Communications assistants are very important to a large number of industries. Any industry that must project an image and advertise a product or brand requires a communications department, and thus requires communications assistants. Communications assistants aid communications directors in the media that they handle.
Communications assistants perform a variety of duties. Their main function is to assist the communications director in developing a positive image of the company through the media. They do what they can to make sure the company is covered in the media in a positive light. Communications assistants also reply to media requests, which often involve interviews or press conferences, so that the company can spread its image. Another duty that communications assistants perform is making sure that whatever is printed by the company in in line with the image the company wishes to project. All of these things are based on whether a company wants its brand to be seen as family-oriented, comforting, flashy, entertaining, exciting, strong, etc. Communications assistants usually work in a team with other communications assistants and report to the communications director. They may have an office, but will likely have a cubicle. They spend a lot of time in conference rooms. Their work hours are normal business hours on Monday through Friday from 8 a.m. to 4 p.m. The tools for work are graphs, charts, pre-released media such as film or newspaper, computers, telephones, pen and paper, and other typical office supplies.
A bachelor's degree in communications is required for this position. Experience in media or administration is also usually preferred. Skill with computers and the ability to plan events are also a helpful in obtaining this job.
A communications assistant provides an essential role in working as a filter to make sure that the wrong message is never released through the media to the public. Communications directors may not have the time to handle all of the duties that are required of them, and this is where the communications assistant comes in. Communications assistants can review everything that needs to be looked over and summarize it with their opinion for the communications director.
Communications Assistant Tasks
- Edit and assist in writing product sheets, social media updates, and other materials.
- Organize marketing, communications, and event data, calendars, and reports.
- Write marketing copy for many audiences and platforms, augmenting with images as appropriate.
- Build and maintain customer databases and social media analytics, documenting outreach and communications.