Corporate communications managers are in charge of managing their company's communications efforts. They are responsible for reviewing and approving company statements, as well as participating in drafting corporate communications. These managers also manage public relations initiatives and develop partnerships with other agencies to further both organizations' objectives. Their main duties include handling media inquiries, overseeing organizational social media efforts, and ensuring the company is up to date with current marketing trends. They also develop content for campaigns, create press releases, and help simplify complex technical topics for consumer audiences.
Corporate communications managers work in a team environment with other communications professionals; however, they must also work well on their own with minimal supervision. Corporate communications managers also cultivate direct relationships with media outlets and journalists, and they must provide prompt response to media and client inquiries. These managers also participate in corporate meetings to discuss communications strategies and develop talking points for executives and technical managers.
A bachelor's degree in communications, public relations, or a related field is necessary for this job. Previous experience in a similar communications role may be preferred, as may previous managerial experience. Corporate communications managers should possess excellent interpersonal skills for interacting with other staff members, as well as external customers and partners.
Corporate Communications Manager Tasks
- Oversee the intranet and internal communications, ensuring relevant content and tools.
- Collaborate with departments to plan, launch, and assess specific marketing objectives.
- Develop and manage internal and external communication programs across a variety of media platforms.
- Assist with special projects, including company anniversaries, speeches, special initiatives, etc.