Category analysts work with internal teams of category management employees to coordinate efforts with merchandising departments and business partners. Basic daily responsibilities include assisting in negotiations with vendors, balancing and optimizing product selection, auditing inventory systems and distribution policies, and helping minimize costs. Performing these tasks effectively requires excellent communication with internal departments, partners, vendors, and customers to determine all parties' needs and coordinate a strong relationship among all parties.
Category Analyst Tasks
Perform studies for forecasting, pre/post-promotional analysis, and product selection or discontinuation.
Coordinate with the merchandising supervisor to develop schematics for assigned categories.
Design and draw planograms according to the retailer's expectations and requirements.
Analyze category consumer trends and market demographics in order to make recommendations for future marketing campaigns.