A community outreach director is responsible for creating outreach programs in living centers, as well as supervising outreach teams and communicating with employees, volunteers, patients, physicians, and the general public. They are also expected to work with patients to help determine which programs and services will best fit their needs.
Those in this position must maintain good relationships with medical staff, administrative personnel, and external professional groups and agencies. They will need to work with hospital administration to establish short- and long-range community outreach programs and assist with corporate marketing by preparing brochures materials to promote the hospital. They will also edit forms for use by departments and work with community agencies to coordinate events. These directors may need to recruit speakers from hospitals or speak personally to civic, business, and service organizations regarding health-related issues.
Community outreach directors are generally required to have a Bachelor’s Degree and three to five years of sales or marketing experience. They should also have good communication skills, the ability to handle multiple tasks, proficient computer skills, the ability to learn new applications, and the flexibility to work nights or weekends on occasion. Previous experience in health care admissions or an independent/assisted living setting is often preferred, as well.
Community Outreach Director Tasks
Develop specific projects to increase community and national awareness of products and services.
Hire, train and mentor staff and/or volunteers.
Build and strengthen relationships with media, government, community and related organizations.
Write press releases, articles, letters, video scripts and other public relations documents.