Content Manager Salary
Job Description for Content Manager
Content managers work with creative personnel and freelancers to establish and maintain creative materials used by a website, a marketing campaign, media aggregator, or similar entity that offers content. Their work includes editing for appropriateness of tone, style, and subject matter. Because many content managers work for web media sites, they usually review not only written suggestions, but also video and sound content (such as podcasts). They may even be used for input on the layout and graphic presentation of the site itself.Read More...
A content manager may have a creative staff providing content in written, video, or audio form, but they are likely to also use freelance submission. The content manager works with his or her creative team to set schedules and deadlines, as well as planning themes and updates for long-term projects and situations. They help to establish standards surrounding conflict, and then make sure the creative work fits this style.
The content manager may work with editors in a variety of departments that contribute content; it is up to the content manager to keep those departments on deadline. In smaller organizations, the content manager may create most or all of the content; in these cases, the manager should expect to do their own writing and copy editing for written material.
The education requirements for content managers vary by the entity requiring this position. For brand content management, a company may require a bachelor's degree in marketing, communications, or a related discipline. For web content management, an organization likely values practical experience over formal education requirements. In all cases, a web-based content provider will likely prefer a content manager with some HTML programming and layout experience.
Content managers generally work fairly irregular hours. Although brand- and marketing-related management situations may allow for more regular hours, there is no guarantee. The content manager must understand basic computer software as well.
Content Manager Tasks
- Update content in accordance with emerging targets, usability goals, and performance metrics.
- Edit and apply style rules to content, and ensure compliance with disclosure policies and other rules.
- Create and oversee content, including marketing and communications deliverables.
- Guide subject matter experts in writing and presenting materials.
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Popular Skills for Content Manager
Content Managers seem to wield many skills on the job. Most notably, skills in Strategic Marketing, Web Content Management, Project Management, and Content Management are correlated to pay that is above average. Those listing Video Editing as a skill should be prepared for drastically lower pay. Email Marketing and Social Media Optimization also typically command lower compensation. Those proficient in Content Management are, more often than not, also skilled in Project Management and Web Content Management. Most people familiar with Editing also know Web Content Management and Project Management.
Pay by Experience Level for Content Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Content Managers with a rich background of experience are typically rewarded with larger paychecks. Workers in their first five years can expect to earn $47K, but people who have been around for five to 10 years earn a noticeably bigger sum of $60K. Content Managers bring in $73K after working for 10 to 20 years. People who have worked for more than 20 years report a median income of $83K, which is barely higher than the median for folks with 10 to 20 years of experience.
Pay Difference by Location
Home to some of the best pay for Content Managers, Washington offers exceptional salaries, 32 percent above the national average. Content Managers can also look forward to large paychecks in cities like San Francisco (+26 percent), New York (+19 percent), Seattle (+17 percent), and Atlanta (+9 percent). Location significantly influences compensation, with San Diego Content Managers earning much less — 31 percent less — than the national average. Employers also pay below the national average in Austin (23 percent lower) and Miami (7 percent lower).