Consultant, Public Relations Salary
Public Relations Consultants who are practiced in their profession and carry more than 10 years of experience make up more than half of Public Relations Consultants. Pay fluctuates from $32K to $216K per year, but expected earnings average $57K per year. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Most Public Relations Consultants survey respondents are women (76 percent). Job satisfaction is reported as high by the vast majority of workers. While some workers in this profession — the larger part — do not have any health coverage, close to one-third do receive medical benefits and just under a third have dental insurance. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
|Salary||$30,480 - $150,501|
|Total Pay (||$32,405 - $216,123|
|Hourly Rate||$19.20 - $127.01|
|Total Pay (||$32,405 - $216,123|
Job Description for Consultant, Public Relations
The primary focus of a public relations consultant is to liaise with their clients in order to present them to the world in the best possible light. This will include finding out all of the positive newsworthy stories about their clients and trying to get the local, and possibly national, media to present this information. With today's increasingly digital audience, public relations consultants will often be expected to run online social media campaigns, using pictures, posts and tweets to best represent the needs of their clients.Read More...
Public relations consultants work in a wide variety of different fields, ranging from entertainment to finance and local businesses. They will spend the majority of their time indoors either at a computer or in meetings, but while they will have a central office to work from, they will spend more time out of the office at meetings with clients and their contacts in the press.
Most public relations consultants would be described as social chameleons by their friends. This is the ability to naturally fit in and reflect the personalities of the people you're talking with to put them at ease. Each project will be with different clients with different needs, so it's essential to have good social skills to best serve the client. As the sector becomes more congested, many employers are looking for prospective consultants that have at least a bachelor's degree in public relations or a field related to business They also will be looking for relevant experience dealing with clients, negotiating deals, and working independently. The social skills aspect of the job should come across in personal references and in the interview.
Consultant, Public Relations Tasks
- Prepare and coordinate press releases and spokespeople to deliver the intended message.
- Guarantee positive coverage of organization's public events and endeavors.
- Support organization's objectives with public relations expertise.
- Counsel administration and staff on proper procedure in the event of a PR crisis.
Pay by Experience Level for Consultant, Public Relations
Median of all compensation (including tips, bonus, and overtime) by years of experience.
For many Public Relations Consultants, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Folks with fewer than five years of experience take home $45K on average, and those who have worked for five to 10 years see a bigger median salary of $62K. Experienced professionals who have spent one to two decades on the job can score lucrative paychecks that average out to $107K. People who have worked for more than 20 years report a median income of $121K, which is barely higher than the median for folks with 10 to 20 years of experience.
Related Job Salaries
Key Stats for Consultant, Public Relations
Rated 5 out of 5
based on 11 votes.