Content Marketing Director Salary
A Content Marketing Director earns an average salary of $93,266 per year. A skill in Strategy Development is associated with high pay for this job.
|Salary||$57,668 - $146,492|
|Bonus||$993 - $28,188|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$53,829 - $151,092|
Job Description for Content Marketing Director
Content marketing directors are responsible for creating and approving marketing content for their organizations, as well as researching and planning marketing initiatives to increase brand recognition and customer loyalty. They use a personal computer to manage marketing ideas, multimedia, and social content, and also work with other marketing specialists to share ideas and brainstorm content depending on the projects at hand and company requirements.Read More...
These directors are tasked with overseeing marketing programs and how content will be used, and must use their leadership skills to motivate staff, coordinate different content ideas, modify them as necessary, and approve them for release. They must ensure that videos, images, and animations meet all marketing standards, and must also manage digital growth and web traffic and direct brand initiatives. They typically report their progress to a marketing vice president within the organization and use a personal computer to research competitors, organize materials, write reports, and distribute tasks. They should also be proficient with design and marketing software and have strong communication skills to resolve concerns and interact with vendors, clients, and other staff.
Content marketing directors must form cohesive images for products and services based on operational requirements, and may help manage online social media content and respond to inquiries. They also participate in company meetings and provide insights to expand business by using marketing content in different ways. A bachelor's degree in marketing, communications, or a computer-related field is generally required for this position, and prior experience in the field is highly beneficial. Industry and leadership certifications are also helpful.
Content Marketing Director Tasks
- Work with teams to develop content strategy and drive demand.
- Coordinate with upper and lower management to ensure clear communication and goals are reached.
- Report on marketing campaigns via various tools, such as presentations.
- Formulate and execute new and effective content marketing strategies.
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Pay by Experience Level for Content Marketing Director
Median of all compensation (including tips, bonus, and overtime) by years of experience.
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Rated 5 out of 5
based on 4 votes.