Consultant, Public Relations Salary

Public Relations Consultants in the United States take home approximately $56K per year on average. Career length and the particular city each impact pay for this group, with the former having the largest influence. A majority of professionals in this line of work do not receive benefits; however, more than two-fifths report medical coverage and more than a third claim dental coverage as well. Most Public Relations Consultants like their work and job satisfaction is high. Most Public Relations Consultants survey respondents are women (74 percent). This report is based on responses to the PayScale salary survey.

$30,686 - $122,694
(Median)
$31K
$56K
$120K
MEDIAN: $56,310
10%
50%
90%

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$15.26 - $125.03
(Median)
$15
$36
$130
MEDIAN: $35.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$70K$140K$210K
Salary
$30,686 - $122,694  
   
Bonus
$0.00 - $9,759  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,069 - $200,377  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 83
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50$100$150
Hourly Rate
$15.26 - $125.03  
   
Overtime
$19.01 - $49.58  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$100K$200K$300K
Bonus
$0.00 - $9,759  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,069 - $200,377  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 79
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Job Description for Consultant, Public Relations

The primary focus of a public relations consultant is to liaise with their clients in order to present them to the world in the best possible light. This will include finding out all of the positive newsworthy stories about their clients and trying to get the local, and possibly national, media to present this information. With today's increasingly digital audience, public relations consultants will often be expected to run online social media campaigns, using pictures, posts and tweets to best represent the needs of their clients.

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Consultant, Public Relations Tasks

  • Prepare and coordinate press releases and spokespeople to deliver the intended message.
  • Guarantee positive coverage of organization’s public events and endeavors.
  • Support organization’s objectives with public relations expertise.
  • Counsel administration and staff on proper procedure in the event of a PR crisis.

Common Career Paths for Consultant, Public Relations


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Public Relations Consultants who transition into an upper level Public Relations Manager position will not necessarily make much more than they do in their current role. The average Public Relations Manager makes $57K a year.

Consultant, Public Relations Job Listings

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Survey results show that Public Relations Consultants typically report just a few professional skills. Those who have experience with Marketing Communications, Media / Public Relations, and Microsoft Office can expect to be compensated well for these skills. At the other end of the pay range are skills like Microsoft Office. Competency in Marketing Communications frequently indicates knowledge of Media / Public Relations.

Pay by Experience Level for Consultant, Public Relations

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Public Relations Consultants with a lot of experience tend to enjoy higher earnings. Folks with fewer than five years of experience take home $49K on average, and those who have worked for five to 10 years see a bigger median salary of $67K. People with 10 to 20 years of experience make an average of about $94K in this role. Public Relations Consultants who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $104K.

Consultant, Public Relations Advice

What do you wish you knew about your job when you first started out?

Consultant, Public Relations in Great Barrington:
"Meet The Press."
Go to meet press personnel in person, whenever possible. This job is all about relationships. For those of you with journalistic leanings or training, there are very few jobs in the traditional press but you can write your own news for your clients because papers can't afford to pay for copy, but clients will. Tell the best story as briefly as possible, and make your copy clean, and it will often be picked up verbatim. Stress levels are high due to multiple tight due dates. Career path: sharing your expertise with multiple clients or picking up more experience and training and going into branding. It's all about telling a good story succinctly; as Bernadette Jiwa says, not "How can I sell more?" but "How can I make the most difference?" Excel by managing expectations and exceeding them every time.

Related Job Salaries

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Experience Affects Consultant, Public Relations Salaries

Late-Career
up arrow 67%

Experienced
up arrow 51%

Mid-Career
up arrow 8%

National Average
$62,000

Entry-Level
up arrow 21%

Skills That Affect Consultant, Public Relations Salaries


Media / Public Relations
up arrow 1%

National Average
$62,000

Microsoft Office
up arrow 12%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 34 votes.

Gender

Female
74 %
Male
26 %

Years of Experience

Less than 1 year
8%
1-4 years
25%
5-9 years
23%
10-19 years
28%
20 years or more
15%

Common Health Benefits

medical benefits Medical: 42% dental benefits Dental: 35%
vision benefits Vision: 29% employee benefits None: 56%
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