There is a great need in today's economy for cutting down costs and finding innovative ways to do so, as well as adding to the bottom line in any way possible; content analysts play a crucial role in each respect. They generally use excel sheets and charts to analyze their businesses from multiple angles and identify areas which can be improved in any way.
Those in this position generally work alongside their companies' executives to help streamline operations, maximize profits, and minimize losses, and work in every field imaginable, from medicine and manufacturing goods to the financial sector and everywhere in-between. In each individual field, there are countless analyses and examinations to make to help improve and optimize the business.
Qualifications and requirements for the position vary by employer, but some are fairly common. A bachelor's degree and prior work experience are often required, and those with a business degree may be preferred by some employers. Strong attention to detail and familiarity with Microsoft Excel and other statistical analysis programs are also important.
Content Analyst Tasks
Identify areas for improvement or alteration and create strategies to reach goals.
Track metrics around readership, topics, and views for data-driven decisions.
Analyze content streams and topics to audit and evaluate content, including prioritization.