.
  • Analyze and research consumer opinions and competition; recommend marketing strategies and campaigns to align brand image.
  • Communicate and ensure consistent brand messaging with partners and sponsors.

Common Career Paths for Brand Marketing Manager


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Popular Skills for Brand Marketing Manager

Pay by Experience Level for Brand Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

National Average: $71,496

Larger city markers indicate a job is popular in that location.

Related Job Salaries

Key Stats for Brand Marketing Manager

Gender

Female
69 %
Male
31 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 23 votes.
Less than 1 year
2%
1-4 years
28%
5-9 years
41%
10-19 years
26%
20 years or more
3%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Brand Marketing Manager Salaries

▲55%

▲35%

▲6%

National Average
$71,000

▼17%

Skills That Affect Brand Marketing Manager Salaries


Branding
▼0%

National Average
$71,000


Project Management
▼2%

▼3%



Microsoft Excel
▼11%

Microsoft Word
▼12%

Powerpoint
▼12%

Microsoft Office
▼14%



▼19%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 23 votes.

Gender

Female
69 %
Male
31 %

Years of Experience

Less than 1 year
2%
1-4 years
28%
5-9 years
41%
10-19 years
26%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 88%
dental benefits
Dental: 80%
vision benefits
Vision: 74%
dental benefits
None: 10%
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