Salaries for Chief Marketing Officers in the United States are generous, with average pay above six figures ($162K) per year. Total cash compensation for Chief Marketing Officers runs from $80K to $307K depending on bonuses that can occasionally exceed $78K and profit sharing that can reach almost $63K. Geographic location and years of experience each impact pay for this group, with the former having the largest influence. Men account for the majority of Chief Marketing Officers who responded to the questionnaire — 62 percent to be exact. Medical benefits are awarded to a large number, and a fair number earn dental coverage. Job satisfaction is reported as high by the vast majority of workers. The figures in this rundown are based on the results of PayScale's salary questionnaire.
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$78,518 - $254,412
(Median)
$79K
$160K
$250K
MEDIAN: $162,384
10%
50%
90%

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$19.65 - $48.00
(Median)
$
$23
$
MEDIAN: $23.00
50%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$110K$220K$330K
Salary
$78,518 - $254,412  
   
Bonus
$5,020 - $78,487  
Profit Sharing
$50.50 - $62,500  
Commission
$5,500 - $124,800  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$80,486 - $306,849  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 878
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60$120$180
Hourly Rate
$23.00  
   
Overtime
$50.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$120K$240K$360K
Bonus
$5,020 - $78,487  
   
Commission
$5,500 - $124,800  
Profit Sharing
$50.50 - $62,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$80,486 - $306,849  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 7
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Job Description for Chief Marketing Officer (CMO)

The chief marketing officer is responsible for creating and ensuring the execution of a company's marketing and sales groups' vision. Being able to think ahead and innovate in terms of direction for marketing and sales is a must. Of equal importance is the ability to communicate what the direction is and how it will be achieved. While the CMO must inspire their sales and marketing employees in this way, they must also be able to communicate the excitement and vision of the company to the media and clients through the use of myriad marketing channels. In all of these duties, the chief marketing officer must demonstrate exceptional leadership skills. A CMO will also develop and review quantitative analysis measures for corporate marketing and sales. In addition, a CMO will concretely lay out goals and provide direction for members of the sales and marketing teams on ways to measure progress towards the goals. The CMO must also be able to assess new hires and other employees in the sales and marketing teams as necessary while handling the other varied responsibilities of the position.

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Chief Marketing Officer (CMO) Tasks

  • Analyze and interpret data on customers, buying practices and competitors.
  • Manage and build contacts and relationship base, including handing problems.
  • Lead branding efforts for all organization products, across all forms of media.

Chief Marketing Officer (CMO) Job Listings

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Popular Skills for Chief Marketing Officer (CMO)


Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in Product Marketing, Strategy, Branding, and Strategic Marketing are correlated to pay that is above average, with boosts between 4 percent and 12 percent. Skills that seem to negatively impact pay include Market Research, Business Development, and Lead Generation. Most people experienced in Branding also know Marketing Management.

Pay by Experience Level for Chief Marketing Officer (CMO)

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Chief Marketing Officers, experience and pay levels seem to be correlated; more years in the business generally lead to more money. The relatively untested earn a median of $94K per year, but survey respondents who have racked up five to 10 years of experience report a six-figure median of $118K. Chief Marketing Officers claiming one to two decades of experience make an estimated median of $196K. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $217K.

Pay Difference by Location

National Average: $184,211

Larger city markers indicate a job is popular in that location.

For Chief Marketing Officers, New York provides a pay rate that is 33 percent greater than the national average. Chief Marketing Officers will also find cushy salaries in Boston (+28 percent), Denver (+21 percent), Atlanta (+20 percent), and San Francisco (+20 percent). The lowest-paying market is Orlando, which sits 41 percent below the national average, proving that location is a significant contributor to overall pay. Employers in Austin and Miami also lean toward paying below-median salaries (24 percent lower and 20 percent lower, respectively).

Chief Marketing Officer (CMO) Reviews

What is it like working as a Chief Marketing Officer (CMO)?

Chief Marketing Officer (CMO) in Hankinson:
"Corporate Culture, Work Flexibility, Variety, Office."
Pros: Meeting new people, working with vendors.
Cons: Travel.

Related Job Salaries

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Experience Affects Chief Marketing Officer (CMO) Salaries



National Average
$184,000



Skills That Affect Chief Marketing Officer (CMO) Salaries


Strategy
up arrow 8%

Branding
up arrow 4%

Strategic Marketing
up arrow 3%

Media / Public Relations
up arrow 3%

National Average
$184,000

Marketing Communications
up arrow 1%

Marketing Management
up arrow 3%

Sales Management
up arrow 3%

Online Marketing
up arrow 4%

Social Media Marketing
up arrow 4%



Market Research
up arrow 12%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 98 votes.

Gender

Female
38 %
Male
62 %

Years of Experience

Less than 1 year
1%
1-4 years
7%
5-9 years
11%
10-19 years
35%
20 years or more
47%

Common Health Benefits

medical benefits
Medical: 86%
dental benefits
Dental: 71%
medical benefits
Vision: 62%
dental benefits
None: 13%
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