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Consultant, Public Relations Salary

Median pay for Public Relations Consultants in the United States lies in the neighborhood of $56K per year. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Although a little more than half lack health benefits of any kind, more than two-fifths do enjoy medical insurance, and more than a third get dental coverage, too. Work is enjoyable for Public Relations Consultants, who typically claim high levels of job satisfaction. Men are in the minority of survey respondents, with female Public Relations Consultants making up 76 percent. The data for this snapshot was collected from individuals who took PayScale's salary survey.

$33,964 - $123,685
(Median)
$34K
$56K
$120K
MEDIAN: $56,399
10%
50%
90%

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$16.29 - $125.67
(Median)
$16
$39
$130
MEDIAN: $38.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$70K$140K$210K
Salary
$33,964 - $123,685  
   
Bonus
$0.00 - $9,892  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,781 - $202,644  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 91
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50$100$150
Hourly Rate
$16.29 - $125.67  
   
Overtime
$19.35 - $49.13  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$100K$200K$300K
Bonus
$0.00 - $9,892  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,781 - $202,644  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 85

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Job Description for Consultant, Public Relations

The primary focus of a public relations consultant is to liaise with their clients in order to present them to the world in the best possible light. This will include finding out all of the positive newsworthy stories about their clients and trying to get the local, and possibly national, media to present this information. With today's increasingly digital audience, public relations consultants will often be expected to run online social media campaigns, using pictures, posts and tweets to best represent the needs of their clients.

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Consultant, Public Relations Tasks

  • Prepare and coordinate press releases and spokespeople to deliver the intended message.
  • Guarantee positive coverage of organization’s public events and endeavors.
  • Support organization’s objectives with public relations expertise.
  • Counsel administration and staff on proper procedure in the event of a PR crisis.

Common Career Paths for Consultant, Public Relations


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Many Public Relations Consultants move into a Public Relations Manager role, which does not lead to a big boost in pay. Public Relations Managers on average bring in a similar salary to Public Relations Consultants.

Consultant, Public Relations Job Listings

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Professional skills reported by Public Relations Consultants are few in number. Those who have experience with Marketing Communications, Media / Public Relations, and Microsoft Office can expect to be compensated well for these skills. Skills that pay less than market rate include Microsoft Office. Marketing Communications and Media / Public Relations are also commonly seen together.

Pay by Experience Level for Consultant, Public Relations

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience seems to be a major factor in determining the incomes of Public Relations Consultants. The average worker who claims fewer than five years of experience earns around $50K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $70K. People with 10 to 20 years of experience make an average of about $94K in this role. Folks who have racked up more than 20 years in the field report incomes that aren't that much higher than less experienced individuals' earnings; the veterans make just $125K on average.

Consultant, Public Relations Advice

What do you wish you knew about your job when you first started out?

Consultant, Public Relations in Great Barrington:
"Meet The Press."
Go to meet press personnel in person, whenever possible. This job is all about relationships. For those of you with journalistic leanings or training, there are very few jobs in the traditional press but you can write your own news for your clients because papers can't afford to pay for copy, but clients will. Tell the best story as briefly as possible, and make your copy clean, and it will often be picked up verbatim. Stress levels are high due to multiple tight due dates. Career path: sharing your expertise with multiple clients or picking up more experience and training and going into branding. It's all about telling a good story succinctly; as Bernadette Jiwa says, not "How can I sell more?" but "How can I make the most difference?" Excel by managing expectations and exceeding them every time.

Related Job Salaries

United States (change)

Experience Affects Consultant, Public Relations Salaries

Late-Career
up arrow 97%

Experienced
up arrow 48%

Mid-Career
up arrow 10%

National Average
$63,000

Entry-Level
up arrow 21%

Skills That Affect Consultant, Public Relations Salaries


Media / Public Relations
up arrow 3%

National Average
$63,000

Microsoft Office
up arrow 14%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 46 votes.

Gender

Female
76 %
Male
24 %

Years of Experience

Less than 1 year
8%
1-4 years
26%
5-9 years
25%
10-19 years
28%
20 years or more
13%

Common Health Benefits

medical benefits Medical: 43% dental benefits Dental: 35%
vision benefits Vision: 28% employee benefits None: 54%