Creative services directors are responsible for all forms of design, marketing, promotion, and implementation of marketing strategies to support all brands under company management. They are also tasked with overseeing the daily operations of their marketing teams, which requires them to manage workflow not only between these teams, but also across other branches of the company and possible outside investors.
To make the most effective marketing decisions, creative services directors must analyze and implement audience and ratings data to tailor the company's message to the audience receiving it. This requires them to create and maintain a media presence across multiple sources, which involves working closely with graphic arts designers to ensure that the visual aspect of the media experience aligns with the company's vision. Because creative services directors work closely with several departments and must be able to express desired results, strong communication skills are essential for this position.
A bachelor's degree in a relevant field may be a minimum requirement for this position, and prior experience in media and digital marketing may also be required. Creative writing, producing, and editing skills are highly beneficial, as is an understanding graphic design, and hours are flexible for this position and based on current projects and workloads. Travel is minimal for creative services directors, as well.
Creative Services Director Tasks
Assure services are in compliance with professional, company policy standards and brand execution requirements.
Plan and direct the creative services marketing program.
Oversee staff operations, business planning and budget development.
Manage outside promotional agencies, vendors and inquiries.
Direct and mentor the creative staff in effective and efficient use of resources.