Communications analysts are in charge of analyzing and processing communications for their organization. These professionals are responsible for creating outgoing communications and reviewing incoming communications for their company.
They have the skills to perform research before crafting communication documents and determine what information is pertinent to include. In addition, communications analysts are organized and pay close attention to detail to identify any language that can potentially create issues for their department or company. They have the ability to write and represent company executives, as long as they follow established protocol to prevent any legal issues after sending communication files. They respect strict privacy regulation and analyze large amounts of information. They also write detailed reports based on their analysis and report their progress to the communications vice president in their department. Communications analysts use a personal computer to craft communications, analyze information, do research, and prepare observations. They are proficient with slide-show applications, as well as word document software. Additionally, they are familiar with email and social media programs. They are proficient with communications etiquette and utilize different tools for different audiences. Some of their main responsibilities include facilitating and approving marketing campaigns and producing specific guides for brand development. These professionals possess strong interpersonal skills to respond to questions and interact with clients, vendors, and individuals that communicate with their company.
A bachelor's degree in communications analysis or a related field is required for this position. Previous years in a communications capacity can be helpful. Leadership certifications are a plus.
Communications Analyst Tasks
Work with communication managers to facilitate and ensure communication dispersion.
Develop and implement internal communications via intranet, printed copies, banners etc.
Design and layout customized internal communications, online and print.
Create presentations, communications plans, corporate communications materials, and provide event assistance.
Conduct monthly analysis of internal customer satisfaction.