Large companies that sell products frequently do not do business directly with their customers; instead, they sell their goods through retailers, affiliates, and other outlets. These are called channels, and a channel marketing manager works with these entities to support sales of their company's products while ensuring the outlets keep the product’s branding and marketing consistent.
Channel Marketing Manager Tasks
Assist in building marketing strategies and develop communication materials for distributor channel target markets.
Act as a liaison with outside agencies and manage relationship with channel partners.
Manage channel partner marketing and delivery system activities to sell company products and services.