Channel Marketing Director Salary
A Channel Marketing Director earns an average salary of $119,881 per year. A skill in Strategic Marketing is associated with high pay for this job. Most people in this job have more than five years' experience in related jobs.
|Salary||$83,272 - $157,126|
|Bonus||$5,068 - $33,335|
|Total Pay (||$83,910 - $197,128|
Job Description for Channel Marketing Director
Channel marketing directors are responsible for directing all marketing and channel distribution activities for their organizations, as well as leading a group of marketing professionals to implement new strategies to become more competitive in the business world.Read More...
These directors maintain communication channels for partners, vendors, and clients, and develop new business relationships to increase brand recognition and product loyalty. They must demonstrate excellent leadership skills by motivating marketing teams to provide quality customer service and promoting marketing campaigns in a variety of ways. They also help coordinate marketing training and find new opportunities to promote products and services.
Channel marketing directors must identify regional areas in which to expand, research new markets, and implement effective marketing in new channels. They use a personal computer to communicate with teams, clients, and partners around the globe, and they are also responsible for developing strategies to maximize output and reduce use of company resources. They also oversee logistics for distribution and must be organized and pay close attention to detail. They typically work in an office environment and share information with other managers in the company, as well as make recommendations to increase company revenue, run calculations, and create budgets and timelines based on projects. They usually report their progress to a marketing vice president in the organization. A bachelor's degree in marketing, logistics, business administration, or a related field is generally required for this position, and relevant prior experience is highly beneficial. Marketing and leadership certifications are also helpful. (Copyright 2017 PayScale.com)
Channel Marketing Director Tasks
- Define and drive channel marketing strategies and programs that meet marketing objectives, measuring performance.
- Monitor market, channel, and customer trends to identify opportunities and risks.
- Manage channel marketing budgets and track sales and revenue growth.
- Develop and manage communication and relationship strategies, assisting with customer and/or partner acquisition and retention.
- Lead channel marketing teams, directing marketing activities and providing strategy training and guidance.
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