College recruiters are tasked with encouraging individual students to enroll in college. They may need to travel in order to meet with potential students and attend expositions and other marketing events, and some visits to high schools may also be necessary to conduct presentations. College recruiters may focus on recruiting large groups of students, or in some cases focus on individual talent, such as those who stand out academically or athletically.
College recruiters should be able to demonstrate why their college should be chosen over another, and in some situations they are able to offer scholarships and other benefits. They may be expected to help new students through the enrollment process, and in highly competitive universities they may need to sort through potential students to focus on the best candidates. They also participate regularly in open houses and other recruitment activities on campus.
There may be goals and quotas to be met by college recruiters, and they should also follow up with students to ensure that they get through the admissions process and any payment requirements. It's important to be able to work well independently and on a team in this position, and prior to recruiting efforts they must devise plans and strategies for the recruiting team and assess them regularly to make improvements. A bachelor's degree is usually required for this position, and a background in sales or marketing is highly beneficial.
College Recruiter Tasks
Surface candidates and develop networks to ensure constant flow of qualified candidates using web-based tools, agencies and recruiting contractors.
Evaluate employment factors such as job experience, education, training, and skills pertinent to the role.
Prepare applicant assessment.
Conduct interviews to recruit prospective employees and refers job applicants to specific job openings.
Check applicant's employment references.