Consultant, Public Relations Salary
Over one-half of Public Relations Consultants in the United States are seasoned employees who have more than 10 years of experience in the field. Pay ranges from $31K to $211K per year, and the average comes out to $56K annually. Career duration is the biggest factor affecting pay for this group, followed by geography. Most Public Relations Consultants survey respondents are women (73 percent). Work is enjoyable for Public Relations Consultants, who typically claim high levels of job satisfaction. Although the larger part lack health benefits of any kind, over a third do enjoy medical insurance, and just under one in three get dental coverage, too. The information for this snapshot was generated by responses to the PayScale salary survey.
Job Description for Consultant, Public Relations
The primary focus of a public relations consultant is to liaise with their clients in order to present them to the world in the best possible light. This will include finding out all of the positive newsworthy stories about their clients and trying to get the local, and possibly national, media to present this information. With today's increasingly digital audience, public relations consultants will often be expected to run online social media campaigns, using pictures, posts and tweets to best represent the needs of their clients.Read More...
Public relations consultants work in a wide variety of different fields, ranging from entertainment to finance and local businesses. They will spend the majority of their time indoors either at a computer or in meetings, but while they will have a central office to work from, they will spend more time out of the office at meetings with clients and their contacts in the press.
Most public relations consultants would be described as social chameleons by their friends. This is the ability to naturally fit in and reflect the personalities of the people you're talking with to put them at ease. Each project will be with different clients with different needs, so it's essential to have good social skills to best serve the client. As the sector becomes more congested, many employers are looking for prospective consultants that have at least a bachelor's degree in public relations or a field related to business They also will be looking for relevant experience dealing with clients, negotiating deals, and working independently. The social skills aspect of the job should come across in personal references and in the interview.
Consultant, Public Relations Tasks
- Prepare and coordinate press releases and spokespeople to deliver the intended message.
- Guarantee positive coverage of organization’s public events and endeavors.
- Support organization’s objectives with public relations expertise.
- Counsel administration and staff on proper procedure in the event of a PR crisis.
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Pay by Experience Level for Consultant, Public Relations
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Experience is an important factor influencing the compensation of Public Relations Consultants. People who have worked for fewer than five years bring home $44K on average. Median compensation in the five-to-10 year group, however, is higher at approximately $63K. Between 10 and 20 years, pay surpasses six figures; at this stage, the average professional scores around $107K. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $118K.