Campaign Manager Salary

The average Campaign Manager in the United States can expect to rake in roughly $54K annually. Career length is the biggest factor affecting pay for this group, followed by geography. Campaign Managers survey participants are largely women, dominating at 62 percent. Medical benefits are awarded to most, and a strong majority earn dental coverage. The majority of workers are highly satisfied with their job. This report is based on answers to PayScale's salary questionnaire.
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$34,980 - $81,015
(Median)
$35K
$54K
$81K
MEDIAN: $53,900
10%
50%
90%

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$12.00 - $70.00
(Median)
$12
$24
$70
MEDIAN: $23.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$29K$58K$87K
Salary
$34,980 - $81,015  
   
Bonus
$0.00 - $10,191  
Profit Sharing
$504 - $4,895  
Commission
$7,000 - $18,424  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,273 - $85,800  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 471
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24$48$72
Hourly Rate
$12.00 - $70.00  
   
Overtime
$12.56 - $50.75  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $10,191  
   
Commission
$7,000 - $18,424  
Profit Sharing
$504 - $4,895  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,273 - $85,800  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 29
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Job Description for Campaign Manager

When most people think of campaign managers, they think of the individuals who run high-level political campaigns. However, almost every company that runs large-scale advertising promotions campaigns hires this type of manager as well. In both types of positions, campaign managers works to develop, plan, coordinate, and execute large-scale initiatives. The manager also monitors their effectiveness through data collection and works to adjust the campaign as needed.

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Campaign Manager Tasks

  • Assist with advertising, marketing, contests and promotions.
  • Develop campaign plans with input from team members.
  • Manage campaign budget and ensure spending is the appropriate amount for each area.
  • Coordinate completion of defined campaign activities.
  • Test new marketing technologies and strategies for their campaign areas.

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Popular Skills for Campaign Manager


Survey participants wield an impressively varied skill set on the job. Most notably, facility with Web Marketing, Email Marketing, and Online Marketing are correlated to pay that is significantly above average, leading to increases of 40 percent, 36 percent, and 30 percent, respectively. Client Interaction and Fundraising as skills, however, tend to be associated with significantly smaller paychecks. Most people skilled in Data Analysis are similarly competent in Advertising.

Pay by Experience Level for Campaign Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Campaign Managers with a lot of experience tend to enjoy higher earnings. Salaries for inexperienced workers average out to $66K, and those with five to 10 years' experience earn a higher median of $50K. For Campaign Managers, 10 to 20 years of experience on the job amounts to an average salary of $82K. Veteran professionals who boast more than 20 years of relevant experience enjoy plum median salaries that average out to the six-figure sum of $109K.

Pay Difference by Location


Surpassing the national average by 31 percent, Campaign Managers in Washington receive some of the highest pay in the country. Campaign Managers can also look forward to large paychecks in cities like Indianapolis (+30 percent), San Francisco (+23 percent), New York (+9 percent), and Bellevue (+7 percent). Boston is home to the smallest salaries in the field, lagging the national average by 18 percent. Two other places where employers offer below-median salaries are Phoenix (11 percent less) and Portland (7 percent less).

Campaign Manager Reviews

What is it like working as a Campaign Manager?

Campaign Manager in Chicago:
"Long hours, demanding work, but lots of independence."
Pros: Flexible working hours. Can work from home some times. Fairly autonomous/independent. Can be fun and engaging work.
Cons: Often irregular working hours required. Overly political corporate environment. Often need to change jobs to be promoted. Often over worked.

Related Job Salaries

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Experience Affects Campaign Manager Salaries

Late-Career
up arrow 94%



National Average
$56,000


Skills That Affect Campaign Manager Salaries

Web Marketing
up arrow 40%

Email Marketing
up arrow 36%

Online Marketing
up arrow 30%




People Management
up arrow 8%


Customer Relationship Management (CRM)
up arrow 7%

Marketing Management
up arrow 5%

Campaign Planning
up arrow 4%

Advertising
up arrow 1%

Operations Management
0%

National Average
$56,000

Fundraising
up arrow 18%

Client Interaction
up arrow 31%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 70 votes.

Gender

Female
62 %
Male
38 %

Years of Experience

Less than 1 year
5%
1-4 years
54%
5-9 years
29%
10-19 years
10%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 80%
vision benefits Vision: 64% employee benefits None: 12%
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