Community Relations Specialist Salary
Pay for Community Relations Specialists in the United States sits in the ballpark of $48K annually. Residence is the biggest factor affecting pay for this group, followed by experience level. Medical benefits are awarded to most, and a strong majority earn dental coverage. For the most part, Community Relations Specialists enjoy their work and report high levels of job satisfaction. Female Community Relations Specialists far outnumber their male contemporaries among survey respondents. This snapshot results from replies to PayScale's salary survey.
Job Description for Community Relations Specialist
Community relations specialists work in a wide variety of fields in private companies, non-profit agencies, educational entities, and governmental institutions. They work to build contacts within communities, sometimes in specific areas, to build relationships between their employer and the community. One of the primary tasks of a community relations specialist is to develop, organize, implement, and analyze their company's public relations campaigns and marketing efforts. In many cases, this includes planning events aimed at reaching the public (or a specific segment of the public), coordinating outreach campaigns, and building relationships with specific individuals or groups within a community.Read More...
Often, the community relations specialist addresses concerns over a company’s impact on a community and works with community leaders to determine how their organization can help meet their community’s needs, as well as communicates the socially responsible aims of their employer. A number of community relations specialists utilize social media as a communications tool to relay information and to provide personalized, direct contact with the public in order to give their firm a “personal” image. Community relations specialists usually work from an office base, but often meet with clients in their location, as well as host whole through open houses, community events, fundraising drives, and sales events. They typically work during regular business hours, although additional time may be required depending on the needs of their employers and contacts.
Educational requirements for community relations specialists vary, though generally a bachelor’s degree in communications, public relations, advertising, marketing, or a similar area is required. In addition, many companies who employ community relations specialists prefer those who have specific knowledge of the industry in which their firm functions. It is vital for community relations specialists to have outstanding communication and interpersonal skills. Many times, it is also important for a community relations specialist to have a firm grasp of cost-benefit analysis techniques and be able to determine what will be beneficial to both their organization and the community with whom they are dealing at the time.
Community Relations Specialist Tasks
- Promote individuals, groups, or organizations by writing or selecting publicity material and releasing it through various communications media.
- Respond to requests for information or designate another appropriate spokesperson or information source.
- Plan and execute press conferences and special events.
- Lead community marketing efforts, ensuring execution of strategies to improve market presence.
- Develop public relations strategies that will influence public opinion or promote ideas, products and services.
Public Relations (PR) Specialist Job Listings
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Popular Skills for Community Relations Specialist
Community Relations Specialists report using a diverse set of skills on the job. Fortunate workers who know Project Management can expect a significant pay bump, scoring salaries 32 percent above average. Skills that seem to negatively impact pay include Fundraising, Media / Public Relations, and Event Planning. The majority of those who know Event Planning also know Media / Public Relations.
Pay by Experience Level for Community Relations Specialist
Median of all compensation (including tips, bonus, and overtime) by years of experience.
For Community Relations Specialists, level of experience appears to be a somewhat less important part of the salary calculation — more experience does not correlate to noticeably higher pay. Those who have worked for fewer than five years take home a median salary of $43K, and workers with five to 10 years of experience earn a higher $49K on average. On average, Community Relations Specialists make $50K following one to two decades on the job. After two decades in the workforce, the average Community Relations Specialist generally earns more than ever; median pay for this group is estimated at $60K.