Brand Marketing Manager Salary

The average salary for a Brand Marketing Manager is $68,188 per year. Pay for this job rises steadily for more experienced workers, but goes down noticeably for employees with more than 20 years' experience. Most people with this job move on to other positions after 20 years in this field.

$42,625 - $106,574
(Median)
$43K
$68K
$110K
MEDIAN: $68,187
10%
50%
90%

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$11.07 - $36.26
(Median)
$11
$21
$36
MEDIAN: $21.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$42,625 - $106,574  
   
Bonus
$302.01 - $15,289  
Profit Sharing
$1,030 - $38,783  
Commission
$5,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,906 - $115,373  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 420
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$11.07 - $36.26  
   
Overtime
$34.82  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$302.01 - $15,289  
   
Commission
$5,000  
Profit Sharing
$1,030 - $38,783  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,906 - $115,373  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 20
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Job Description for Brand Marketing Manager

A brand marketing manager is typically responsible for the development and execution of branding plans, marketing initiatives, and other projects meant to promote both short-term and long-term growth for their company. A branding marketing manager generally is tasked with developing branding strategies, monitoring competitive activity, collaborating with product management, and conducting market research. They also oversee marketing communications and sales, develop and support brand strategies, communicate with consumers, oversee social media activity, and collaborate with other departments on the development of new packaging and design. Additionally, brand marketing managers generally help develop and track their department's budgets, and they may be tasked with overseeing other marketing employees.

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Brand Marketing Manager Tasks

  • Communicate and ensure consistent brand messaging with partners and sponsors.
  • Analyze and research consumer opinions and competition; recommend marketing strategies and campaigns to align brand image.
  • Develop, manage and drive all aspects of marketing strategies to maximize the brand identity for an organization.

Common Career Paths for Brand Marketing Manager


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Popular Skills for Brand Marketing Manager

Pay by Experience Level for Brand Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

National Average: $70,465

Larger city markers indicate a job is popular in that location.

Related Job Salaries

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Experience Affects Brand Marketing Manager Salaries




National Average
$70,000


Skills That Affect Brand Marketing Manager Salaries

Strategic Marketing
up arrow 4%

Branding
up arrow 4%

Marketing Communications
0%

Market Research
0%

National Average
$70,000

Marketing Management
up arrow 1%

Advertising
up arrow 4%

Microsoft Office
up arrow 4%


Social Media Marketing
up arrow 6%

Microsoft Excel
up arrow 9%

Powerpoint
up arrow 9%

Microsoft Word
up arrow 10%

Marketing Administration
up arrow 11%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 61 votes.

Gender

Female
72 %
Male
28 %

Years of Experience

Less than 1 year
2%
1-4 years
25%
5-9 years
40%
10-19 years
26%
20 years or more
7%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 80%
medical benefits
Vision: 70%
dental benefits
None: 10%
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