Community Relations Specialist Salary
Median pay for Community Relations Specialists in the United States is around $48K annually. Geography is the biggest factor affecting pay for this group, followed by career length. Medical benefits are awarded to most, and a strong majority earn dental coverage. Most Community Relations Specialists like their work and job satisfaction is high. The information for this snapshot was generated by responses to the PayScale salary survey.
|Salary||$34,352 - $66,257|
|Bonus||$1,003 - $7,187|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$30,789 - $64,528|
|Hourly Rate||$12.03 - $25.33|
|Bonus||$1,003 - $7,187|
|Total Pay (||$30,789 - $64,528|
Job Description for Community Relations Specialist
Community relations specialists work in a wide variety of fields in private companies, non-profit agencies, educational entities, and governmental institutions. They work to build contacts within communities, sometimes in specific areas, to build relationships between their employer and the community. One of the primary tasks of a community relations specialist is to develop, organize, implement, and analyze their company's public relations campaigns and marketing efforts. In many cases, this includes planning events aimed at reaching the public (or a specific segment of the public), coordinating outreach campaigns, and building relationships with specific individuals or groups within a community.Read More...
Often, the community relations specialist addresses concerns over a company’s impact on a community and works with community leaders to determine how their organization can help meet their community’s needs, as well as communicates the socially responsible aims of their employer. A number of community relations specialists utilize social media as a communications tool to relay information and to provide personalized, direct contact with the public in order to give their firm a “personal” image. Community relations specialists usually work from an office base, but often meet with clients in their location, as well as host whole through open houses, community events, fundraising drives, and sales events. They typically work during regular business hours, although additional time may be required depending on the needs of their employers and contacts.
Educational requirements for community relations specialists vary, though generally a bachelor’s degree in communications, public relations, advertising, marketing, or a similar area is required. In addition, many companies who employ community relations specialists prefer those who have specific knowledge of the industry in which their firm functions. It is vital for community relations specialists to have outstanding communication and interpersonal skills. Many times, it is also important for a community relations specialist to have a firm grasp of cost-benefit analysis techniques and be able to determine what will be beneficial to both their organization and the community with whom they are dealing at the time.
Community Relations Specialist Tasks
- Promote individuals, groups, or organizations by writing or selecting publicity material and releasing it through various communications media.
- Respond to requests for information or designate another appropriate spokesperson or information source.
- Plan and execute press conferences and special events.
- Lead community marketing efforts, ensuring execution of strategies to improve market presence.
- Develop public relations strategies that will influence public opinion or promote ideas, products and services.
Common Career Paths for Community Relations Specialist
Public Relations (PR) Specialist Job Listings
Search for more jobs:
Popular Skills for Community Relations Specialist
Survey results suggest that Community Relations Specialists use a fairly large toolkit of professional skills. Fortunate workers who know Project Management can expect a significant pay bump, scoring salaries 30 percent above average. At the other end of the pay range are skills like Fundraising and Event Planning. Most people who know Event Planning also know Media / Public Relations.
Pay by Experience Level for Community Relations Specialist
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Salaries for the relatively untried average out to around $43K, but survey participants with five to 10 years of experience earn a significantly higher median of $49K. Community Relations Specialists with one to two decades of relevant experience report an average salary of approximately $49K. Seasoned veterans with 20 years under their belts enjoy a median income of $54K.
Related Job Salaries
Key Stats for Community Relations Specialist
Rated 5 out of 5
based on 27 votes.