When most people think of campaign managers, they think of the individuals who run high-level political campaigns. However, almost every company that runs large-scale advertising promotions campaigns hires this type of manager as well. In both types of positions, campaign managers works to develop, plan, coordinate, and execute large-scale initiatives. The manager also monitors their effectiveness through data collection and works to adjust the campaign as needed.
A campaign manager in advertising typically works with marketing and creative teams to develop a budget for the promotional campaign. They also work with subordinates to plan the execution of advertising and marketing initiatives, as well as to ensure that the campaign adheres to the goals of the marketing department. The campaign manager oversees the creation and ordering of any supplies, and they work with ad buyers and logistics personnel to ensure that media purchases are made to publicize the campaign and that products and services are ready for business arising from the campaign as well. Additionally, the campaign manager may work with marketing research personnel to develop tools to assess the strengths and weaknesses of the campaign. The manager then uses this information to make adjustments to advertising media, sales personnel support, and other relevant advertising tools.
To work as a campaign manager, an individual typically needs a bachelor’s degree in business, marketing, or a related field, with associated training in statistics as well. Additionally, many companies require extensive experience in advertising. Campaign managers typically work during regular business hours; however, extensive overtime may be required as a campaign gets close to its launch date. Typically, the manager works in an office environment and supervises a campaign staff. Travel may also be required.
Campaign Manager Tasks
Assist with advertising, marketing, contests and promotions.
Develop campaign plans with input from team members.
Manage campaign budget and ensure spending is the appropriate amount for each area.
Coordinate completion of defined campaign activities.
Test new marketing technologies and strategies for their campaign areas.