A brand specialist is a management-level employee who works with or within a marketing team. They help define the way that consumers think about a company's goods or services; this can involve consistency of logos and colors, focused advertising spaces, event sponsorships, and other approaches.
The brand specialist typically analyzes market research data and/or works with a market analysis team to decide how to expand their company's targeted demographic group(s). The brand specialist and their team then work with marketing teams to devise targeted outreach to these groups. They work with creative teams to ensure consistent logos and designs within the specific brand, as well as work with an advertising team to ensure that the way the brand is presented is consistent across all products.
In larger companies with widely differing brand names under their control, brand specialists may be assigned to a specific brand or brands. For instance, a large restaurant company with multiple nationwide franchises typically have a brand specialist assigned to each to help build the brand image to current and potential consumers.
Typically brand specialists have at least a bachelor's degree in business, marketing, or a related field, as well as extensive practical experience in advertising, brand-building, and/or market research. Typically, a person in this position works during regular business hours in an office environment.
Brand Specialist Tasks
Connect with customers, build customer network and cultivate repeat business.
Monitor customer base, trends and competitive market.
Track and analyze data about purchases, outreach and products.
Create and deliver product marketing copy.
Act as product expert, answering questions and framing products.