Communications directors work in a variety of fields, including private corporations, government agencies, non-profit organizations and more. They oversee the information and communication that comes from their companies and how the companies' messages are delivered to the public. Communications directors are also responsible for managing their companies' media and public relations. They are their companies' spokespeople and work to develop and implement plans for communicating their companies' main goals. They may hold press conferences, write up press releases, respond to journalists and reporters from TV and print media, and more.
Communications directors typically oversee the communications department of an organization. This requires them to train their staff and monitor employees’ effectiveness, particularly when engaging with the media. They want to ensure that their organization's image is a positive one, and that involves ensuring that anyone speaking to a journalist or another member of the media is fully trained in what to say and how to say it. Since much of a company’s image also falls to the relations with the local government and public, communications directors may also attend community meetings on behalf of the company. In addition, they may begin and implement volunteer programs or participate in local community outreach.
Communication directors must have experience in dealing with emergencies and crises. Negative press may come out about a company, or there may be an emergency related to the business, and they need to be on top of it. They must plan for these types of emergencies and respond appropriately and effectively whenever they may occur. Communications directors generally have degrees in communications, marketing or another related field. Since they will typically oversee a large department, many years of experience and leadership qualities are also important.
Communications Director Tasks
Act as primary spokesperson and liaison for the company with media in all markets.
Supervise news releases and the implementation of public relations programs.
Manage press conferences and press coverage at all company events.
Devise and implement the strategy, messaging and tools needed to build the image of the company.