A client relations manager is tasked with establishing, maintaining, and enhancing the relationship between the company and external clients. They interact with many different members of the client's team to organize and execute plans that ensure mutual profit. They also must build trust as a liaison between - and advisor to - the company and the clients, which will help create opportunities for all parties involved. In many instances, the client relations manager may be assigned secondary tasks such as accounts management. The client relations manager works primarily in an office environment, but are also asked to travel to meet with clients.
These managers hold a primary role in establishing a strong sales relationship with vendors and clients. For this reason, the client relations manager must have exemplary personal skills and a personable demeanor, as well as a deep understanding of mutual goals and individual issues; they must also take a proactive approach to problem solving. Time management skills are also necessary to juggle what will likely be an inconsistent and fluid schedule.
As with most professional jobs in sales management, a client relations manager applicant generally must hold a bachelor's degree in a business-related field such as marketing or management. In addition, the applicant ideally has a solid background in customer service or sales. Knowledge relevant to specific aspects of their industry is also vital, and the client relations manager is required to keep abreast of new industry developments that will have an effect on internal operations andthe company-client relationship.
Client Relationship Manager Tasks
Develops and implements process and procedures to improve operational efficiency.
Oversees cross functional work areas targeted to resolve issues raised by customers.
Manages the customer service operations, which deals directly with customers and is the first point of contact.
Develops, tracks and reports key performance measurements for the unit.