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Campaign Manager Salary

For Campaign Managers, yearly average wages total $54K annually. Career length is the biggest factor affecting pay for this group, followed by geography. Female Campaign Managers are more common than men among those who completed the survey; more than half (62 percent) are women. The majority of workers are highly satisfied with their job. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. The information for this snapshot was generated by responses to the PayScale salary survey.
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$34,869 - $80,588
(Median)
$35K
$54K
$81K
MEDIAN: $53,650
10%
50%
90%

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$11.74 - $71.47
(Median)
$12
$23
$71
MEDIAN: $23.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$29K$58K$87K
Salary
$34,869 - $80,588  
   
Bonus
$0.00 - $10,090  
Profit Sharing
$504 - $4,895  
Commission
$6,878 - $18,592  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,136 - $85,376  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 462
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24$48$72
Hourly Rate
$11.74 - $71.47  
   
Overtime
$5.30 - $51.87  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $10,090  
   
Commission
$6,878 - $18,592  
Profit Sharing
$504 - $4,895  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,136 - $85,376  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 26
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Job Description for Campaign Manager

When most people think of campaign managers, they think of the individuals who run high-level political campaigns. However, almost every company that runs large-scale advertising promotions campaigns hires this type of manager as well. In both types of positions, campaign managers works to develop, plan, coordinate, and execute large-scale initiatives. The manager also monitors their effectiveness through data collection and works to adjust the campaign as needed.

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Campaign Manager Tasks

  • Assist with advertising, marketing, contests and promotions.
  • Develop campaign plans with input from team members.
  • Manage campaign budget and ensure spending is the appropriate amount for each area.
  • Coordinate completion of defined campaign activities.
  • Test new marketing technologies and strategies for their campaign areas.

Campaign Manager Job Listings

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Popular Skills for Campaign Manager


Survey participants wield an impressively varied skill set on the job. Most notably, facility with Online Marketing, Web Marketing, and Email Marketing are correlated to pay that is significantly above average, leading to increases of 43 percent, 41 percent, and 40 percent, respectively. Those listing Client Interaction as a skill should be prepared for drastically lower pay. Fundraising and Event Management also typically command lower compensation. The majority of those who know Data Analysis also know Advertising.

Pay by Experience Level for Campaign Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Campaign Managers generally obtain higher compensation for more plentiful past experience. The average inexperienced worker earns $50K, and someone who has worked for five to 10 years can expect a bigger median salary of $65K. Campaign Managers with one to two decades of relevant experience report an average salary of approximately $81K. Veteran professionals who boast more than 20 years of relevant experience enjoy plum median salaries that average out to the six-figure sum of $109K.

Pay Difference by Location


For Campaign Managers, busy Washington offers a higher-than-average pay rate, 32 percent above the national average. Campaign Managers can also look forward to large paychecks in cities like Indianapolis (+31 percent), San Francisco (+24 percent), New York (+9 percent), and Bellevue (+8 percent). Those in the field find the lowest salaries in Boston, 16 percent below the national average. Phoenix and Atlanta are a couple other places where companies are known to pay below the median — salaries are 11 percent lower and 6 percent lower, respectively.

Campaign Manager Reviews

What is it like working as a Campaign Manager?

Campaign Manager in Chicago:
"Long hours, demanding work, but lots of independence."
Pros: Flexible working hours. Can work from home some times. Fairly autonomous/independent. Can be fun and engaging work.
Cons: Often irregular working hours required. Overly political corporate environment. Often need to change jobs to be promoted. Often over worked.

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Experience Affects Campaign Manager Salaries

Late-Career
up arrow 96%



National Average
$55,000


Skills That Affect Campaign Manager Salaries

Online Marketing
up arrow 43%

Web Marketing
up arrow 41%

Email Marketing
up arrow 40%





Marketing Management
up arrow 7%

Campaign Planning
up arrow 4%

Advertising
up arrow 1%

Operations Management
0%

National Average
$55,000

Customer Relationship Management (CRM)
up arrow 3%

Event Management
up arrow 14%

Fundraising
up arrow 19%

Client Interaction
up arrow 30%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 70 votes.

Gender

Female
62 %
Male
38 %

Years of Experience

Less than 1 year
5%
1-4 years
54%
5-9 years
30%
10-19 years
10%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 79%
vision benefits Vision: 64% employee benefits None: 12%
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