Campaign Manager Salary

The average Campaign Manager in the United States earns approximately $54K annually. Experience level is the biggest factor affecting pay for this group, followed by geography. More than half of Campaign Managers (62 percent) survey participants are women. Medical benefits are awarded to most, and a strong majority earn dental coverage. Most workers in this position report high levels of job satisfaction. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
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$35,052 - $80,362
(Median)
$35K
$54K
$80K
MEDIAN: $53,962
10%
50%
90%

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$12.00 - $70.00
(Median)
$12
$24
$70
MEDIAN: $23.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$29K$58K$87K
Salary
$35,052 - $80,362  
   
Bonus
$0.00 - $10,191  
Profit Sharing
$504 - $4,895  
Commission
$7,000 - $18,424  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,352 - $85,340  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 478
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24$48$72
Hourly Rate
$12.00 - $70.00  
   
Overtime
$19.52 - $49.46  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $10,191  
   
Commission
$7,000 - $18,424  
Profit Sharing
$504 - $4,895  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,352 - $85,340  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 29
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Job Description for Campaign Manager

When most people think of campaign managers, they think of the individuals who run high-level political campaigns. However, almost every company that runs large-scale advertising promotions campaigns hires this type of manager as well. In both types of positions, campaign managers works to develop, plan, coordinate, and execute large-scale initiatives. The manager also monitors their effectiveness through data collection and works to adjust the campaign as needed.

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Campaign Manager Tasks

  • Assist with advertising, marketing, contests and promotions.
  • Develop campaign plans with input from team members.
  • Manage campaign budget and ensure spending is the appropriate amount for each area.
  • Coordinate completion of defined campaign activities.
  • Test new marketing technologies and strategies for their campaign areas.

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Popular Skills for Campaign Manager


Campaign Managers report using a large range of skills on the job. Most notably, facility with Web Marketing, Email Marketing, and Online Marketing are correlated to pay that is significantly above average, leading to increases of 39 percent, 34 percent, and 30 percent, respectively. Client Interaction and Fundraising as skills, however, tend to be associated with significantly smaller paychecks. The majority of those who know Data Analysis also know Advertising.

Pay by Experience Level for Campaign Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience and income seem to be closely related; in general, the survey respondents who had worked for more years reported higher incomes. Relatively untried employees who have less than five years' experience make $50K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $65K. Campaign Managers with one to two decades of relevant experience report an average salary of approximately $81K. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $92K.

Pay Difference by Location


Indianapolis offers some of the highest pay in the country for Campaign Managers, 29 percent above the national average. Campaign Managers can also look forward to large paychecks in cities like Washington (+28 percent), San Francisco (+22 percent), New York (+9 percent), and Bellevue (+7 percent). Boston ranks last in the field for pay, reporting salaries 18 percent below the national average. Employers pay around 12 percent less in Phoenix and 7 percent less in Portland, below-median salaries for those in this field.

Campaign Manager Reviews

What is it like working as a Campaign Manager?

Campaign Manager in Chicago:
"Long hours, demanding work, but lots of independence."
Pros: Flexible working hours. Can work from home some times. Fairly autonomous/independent. Can be fun and engaging work.
Cons: Often irregular working hours required. Overly political corporate environment. Often need to change jobs to be promoted. Often over worked.

Related Job Salaries

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Experience Affects Campaign Manager Salaries

Late-Career
up arrow 64%



National Average
$56,000


Skills That Affect Campaign Manager Salaries

Web Marketing
up arrow 39%

Email Marketing
up arrow 34%

Online Marketing
up arrow 30%





People Management
up arrow 8%

Customer Relationship Management (CRM)
up arrow 7%

Marketing Management
up arrow 5%

Campaign Planning
up arrow 3%

Advertising
up arrow 1%

National Average
$56,000

Operations Management
up arrow 1%

Fundraising
up arrow 18%

Client Interaction
up arrow 31%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 69 votes.

Gender

Female
62 %
Male
38 %

Years of Experience

Less than 1 year
5%
1-4 years
54%
5-9 years
30%
10-19 years
10%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 80%
vision benefits Vision: 65% employee benefits None: 11%
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