Chief creative officers ensure that services are in compliance with professional company policy standards as well as brand execution requirements. They are also responsible for managing and maintaining relationships with outside agencies, vendors, and customers or clients. Additionally, they direct and mentor the creative staff in effectively and efficiently using resources and design development phases. Chief creative officers manage inquiries from outside promotional agencies and vendors and oversee staff operations as well as business planning and budget development. They also plan and direct the marketing program for creative services and set the program's strategic direction.
Chief creative officers are members of companies' senior management teams and they report directly to the chief executive officer of the company. The companies for whom they work are usually organizations that provide a creative-based product or service such as an advertising agency or design studio. Most of these companies require a bachelor's degree in a related field, and many prefer candidates with a master's degree. Several years of experience working as part of a successful creative team are usually necessary.
Chief creative officers must have excellent communication skills and they must understand the needs of the company and clients and inform their creative team(s) of those needs. They should also be able to provide constructive criticism and foster a productive team environment. Artistic talent is part of the job as well. Chief creative officers may be involved in the hiring process for the creative team, and should have a good eye for detail in job applicants as well as the work the creative team produces.
Chief Creative Officer Tasks
- Manage outside promotional agencies, vendors and inquiries.
- Oversee staff operations, business planning and budget development.
- Assure services are in compliance with professional, company policy standards and brand execution requirements.
- Direct and mentor the creative staff in effective and efficient use of resources.
- Plan and direct the creative services marketing program.