The corporate account manager is in charge of maintaining and building customer relationships, and they usually handle either accounts on a national scale or in a specific area depending on the company's size and customer base. These professionals regularly work with customers, listening to their needs and working with them to satisfy their requests. The employee works with the sales department, as well as coordinates with other employees at meetings to improve sales numbers and meet customer demands. Corporate account managers are employed by a variety of companies, including (but not limited to) within the medical industry, retail industry, and manufacturing industry. This job is generally performed in an office setting during regular business hours; travel may be required depending on the needs of the employer.
Many employers require or prefer at least a bachelor's degree for their corporate account manager positions, although a master's of business administration may be preferred. Previous experience in a similar role is generally required or preferred as well. A sales manager or individuals in other sales-related roles may be promoted into a corporate account manager position. The corporate account manager must be proficient with basic computer software such as the Microsoft Office suite, and some employers may require proficiency in industry-specific software. Excellent communication and time-management skills are needed as well.
Corporate Account Manager Tasks
Interact with account holders, negotiating terms, ensuring satisfaction, and closing sales.
Research and identify new possibilities for corporate accounts, reaching out and communicating business value.
Coordinate and attend events and outreach, tracking marketing campaigns and evaluating sales success.
Maintain, build, and expand relationships with existing corporate accounts, acting as key point of contact.
Schedule and conduct account reviews to strengthen satisfaction and build repeat customers.