Campaign Manager Salary
Job Description for Campaign Manager
When most people think of campaign managers, they think of the individuals who run high-level political campaigns. However, almost every company that runs large-scale advertising promotions campaigns hires this type of manager as well. In both types of positions, campaign managers works to develop, plan, coordinate, and execute large-scale initiatives. The manager also monitors their effectiveness through data collection and works to adjust the campaign as needed.Read More...
A campaign manager in advertising typically works with marketing and creative teams to develop a budget for the promotional campaign. They also work with subordinates to plan the execution of advertising and marketing initiatives, as well as to ensure that the campaign adheres to the goals of the marketing department. The campaign manager oversees the creation and ordering of any supplies, and they work with ad buyers and logistics personnel to ensure that media purchases are made to publicize the campaign and that products and services are ready for business arising from the campaign as well. Additionally, the campaign manager may work with marketing research personnel to develop tools to assess the strengths and weaknesses of the campaign. The manager then uses this information to make adjustments to advertising media, sales personnel support, and other relevant advertising tools.
To work as a campaign manager, an individual typically needs a bachelor’s degree in business, marketing, or a related field, with associated training in statistics as well. Additionally, many companies require extensive experience in advertising. Campaign managers typically work during regular business hours; however, extensive overtime may be required as a campaign gets close to its launch date. Typically, the manager works in an office environment and supervises a campaign staff. Travel may also be required.
Campaign Manager Tasks
- Coordinate completion of defined campaign activities.
- Test new marketing technologies and strategies for their campaign areas.
- Manage campaign budget and ensure spending is the appropriate amount for each area.
- Assist with advertising, marketing, contests and promotions.
- Develop campaign plans with input from team members.
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Popular Employer Salaries for Campaign Manager
Campaign Managers flock to Oracle Corp. for generous paychecks, where average earnings of $79K lead the pack in compensation.
Campaign Managers will find the worst pay at The Leukemia and Lymphoma Society, where the median salary crawls in at $43K. Furthermore, compensation is curbed at $54K, leaving little room for growth.
Popular Skills for Campaign Manager
Campaign Managers seem to exploit a large range of skills on the job. Most notably, facility with Web Marketing, Marketing Management, and People Management are correlated to pay that is significantly above average, leading to increases of 43 percent, 12 percent, and 10 percent, respectively. Skills that pay less than market rate include Fundraising and Marketing Communications. Most people experienced in Data Analysis also know Advertising.
Pay by Experience Level for Campaign Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
The average inexperienced worker earns $51K, and someone who has worked for five to 10 years can expect a bigger median salary of $61K. After working for 10 to 20 years, Campaign Managers make a median salary of $78K. Folks who claim more than 20 years of relevant experience actually report a comparatively lower median income of $70K.
Pay Difference by Location
For those looking to make money, Campaign Managers in San Francisco enjoy an exceptional pay rate, 46 percent above the national average. Campaign Managers can also look forward to large paychecks in cities like Indianapolis (+33 percent), Seattle (+21 percent), New York (+15 percent), and Austin (+10 percent). Campaign Managers in Portland earn salaries far below the national average by 23 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Two other places where employers offer below-median salaries are Boston (12 percent less) and Phoenix (9 percent less).
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