Consultant, Public Relations Salary
With a little more than half of Public Relations Consultants in the United States reporting more than 10 years of experience in the field, this area is heavily weighted toward experienced professionals. Pay ranges from $32K to $207K per year and averages out to $57K annually. Career duration is the biggest factor affecting pay for this group, followed by geography. Most Public Relations Consultants report high levels of job satisfaction. Men are in the minority of survey respondents, with female Public Relations Consultants making up 76 percent. More than half of professionals in this line of work do not receive benefits; however, over a third report medical coverage and just under a third claim dental coverage as well.
|Salary||$30,185 - $135,000|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$31,502 - $206,841|
|Hourly Rate||$19.25 - $126.71|
|Total Pay (||$31,502 - $206,841|
Job Description for Consultant, Public Relations
The primary focus of a public relations consultant is to liaise with their clients in order to present them to the world in the best possible light. This will include finding out all of the positive newsworthy stories about their clients and trying to get the local, and possibly national, media to present this information. With today's increasingly digital audience, public relations consultants will often be expected to run online social media campaigns, using pictures, posts and tweets to best represent the needs of their clients.Read More...
Public relations consultants work in a wide variety of different fields, ranging from entertainment to finance and local businesses. They will spend the majority of their time indoors either at a computer or in meetings, but while they will have a central office to work from, they will spend more time out of the office at meetings with clients and their contacts in the press.
Most public relations consultants would be described as social chameleons by their friends. This is the ability to naturally fit in and reflect the personalities of the people you're talking with to put them at ease. Each project will be with different clients with different needs, so it's essential to have good social skills to best serve the client. As the sector becomes more congested, many employers are looking for prospective consultants that have at least a bachelor's degree in public relations or a field related to business They also will be looking for relevant experience dealing with clients, negotiating deals, and working independently. The social skills aspect of the job should come across in personal references and in the interview.
Consultant, Public Relations Tasks
- Prepare and coordinate press releases and spokespeople to deliver the intended message.
- Guarantee positive coverage of organization's public events and endeavors.
- Support organization's objectives with public relations expertise.
- Counsel administration and staff on proper procedure in the event of a PR crisis.
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Pay by Experience Level for Consultant, Public Relations
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Public Relations Consultants with a rich background of experience are typically rewarded with larger paychecks. The median compensation for relatively untried workers is $45K; in the five-to-10 year group, it's higher at around $63K. Public Relations Consultants with one to two decades of relevant experience report an average salary of approximately $99K. Public Relations Consultants who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $120K on average.
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