Brand Marketing Manager Salary

A Brand Marketing Manager earns an average salary of $67,328 per year. Most people move on to other jobs if they have more than 20 years' experience in this field.

$42,444 - $103,140

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$16.43 - $36.26

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$42,444 - $103,140  
   
Bonus
$295.90 - $15,239  
Profit Sharing
$515 - $13,574  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,848 - $112,593  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 426
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$16.43 - $36.26  
   
Overtime
$27.69 - $42.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$295.90 - $15,239  
   
Profit Sharing
$515 - $13,574  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,848 - $112,593  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 20
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Job Description for Brand Marketing Manager

A brand marketing manager is typically responsible for the development and execution of branding plans, marketing initiatives, and other projects meant to promote both short-term and long-term growth for their company. A branding marketing manager generally is tasked with developing branding strategies, monitoring competitive activity, collaborating with product management, and conducting market research. They also oversee marketing communications and sales, develop and support brand strategies, communicate with consumers, oversee social media activity, and collaborate with other departments on the development of new packaging and design. Additionally, brand marketing managers generally help develop and track their department's budgets, and they may be tasked with overseeing other marketing employees.

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Brand Marketing Manager Tasks

  • Communicate and ensure consistent brand messaging with partners and sponsors.
  • Analyze and research consumer opinions and competition; recommend marketing strategies and campaigns to align brand image.
  • Develop, manage and drive all aspects of marketing strategies to maximize the brand identity for an organization.

Common Career Paths for Brand Marketing Manager


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Popular Skills for Brand Marketing Manager

Pay by Experience Level for Brand Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

Related Job Salaries

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Experience Affects Brand Marketing Manager Salaries




National Average
$69,000


Skills That Affect Brand Marketing Manager Salaries

Strategic Marketing
up arrow 4%

Branding
up arrow 4%

Marketing Management
up arrow 1%

Marketing Communications
0%

National Average
$69,000

Market Research
up arrow 2%

Microsoft Office
up arrow 3%

Powerpoint
up arrow 4%

Web Marketing
up arrow 6%

Microsoft Excel
up arrow 8%

Microsoft Word
up arrow 9%

Marketing Administration
up arrow 9%

Social Media Marketing
up arrow 9%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 76 votes.

Gender

Female
71 %
Male
29 %

Years of Experience

Less than 1 year
2%
1-4 years
25%
5-9 years
41%
10-19 years
26%
20 years or more
7%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 79%
vision benefits Vision: 69% employee benefits None: 10%
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