Business Manager, eCommerce / Web Salary
Job Description for Business Manager, eCommerce / Web
eCommerce/web business managers are responsible for researching industry trends and analyzing these trends to provide strategic business recommendations to the organization. The main objective of the eCommerce/web business manager is to help develop and support their organization's eCommerce business strategy and provide continuous improvements and solutions for its web site. Individuals in this position generally report to the vice president of marketing.Read More...
The day-to-day responsibilities of the eCommerce/web business manager include developing and implementing strategies for brand development, budget creation and management, as well as creating and monitoring key performance metrics. They are also tasked with ensuring all online information is current and accurate, and the display and presentation of products within the eCommerce space is of high quality. This position typically is full time, although additional hours may be required as deadlines approach or urgent situations emerge. A majority of time is spent in the office, though some outside travel to customer locations may be required.
eCommerce/web business manager positions generally require a minimum of a high school degree of equivalent. A bachelor's degree in business, sales, marketing management, or a related field is preferred, and experience in eCommerce marketing is required. Excellent organizational and multitasking skills are a must, and strong knowledge of standard imaging and design software is a plus. These managers must possess excellent time-management skills and must be able to work on multiple projects at a time. Strong written and oral communication skills, attention to detail, and the ability to work independently are preferred.
Business Manager, eCommerce / Web Tasks
- Create and implement business plans for online sales, and work with marketing department to develop promotional strategies.
- Supervise staff creating and maintaining a company's online sales website.
- Oversee website design, processes, security, software, and servers, keeping technology up to date.
- Analyze website statistics to evaluate success of sales strategies and improve customer experience.
Business Manager, eCommerce / Web Job Listings
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Popular Skills for Business Manager, eCommerce / Web
Web & eCommerce Business Managers seem to require a rather large skill set. Most notably, facility with Operations Management, Customer Relationship Management (CRM), and Online Marketing are correlated to pay that is significantly above average, leading to increases of 40 percent, 31 percent, and 13 percent, respectively. Those listing Web Design as a skill should be prepared for drastically lower pay. Sales Management and Graphic Design also typically command lower compensation. Those educated in Web Analytics tend to be well versed in Project Management.
Pay by Experience Level for Business Manager, eCommerce / Web
Median of all compensation (including tips, bonus, and overtime) by years of experience.
The average worker who claims fewer than five years of experience earns around $51K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $74K. Web & eCommerce Business Managers claiming one to two decades of experience make an estimated median of $89K. Web & eCommerce Business Managers who claim more than two decades of experience actually make somewhat smaller average paychecks of $82K.
Pay Difference by Location
With a pay rate for Web & eCommerce Business Managers that is 68 percent greater than the national average, Seattle offers a comfortable salary for those in this profession. Web & eCommerce Business Managers can also look forward to large paychecks in cities like Dallas (+51 percent), Chicago (+32 percent), Indianapolis (+29 percent), and New York (+25 percent). Web & eCommerce Business Managers in Los Angeles earn salaries far below the national average by 22 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Employers in Miami and Charlotte also lean toward paying below-median salaries (18 percent lower and 17 percent lower, respectively).