Category Development Analyst Salary
A Category Development Analyst earns an average salary of $58,000 per year. Most people move on to other jobs if they have more than 20 years' experience in this field. A skill in Data Analysis is associated with high pay for this job.
Job Description for Category Development Analyst
Category development analysts are primarily responsible for conducting and reviewing research on various product-types offered by a specific company or retailer. Based on this research, the analyst makes recommendations for changes to product offerings, and they also work closely with a category manager who provides guidance and influence based on the company's philosophy and goals. These analysts also play an important role in introducing new products and suggesting strategies that are most likely to be effective.Read More...
Category development analysts work with large amounts and varieties of data, and reasoning skills are necessary in this position to draw sound conclusions based on data analysis. They must also have thorough knowledge of the products offered by the company as well as competing companies. When conducting research, these analysts aim to identify trends in sales of specific products and then take advantage of these trends by recommending increased production and marketing for successful products and decreased production and marketing for poorly-performing products. These analysts also work with the sales, marketing, merchandising, and planning departments to conduct research and make suggestions.
Category development analysts must communicate effectively and in a timely manner with management and the specific departments which implement suggestions, and they should also be skilled at organizing data and presenting it effectively. Microsoft Office skills are also important, and most positions require a bachelor's degree in business, marketing, or a related field and prior experience in merchandising, inventory, and planning. These analysts typically work in an office, but also spend time in retail stores looking at product displays and consulting with store managers, and they usually work full-time during regular business hours.
Category Development Analyst Tasks
- Analyze data to inform managers about specific accounts or products.
- Communicate findings in reports and presentations, focusing on trends and sales growth.
- Integrate data from multiple sources to support recommendations and implementation plans.
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